Rhyme Rhetorical Devices in English Advertisement Headlines
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[64] Your life, your canvas. Make your mark Samsung Galaxy Note
10.1, JAN14
[65] New Temples New Pilgrims Camper, FEB14 [66] A new Attitude. So bold, so modern, so sensational Maybelline
Lipstick Collection, MAY14
[67] I selfie, I style Samsung NX, JUNE14 [68] Two flavors, two personalities Magnum Pink Black, AGST14
[69] The front tells the time. The back tells the story Swatch Watch,
NOV14
[70] Bright day bright night PIXY, DEC14
The main purpose of employing anaphora is to lay emphasis on the idea the advertisers want to carry Corbett, 1990. Moreover, headline [64] wanted to
emphasize that we are the doers who have the absolute choice to do whatever we want in this life
. This was proven when headline [64] repeated the word your three times. The word your indicated the state of owning something and something in
this headline was pictured in Samsung Galaxy Note. Therefore, people could interpret the headline as people could do anything they wanted in their life by
using the gadget . The other headlines [65], [66], [67], [68], [69] and [70] had
similar patterns to headline [64]. The difference was only the words being repeated in each headline.
Headline [65] uttered new temples new pilgrims. The repetition of the word new aims to lay an emphasis on Camper new products. The readers might
interpret the headline as Camper new collection will bring people to experience something new
. Further, headline [66] said so bold, so modern, so sensational. The headline repeated the word so to indicate the strong effect of using Maybelline
lipsticks . Moreover, headline [67] repeated the word I to emphasize that we are
the one who makes change in our lives using Samsung NX. Headline [68] gave
repetition to the word two in order to state the idea that Magnum Pink and Black
70 give different sensation for each flavor.
Meanwhile, headline [69] said “The front
tells the time. The back tells the story .
” The repetition of words the and tells gave the idea that each side of Swatch watch provides people with different satisfaction.
Headline [70] said bright day bright night gave the repetition to the word bright in order to emphasize the effect of using PIXY products. Based on the word repeated,
headline [70] could be interpreted as PIXY cosmetic is going to make all women have bright looks all the time
.