it “refer to common substances or events” Larson, 2007:141. This way helps delivering persuasion message.
C. Theoretical Framework
This thesis focuses on analyzing the advertorial of beauty products in Popsugar.com
, a female web-based magazine. The theory of advertorial is used to sort the articles from the website to be selected as the objects of this study. After
the objects of study are already chosen, the problem formulation is then made. There are two problems formulated for the analysis.
The first problem of this study aims to find out what language features are used in the advertorials. Therefore, the theory of language features from stylistics
is applied. Verdonk’s theory of text organization, lexis, phonology and typograpgy is used in analyzing the language elements of advertorials.
In order to answer the second problem, which is finding out how the persuasive power of language is reflected through language features, the theory of
persuasion by Larson is used. This theory is applied to the significant language features in advertorials to analyze how persuasion works through language.
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CHAPTER III
METHODOLOGY
Three essential elements of this research will be explained in this chapter. First thing to discuss is object of the study used in the present research. Second, approach of the study
will be explained. Afterwards, method of the study on how the data are collected and how they are analyzed will be discussed in detail.
A. Object of the Study
In conducting this research, eight advertorials about beauty products from Popsugar.com
are used. According to its ‘about’ page, Popsugar.com is a web-based magazine of women’s lifestyle whose audiences vary from age 18 to 40 years old. As a
women lifestyle media, Popsugar.com content mainly discuss about topics related to women such as fashion, health, carreer, and beauty. These advertorials are basically advertisements
that come in a form of narrative text. However, the way that is used to write the text are similar with other articles. Therefore, language, especially word or lexis is an element that is
used as the object to be studied in this research.
B. Approach of the Study
Stylistics approach is used to help analyzing the data of this research. Since the focus of Stylistics is to discover how language features can give effect to the readers, this is a
suitable approach to see how persuasion reflected through language features. Theory of language features taken from Peter Verdonk’s book entitled Stylistics is used as an approach
for this study. It is used to observe the language features that are used in the advertorials. PLAGIAT MERUPAKAN TINDAKAN TIDAK TERPUJI
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