1. Home
  2. Lainnya

Word-Of-Mouth Of Brand Constructive Complaints Of Brand Brand Community Affect Brand Community Trust Brand Community Commitment

5. Word-Of-Mouth Of Brand

Correlations item_1 item_2 Item_3 total item_1 Pearson Correlation 1 .628 .483 .792 Sig. 2-tailed .000 .007 .000 N 30 30 30 30 item_2 Pearson Correlation .628 1 .684 .905 Sig. 2-tailed .000 .000 .000 N 30 30 30 30 Item_3 Pearson Correlation .483 .684 1 .867 Sig. 2-tailed .007 .000 .000 N 30 30 30 30 total Pearson Correlation .792 .905 .867 1 Sig. 2-tailed .000 .000 .000 N 30 30 30 30 . Correlation is significant at the 0.01 level 2-tailed.

6. Constructive Complaints Of Brand

Correlations item_1 item_2 Item_3 total item_1 Pearson Correlation 1 .746 .786 .917 Sig. 2-tailed .000 .000 .000 N 30 30 30 30 item_2 Pearson Correlation .746 1 .769 .918 Sig. 2-tailed .000 .000 .000 N 30 30 30 30 Item_3 Pearson Correlation .786 .769 1 .922 Sig. 2-tailed .000 .000 .000 N 30 30 30 30 total Pearson Correlation .917 .918 .922 1 Sig. 2-tailed .000 .000 .000 N 30 30 30 30 . Correlation is significant at the 0.01 level 2-tailed. HASIL UJI RELIABILITAS

1. Brand Community Affect

Reliability Statistics Cronbachs Alpha N of Items .837 3 Item-Total Statistics Scale Mean if Item Deleted Scale Variance if Item Deleted Corrected Item- Total Correlation Cronbachs Alpha if Item Deleted item1 8.30 1.114 .662 .809 item2 8.17 .971 .790 .682 item3 8.33 1.057 .652 .822 Case Processing Summary N Cases Valid 30 100.0 Excluded a .0 Total 30 100.0 a. Listwise deletion based on all variables in the procedure.

2. Brand Community Trust

Case Processing Summary N Cases Valid 30 100.0 Excluded a .0 Total 30 100.0 a. Listwise deletion based on all variables in the procedure. Reliability Statistics Cronbachs Alpha N of Items .803 3 Item-Total Statistics Scale Mean if Item Deleted Scale Variance if Item Deleted Corrected Item- Total Correlation Cronbachs Alpha if Item Deleted item1 8.30 1.803 .600 .790 item2 8.50 1.638 .750 .618 item3 8.13 2.189 .623 .767

3. Brand Community Commitment

Case Processing Summary 30 100,0 ,0 30 100,0 Valid Excluded a Total Cases N Listwise deletion based on all v ariables in the procedure. a. Reliabi lity Statisti cs ,770 4 Cronbachs Alpha N of Items Item-Total Statistics 12,5333 1,844 ,529 ,739 12,5000 1,914 ,449 ,784 12,5333 1,706 ,763 ,617 12,5333 1,913 ,579 ,712 item1 item2 item3 item4 Scale Mean if Item Deleted Scale Variance if Item Deleted Corrected Item-Tot al Correlation Cronbachs Alpha if Item Delet ed

4. Repurchase Intention Of Brand

Dokumen yang terkait

ANALISIS KESADARAN MEREK (BRAND AWARENESS) DAN ASOSIASI MEREK (BRAND ASSOSIATION) PRODUK SABUN MUKA DI KALANGAN MAHASISWA FAKULTAS EKONOMI UNIVERSITAS JEMBER

1 7 95

ANALISIS PENGARUH KOMUNITAS ATAU NON KOMUNITAS MUSIK SERTA KESADARAN MEREK TERHADAP MINAT MEMBELI MERCHANDISE LUMAJANG ROCK COMMUNITY

1 15 95

PENGARUH BRAND COMMUNITY TERHADAP LOYALITAS MEREK PADA PENGGUNA SEPATU (Studi Pada Anggota Komunitas Vanshead Di Kota Malang)

4 35 17

ANALISIS KESADARAN MEREK (BRAND AWARENESS) DAN ASOSIASI MEREK (BRAND ASSOCIATION) SEPEDA MOTOR BAJAJ (Studi pada Mahasiswa Universitas Muhammadiyah Malang)

1 20 2

PENGARUH PERLUASAN MEREK (BRAND EXTENSION) TERHADAP EKUITAS MEREK (BRAND EQUITY) KECAP ABC DI BANDAR LAMPUNG

1 65 82

PENGARUH CITRA MEREK (BRAND IMAGE) DAN KESADARAN MERK (BRAND AWARENESS) TERHADAP PENGAMBILAN KEPUTUSAN (DECISION MAKING) CALON MAHASISWA STIE STAN INDONESIA MANDIRI BANDUNG

0 0 8

ANTESEDEN DAN KONSEKUENSI AUDIT DELAY PADA PERUSAHAAN PERBANKAN PERIODA 2011-2014

0 0 23

ANTESEDEN DAN KONSEKUENSI KEPUASAN TERHADAP PENGGUNAAN E-LEARNING PADA MAHASISWA

0 2 22

ANALISIS ANTESEDEN DAN KONSEKUENSI ENGAGEMENT PEGAWAI

0 0 20

ANTESEDEN DAN KONSEKUEN KOMITMEN ORGANISASIONAL (Studi pada Karyawan AJB Bumiputera)

0 0 125