Proparalepsis Epenthesis Rhetorical Devices in English Advertisement Headlines

79 Table 4.1 English Advertisement Headlines Using More Than One Rhetorical Device NO. RHETORICAL DEVICE HEADLINE TEXT BRAND OR PRODUCT 1. Anaphora, alliteration, asyndeton, parallelism Your life, your canvas. Make your mark Samsung Galaxy Note 10.1 2. Alliteration, parallelism Unwind, Relax and Recharge Espa-spa Reflextion 3. Alliteration, metaphor LIFE AT a GLANCE with the GALAXY Gear Samsung Galaxy Note 3 + Gear 4. Alliteration, anaphora, periphrasis Maybe she‟s born with it. Maybe it‟s Maybelline Maybelline 5. Anaphora, alliteration, parallelism New Temples New Pilgrims Camper 6. Alliteration, parallelism BEST THEN. BETTER NOW Timberland 7. Alliteration, parallelism Be free from unsightly unwanted hair Depilux tm 8. Alliteration, polyptoton Whiter than white ELLE style guide 9. Alliteration, epanalipsis Ashes to ashes ELLE basic style 10. Alliteration, antisthecon BODY bee-autiful The body shop Honeymania 11. Parallelism, asyndeton Proven formulas, BEAUTIFUL SKIN Oriflamme 12. Alliteration, metaphor it‟s all ABOUT luxury LOOK Wardah 13. Alliteration, asyndeton, parallelism Perfect Matte Endless Moisture L‟Oreal Color Riche Moist Matte 14. Alliteration, assonance Neutral Nuance ELLE Beauty Skincare 15. Asyndeton, parallelism READY, SNAP, fun Samsung NX 16. Alliteration, asyndeton, anaphora I selfie, I style Samsung NX 17. Rhyme, assonance Revolutionary sanctuary IOMA Skincare 18. Parallelism, metaphor Poems of Gems and Flowers Bulgari Jewel 19. Alliteration, epanalepsis Curiouser AND curiouser LILY Style 20. Alliteration, assonance, rhyme, parallelism, asyndeton CLARITY CHARITY Versace Perfume 21. Rhyme, personification Spring FLING Marc Jacobs Collection 22. Parallelism, asyndeton Effortless. Weightless. True to Your Skin Bobbi Brown Make Up 23. Asyndeton, proparalepsis A, B, Chic Elle Accessories Collection 24. Parallelism, asyndeton Brilliant Design Hidden Strength. Seiko Watch 25. Anaphora, alliteration, asyndeton, parallelism Two flavors, two personalities Magnum PinkBlack 80 26. Alliteration, parallelism Scents and Sensibility L‟Occitane 27. Parallelism, asyndeton Intoxicating colors, irresistible scents Revlon Perfume 28. Alliteration, anaphora The front tells the time. The back tells the story Swatch Watch 29. Metaphor, epenthesis She is a jeanious Denim jeans 30. Metaphor, hyperbole Gift of everlasting beauty SK-II 31. Assonance, rhyme PRISTINE CUISINE ELLE Beauty Feature 32. Rhyme, parallelism Beauty Identity LANEIGE 20 th Anniversary 33. Alliteration, periphrasis Every day we wear KicKers KicKers Accessories and Apparel 34. Parallelism, anaphora Bright Day Bright Night PIXY 35. Alliteration, metaphor A jolly good journey Benefit Cosmetics Based on the data shown in Table 4.1, a headline could produce two or more rhetorical devices by using the same text. Moreover, the combination of two or more rhetorical devices in an advertisement is normally happened, especially the combination of scheme and trope. This happens because scheme and trope deal with different concerns Leigh, 1994. However, it is rarely found the combination of trope in a sentence, clause, or phrase. This happens because combining tropes in a same sentence or clause can change the meaning of the words uttered Corbett, 1990. To be more specific, the combination of scheme and trope could be seen in Samsung Galaxy Note 3+ Gear ‟s headline, “LIFE AT a GLANCE with the GALAXY Gear ”. This headline produced a combination of scheme and trope, namely alliteration and metaphor. The purpose of combining two different figures in one sentence or clause aimed to strongly enhance the selling power of the product and to increase the positive attitudes from the audiences McQuairre