Data Collection Data Analysis
Visualization image is put above the text in a big size which is 7x19 cm. The text itself contains two paragraphs. The first paragraph is an introductory
paragraph about skin aging, skin care issue related to the product’s function. The second paragraph is an explanatory paragraph which explains the product’s
function and ingredients as well as its excellence. b. Five Products to Make Every Day Your Runway
Headline, credit title, and share button has the same arrangement like the previous article. As in the text has few things different. First is the layout of
visualization image. Each image of the product put after its name then followed by description about its function and good sides. There are five pictures featured
on this advertorials, each represents the products in this hair care collection. This text contains eight paragraphs. The first paragraph is discussing how
bad it feels for a woman to have bad hair day. In the second paragraph, the product is introduced to the readers. Meanwhile, the third paragraph functions as a
bridge for the next five paragraphs describing the products one by one. c. 5 Skin Care Tips to Safe Happy Summer
This article’s headline, credit title, and share button are arranged identically with the previous advertorials. There are six paragraphs in this text.
The first paragraph, put after picture of Lianne Farbes, served as an introductory paragraph about skin condition during summer. The second until sixth paragraphs,
as general tips and tricks article do, give information and suggestion to the readers how to treat their skin during summer season. In the fifth paragraph, the
advertised product is mentioned and its function is described as well. PLAGIAT MERUPAKAN TINDAKAN TIDAK TERPUJI
d. Banish Worse-Than-Breakup Breakouts The organization of headline, credit title, and share button are still the
same with other previous advertorials. A product image is put before the advertorial text. The text itself has two paragraphs. The first paragraph is an
introductory paragraph about a movie entitled Legally Blonde, this is a movie about Elle Wood who develops her appearance and character after a break up with
her boyfriend. This story then relate to the product which has function to help clear acnes. Acne problem has been known as an issue which can affect a
person’s, mostly woman’s, confidence. By having clearer skin, a person is considered to have succeeded in enhancing his or her appearance.
e. Try a Breakthrough Treatment For Your Split Ends This advertorial also has the same headline, credit title, and share button
organization like other previous advertorials. A picture of product featured also provided before the text. This advertorial, however, has four paragraphs. The first
paragraph contains two sentences which is stating that there is a product that can solve split end problem on hair. The second paragraph contains one sentence that
is describing the product’s quality. The third paragraph is the longest paragraph in this advertorial, it contains three paragraphs describing the product’s ingredients
and their function to the hair. The fourth paragraph only contains one sentence which is promoting the product’s website and fan page.
f. Treating Blemishes Has Never Felt So Good
As other advertorials already analyzed above, this advertorial also has the same arrangement on its headline, credit title and share button, as well as picture.
The product poster is put before the text. This advertorial only contains one paragraph with 108 words that begins with giving information to the readers about
characteristic of a product which can help treating blemishes. Then, it is followed by describing product’s excellence for the skin and the advertorial is finished with
suggestion to use the product daily. g. Looking For Your True Match?
This advertorial also has the same arrangement on headline, credit title, and share button. The poster of this product is put before the text. This advertorial
contains three paragraphs; first, it introduces the product’s ability and excellence, then it explains the product’s effect towards the users, after that it suggests the
readers to visit its website. h. Beautiful Skin: It’s In Your DNA
The headline, credit title, and share button arrangement of this advertorial is identical with other advertorials and articles in Popsugar.com. This advertorial
also contains image which put before the text. There are two paragraphs in this advertorial. In the first paragraph, the writer introduced the product and its
function for solving skin problems. Meanwhile, the second paragraph suggests the readers to experience this product’s effect.
From the analysis above, it can be concluded that these advertorials has exactly the same organization on their headlines, credit titles, and share buttons.
Seven of eight advertorials put image before the text, meanwhile only one put the image before each paragraph that describe each product being advertised. Two
advertorials do not put the image of the product; instead they put a visualization PLAGIAT MERUPAKAN TINDAKAN TIDAK TERPUJI