48 5.
Analyzing and interpreting the data and answer the questions raised in the problem statements.
6. Drawing conclusion.
E. Technique of Collecting Data
The sources of data were collected from the written sources that are movie advertisements of
www.21-cineplex.com
advertised in the
Jakarta Post
on December 2008 until April 2009. By employing the certain criterion, then the
sample was taken from the source of data. After collecting the sample, the data which are English movie advertisements were collected. The data itself contain
any factor influencing the register of English movie advertisements. The factors included linguistic factors, such as diction, language variety and figure of speech,
and non-linguistic factors, such as the types of film. Then, by using the data obtained from those techniques above, the register of English movie
advertisements were interpreted. This was done by considering the data obtained from each English movie advertisement.
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F. Research Data Coding
The researcher will mark the data by codes to make the classification and the analysis of each datum easier. The data coding in this research is as follows:
1. The number of each datum
2. The months when the data were shown are classified as follow:
December D January J
February F March M
April A
3. The types of film are classified as follows:
Romantic Rmtc Comedy Cmdy
Tragedy Tgdy Mystery Mys
Suspense Spnc Crime Crm
War Wr Adventure Advn
50 Horror Hrr
Historical Hstr Kids film Kds and Adult film Adlt
Cartoon film Crtn and Man film Mn 4.
The type of language style employed by the advertiser found in the English movie advertisements are written in capital letters:
Formal FRL Informal INFRL
5. The types of figure of speech are classified as follow:
Hyperbole Hyp Synecdoche Syn
Metonymy Mtny Personification Prsf
Simile Smil Climax Clmx and Anti-climax Aclmx
Paradox Prdx Repetition Rept
Parallelism Prall The example of data coding is as follows:
Datum 17JRmtc —Man—AdltINFRLHyp = It is the datum number 15
which advertised on January 2009. The movie tells about Romantic drama which
