47 The criterion for the sample of this research is as follows. First, the movie
should have the English advertisement. The purpose of this research is to describe the register in English movie advertisement. Actually, the advertisements do not
only advertise English movies but also the others, such as Indonesian and Mandarin movies. Therefore, the researcher did not include them as the data.
Second, the advertisement should be in the written form advertised by
www.21- cineplex.com
published in the
Jakarta Post
.
D. Research Design
This research is conducted based on several steps as follows: 1.
Collecting the data sources, movie advertisement of
www.21-cineplex.com
advertised in the
Jakarta Post
on December 2008 until April 2009. 2.
Identifying all register on English movie advertisements of
www.21- cineplex.com
by writing the advertisement of each movie. Sometimes, if the written advertisements are unclear, the researcher browses internet to
find out the poster of film advertisement or finds it in the cover of CD to get the advertisement clearly.
3. Finding the synopsis of each movie by browsing internet or reading it in
cover of CD to know the aim of its advertisement. 4.
Classifying and coding the data based on the types of film.
48 5.
Analyzing and interpreting the data and answer the questions raised in the problem statements.
6. Drawing conclusion.
E. Technique of Collecting Data
The sources of data were collected from the written sources that are movie advertisements of
www.21-cineplex.com
advertised in the
Jakarta Post
on December 2008 until April 2009. By employing the certain criterion, then the
sample was taken from the source of data. After collecting the sample, the data which are English movie advertisements were collected. The data itself contain
any factor influencing the register of English movie advertisements. The factors included linguistic factors, such as diction, language variety and figure of speech,
and non-linguistic factors, such as the types of film. Then, by using the data obtained from those techniques above, the register of English movie
advertisements were interpreted. This was done by considering the data obtained from each English movie advertisement.
