51 performed by Mankind. Therefore, the target consumers of this movie are adult.
The language style employed by the advertisement is Informal, while its figure of speech is Hyperbole.
G. Technique of Analyzing Data
The process of analyzing data is the method used for analyzing the collected data. The collected data are analyzed by conducting the following steps:
1. Classifying the data based on the types of film based on Gown’s theories
of film genres. The result of this research is the register of English movie advertisements classified based on the story themes, the story substances,
the target consumers and the performances. 2.
Analyzing the data in relation to the context of movie synopsis. It involves the movie summary, the movie performances and target consumers. In this
phase, the research was much assisted by the theory of sociolinguistics of social and situational factors.
3. Analyzing the characteristics of register of English movie advertisements.
In this phase, something typical in the advertisement was tried to be explored. This was carried out by looking at the diction, language variety,
sentence structure and figure of speech. 4.
Interpreting the data based on the results of the analysis on no. 2 and 3. When those results have been explored, it was easy to interpret the data.
52 This was done by looking all factors in the advertisements, including both
linguistic and non-linguistic factors. 5.
Determining how far both language varieties and figures of speech influence the register on English movie advertisement.
6. Drawing conclusions and giving suggestions.
CHAPTER IV DATA ANALYSIS
A. Introduction to Data Analysis
This research illustrates how the register in English movie advertisement can be integrated into linguistic phenomenon. Specifically, this research
investigates the characteristics for both linguistic and non-linguistic factors in the register of English movie advertisement of
www.21-cineplex.com
. Detail examination of both linguistic and non-linguistic phenomenon are described in
this chapter. Chapter IV comprises two main parts of subchapters, namely data analysis
and discussion. Data analysis consists of the analysis of the data subject. Each analysis covers description of Data description, Movie Classification and Data
Interpretation. The data description shows the written advertisement of English movie. Meanwhile, the Movie Classification covers the film summary and the
film classification based on Gown’s types of film genre. Data Interpretation consists of the analysis of the linguistic factor; such as diction, language variety
and figures of speech applied in the register of English movie advertisement. Finally, the findings are put together into a discussion unit. This final part
contains a detailed outcome of data analysis.
