For the second problem formulation, theory about language dimension by Charles U. Larson stated in a book Persuasion: Reception and Responsibility is
used to find the answer. The four language dimensions in persuasion are functional, semantic, thematic and metaphorical dimension. However, in the
analysis there are only three language dimensions analyzed because there is no thematic dimension found in the analysis.
The analysis for the first problem formulation is elaborated as follows:
A. The Advertorials Language Features
In this section, the analysis was done based on Verdonk’s theory about language features in order to answer the first problem formulation which is
presented. The data are observed and analyzed to find language features which are used in the advertorials.
1. Text Organization
The way advertorials text is organized and composed is observed in this section.
a. Stop Fearing Aging and Start Enjoying It With Restorsea A headline is put on the top of the text with different font style and bigger
font size. Under the headline, credit title mentioning the name of advertorial writer is put to inform the readers that this is not written by editorial team but
from sponsor, or in other words, the product’s marketing team. The writer’s name section followed by the date advertorial is posted in the website. Share button
which is connected to internet based social media, Facebook is embedded. It also shows how many times the post is shared on Facebook.
Visualization image is put above the text in a big size which is 7x19 cm. The text itself contains two paragraphs. The first paragraph is an introductory
paragraph about skin aging, skin care issue related to the product’s function. The second paragraph is an explanatory paragraph which explains the product’s
function and ingredients as well as its excellence. b. Five Products to Make Every Day Your Runway
Headline, credit title, and share button has the same arrangement like the previous article. As in the text has few things different. First is the layout of
visualization image. Each image of the product put after its name then followed by description about its function and good sides. There are five pictures featured
on this advertorials, each represents the products in this hair care collection. This text contains eight paragraphs. The first paragraph is discussing how
bad it feels for a woman to have bad hair day. In the second paragraph, the product is introduced to the readers. Meanwhile, the third paragraph functions as a
bridge for the next five paragraphs describing the products one by one. c. 5 Skin Care Tips to Safe Happy Summer
This article’s headline, credit title, and share button are arranged identically with the previous advertorials. There are six paragraphs in this text.
The first paragraph, put after picture of Lianne Farbes, served as an introductory paragraph about skin condition during summer. The second until sixth paragraphs,
as general tips and tricks article do, give information and suggestion to the readers how to treat their skin during summer season. In the fifth paragraph, the
advertised product is mentioned and its function is described as well. PLAGIAT MERUPAKAN TINDAKAN TIDAK TERPUJI
