language variation and figure of speech, and non-linguistic factor that is the movie classification.
B. Problem Statement
The problem statements of this research are as follows: 1.
What are the characteristics of linguistic factors, such as diction, language variety and figures of speech in the register of English movie
advertisement of
www.21-cineplex.com
? 2.
What are the characteristics of non-linguistic factors, such as the types of movie, in the register of English movie advertisement of
www.21- cineplex.com
? 3.
How do both language variety and figures of speech characterize the register of English movie advertisement of
www.21-cineplex.com
?
C. Objectives
The objectives of this research are: 1.
To identify the characteristics of linguistic factors, such as diction, language variety and figures of speech in the register of English movie
advertisement of
www.21-cineplex.com
.
2.
To identify the characteristics of non-linguistic factors, such as the types of movie, in the register of English movie advertisement of
www.21- cineplex.com
3. To describe how both language variety and figures of speech characterize
the register of English movie advertisement of
www.21-cineplex.com
.
D. Research Limitation
There are many kinds of movie advertisement both written and spoken advertised through different media, such as television, newspaper, poster, etc.
Hence, the research needs limitation to make specific characters. The analysis will be focused on the linguistic factors and non-linguistic factors. The linguistic
factors of movie advertisement are the choice of words, language variety and figure of speech. Meanwhile, the non-linguistic factors are analyzed by classified
the movie based on its type. The data of the research were taken from the use of diction, the language
variety and the figures of speech in register of movie written advertisements which are promoted by
www.21-cineplex.com
published in Jakarta Post on December 2008 until April 2009.
E. Research Benefits
Kategori