2. Pengaruh Brand Community Trust terhadap Brand Community
Commitment
Variables EnteredRemoved
b
Brand Community Trust
a
. Enter
Model 1
Variables Entered Variables
Remov ed Method
All requested v ariables entered. a.
Dependent Variable: Brand Community Commitment b.
Model Summary
,475
a
,226 ,222
,46087 Model
1 R
R Square Adjusted
R Square St d. Error of
the Estimate Predictors: Constant, Brand Community Trust
a.
ANOVA
b
11,352 1
11,352 53,445
,000
a
38,870 183
,212 50,222
184 Regression
Residual Total
Model 1
Sum of Squares
df Mean Square
F Sig.
Predictors: Const ant, Brand Communit y Trust a.
Dependent Variable: Brand Community Commit ment b.
Coeffi ci ents
a
2,137 ,279
7,649 ,000
,471 ,064
,475 7,311
,000 Constant
Brand Community Trust Model
1 B
St d. Error Unstandardized
Coef f icients Beta
St andardized Coef f icients
t Sig.
Dependent Variable: Brand Community Commitment a.
3. Pengaruh Brand Community Commitment terhadap Repurchase Intention
Of Brand
Variables EnteredRemoved
b
Brand Community Commitment
a
. Enter
Model 1
Variables Entered Variables
Remov ed Method
All requested v ariables entered. a.
Dependent Variable: Repurchase of Brand b.
Model Summary
,464
a
,215 ,211
,48967 Model
1 R
R Square Adjusted
R Square Std. Error of
the Est imat e Predictors: Constant , Brand Community Commit ment
a.
ANOVA
b
12,050 1
12,050 50,258
,000
a
43,879 183
,240 55,929
184 Regression
Residual Total
Model 1
Sum of Squares
df Mean Square
F Sig.
Predictors: Const ant, Brand Communit y Commitment a.
Dependent Variable: Repurchase of Brand b.
Coeffici ents
a
2,019 ,290
6,963 ,000
,490 ,069
,464 7,089
,000 Constant
Brand Community Commitment
Model 1
B Std. Error
Unstandardized Coef f icients
Beta Standardized
Coef f icients t
Sig.
Dependent Variable: Repurchase of Brand a.
4. Pengaruh Brand Community Commitment terhadap Word-of-Mouth Of
Brand
Variabl es EnteredRemoved
b
Brand Community Commitment
a
. Enter
Model 1
Variables Ent ered Variables
Remov ed Method
All requested v ariables entered. a.
Dependent Variable: Word of Mouth of Brand b.
Model Summary
,128
a
,016 ,011
1,07030 Model
1 R
R Square Adjusted
R Square Std. Error of
the Est imat e Predictors: Constant , Brand Community Commit ment
a.
ANOVA
b
3,466 1
3,466 3,025
,084
a
209,632 183
1,146 213,098
184 Regression
Residual Total
Model 1
Sum of Squares
df Mean Square
F Sig.
Predictors: Const ant, Brand Communit y Commitment a.
Dependent Variable: Word of Mouth of Brand b.
Coeffici ents
a
2,124 ,634
3,351 ,001
,263 ,151
,128 1,739
,084 Constant
Brand Community Commitment
Model 1
B Std. Error
Unstandardized Coef f icients
Beta Standardized
Coef f icients t
Sig.
Dependent Variable: Word of Mouth of Brand a.
5. Pengaruh Brand Community Commitment terhadap Constructive