Counting Narrative Analysis Data Analysis Technique

45 some theories which mainly discussed advertisements and the language used and theories which talked about the methods used to conduct research. The theories were mostly taken from Arens 2006, Bovee 1992, Cohen, Manion, and Morrison 2011, Corbett 1990, Frankel and Warren 2006, Goddard 2002, Leech 1969, and Merriam 2009. As a result, the researcher could understand the reasons why the advertising language could make people do exactly as what the advertisers wanted; The advertisements were employing rhetorical devices in delivering the messages. 3. Making Table of Analysis After the researcher read some theories related to the topic investigated, the researcher made a table as the place to put advertisements which employed rhetorical devices. The table was made before any analysis begun. Specifically, the researcher made the table based on previous study which also used a table to identify rhetorical devices in advertisements. Actually, the table was very helpful for classifying advertisement headlines based on the rhetorical devices in the magazines See table 3.1. 4. Deciding Data Source and Identifying Data After making the table of analysis, the researcher looked for data source for the investigation. This study used ELLE magazines issued in 2014 as the main sources. Specifically, this research only focused on analyzing rhetorical devices used in full page advertisement headlines. After that, the researcher started to identify advertisement headlines which employed rhetorical devices and put them in the table which had been made in the previous step. 46 5. Interpreting Data In interpreting the data, the writer mostly used the theories from Corbett 1990 and Leech 1969 which discuss rhetorical devices. After the researcher had found all the features appeared in the magazines and put the advertisement in the table, she started to find out reasons why the advertiser hired those kinds of rhetorical devices in the advertisement. 6. Reporting Results The last step involved in conducting this research was reporting the results. The writer wrote the report based on the findings. Since the research was qualitative research, the researcher presented the results in a narrative form.