Kemp’s Model Instructional Material Design

a. Kemp’s Model

Kemp 1977: 8-9 presents eight elements in designing the program development. He states that there is interdependence among the eight elements; decisions rating to one may affect others. These eight elements stated as follows. 1 The teacher should consider goals, list topics, and state the general purposes for teaching each topic. 2 The teacher enumerates the important characteristics of the learners for whom the instruction is to be designed. 3 The teacher specifies the learning objectives to be achieved in terms of measurable student behavioral outcomes. 4 The teacher should list the subject content to support each objective. 5 The teacher develops pre-assessment to determine the students’ background and to present their level of knowledge about the topic. 6 The teacher selects teachinglearning activities and instructional resources that will treat the subject content so students will accomplish the objectives. 7 The teacher should coordinate such support services as budget, personnel, facilities, equipment, and schedules to carry out the instructional plan. 8 The teacher evaluates students’ learning in terms of their accomplishment of objectives, with a view to revising and reevaluating any phases of the plan that need improvement. Figure 1: Kemp’s Instructional Design Model Kemp, 1977: 10 b. Dick and Carey’s Models Dick and Carey 1990: xx also propose ten steps in developing a language program. The steps will be briefly described as follows. 1 Assess Needs to Identify Goals The first step in the model is to determine what it is that the designer wants learners to be able to do when they have completed the instruction. The instructional goal may be derived from a list of goals, from a needs assessment, Revise Subject Content Support Services Evaluation Goals, Topics and Purposes Learning Objectives Learner characteristic Pre- assessment Teaching Learning Activities, Resources from practical experience with learning difficulties of students, from the analysis of people who are doing a job, or from some other requirement for new instruction. 2 Conduct Instructional Analysis After the designer has identified the instructional goal, heshe will determine step-by- step what people are doing when they perform that goal. The final step in the instructional analysis process is to determine what skills, knowledge, and attitudes, known as entry behaviors, are required of learners to be able to begin the instruction. A diagram will be produced to depict the relationships among all of the skills that have been identified. 3 Analyze Learners and Contexts In addition to analyzing the instructional goal, there is a parallel analysis of the learners, the context in which they will learn the skills, and the context in which they will use them. Learners current skills, preferences, and attitudes are determined along with the characteristics of the instructional setting and the setting in which the skills will eventually be used. This crucial information shapes a number of the succeeding steps in the model, especially the instructional strategy. 4 Write Performance Objectives Based on the instructional analysis and the statement of entry behaviors, the designer will write specific statements of what the learners will be able to do when they complete the instruction. It is expected that the instructional analysis will be used to identify the skills to be learned, the conditions under which the skills must be performed, and the criteria for successful performance. 5 Develop Assessment Instruments Based on the objectives the designer has written, develop assessments that are parallel to and measure the learners ability to perform what heshe described in the objectives. Major emphasis is placed on relating the kind of behavior described in the objectives to what the assessment requires. 6 Develop Instructional Strategy Based on information from the five preceding steps, identify the strategy that the designer will use in hisher instruction to achieve the terminal objective. The strategy will include sections on pre-instructional activities, presentation of information, practice and feedback, testing, and follow-through activities. The strategy will be based on current theories of learning and results of learning research, the characteristics of the medium that will be used to deliver the instruction, content to be taught, and the characteristics of the learners who will receive the instruction. These features are used to develop or select materials or to develop a strategy for interactive classroom instruction. 7 Develop and Select Instructional Materials In this step the teacher will use hisher instructional strategy to produce the instruction. This typically includes a learners manual, instructional materials, and tests. It is used here the term instructional materials including all forms of instruction such as instructors guides, student modules, overhead transparencies, videotapes, computer-based multimedia formats, and web pages for distance learning. The decision to develop original materials will depend on the type of learning to be taught, the availability of existing relevant materials, and developmental resources available to the teacher. Criteria for selecting from among existing materials are provided. 8 Design and Conduct the Formative Evaluation of Instruction Following the completion of a draft of the instruction, a series of evaluations is conducted to collect data that are used to identify how to improve the instruction. The three types of formative evaluation are referred to as one-to- one evaluation, small-group evaluation, and field evaluation. Each type of evaluation provides the designer with a different type of information that can be used to improve the instruction. Similar techniques can be applied to the formative evaluation of existing materials or classroom instruction. 9 Revise Instruction The final step and the first step in a repeat cycle is revising the instruction. Data from the formative evaluation are summarized and interpreted to attempt to identify difficulties experienced by learners in achieving the objectives and relate these difficulties to specific deficiencies in the instruction. It is necessary to reexamine statements of performance objectives and test items in light of collected data. The instructional strategy is reviewed and finally all this is incorporated into revisions of the instruction to make it a more effective instructional tool. 10 Design and Conduct Summative Evaluation Although summative evaluation is the culminating evaluation of the effectiveness of instruction, it generally is not a part of the design process. It is an evaluation of the absolute and or relative value or worth of the instruction and occurs only after the instruction has been formatively evaluated and sufficiently revised to meet the standards of the designer. Since the summative evaluation usually does not involve the designer of the instruction but instead involves an independent evaluator, this component is not considered an integral part of the instructional design process. The diagram of Dick and Carey’s instructional design model is elaborated in Figure 2. Figure 2: Dick and Carey’s Instructional Design Model Dick and Carey, 1990: xx

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