Once the language features are found and classified, the next step is solving the research second problem. Data that are already classified is categorized into persuasion
tactics based on Larson’s theory of persuasion. This step aims to find out how language features are combined with persuasion tactics in creating advertorials. Firstly, the significant
language features in advertorial is categorized into three persuasion symbols. On these symbols, the significant language features meaning is analyzed to find out how it reflect
persuasion. PLAGIAT MERUPAKAN TINDAKAN TIDAK TERPUJI
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CHAPTER IV ANALYSIS RESULTS AND DISCUSSION
In this chapter, analysis results using two problems which have been formulated are presented. There are two objectives used in this thesis. The first
objective is to find language features used in the advertorials. This is then followed by second objective which is to analyze how persuasion reflected
through language features. As the data, eight beauty advertorials from Popsugar.com are analyzed in
this chapter. These advertorials are Stop Fearing Aging and Start Enjoying It With Restorsea
, Five Products to Make Everyday Your Runway, 5 Skin Care Tips to Safe Happy Summer
, Banish Worse-Than-Breakup Breakouts
, Try
Breakthrough Treatment For Your Split Ends , Treating Blemishes Has Never Felt
So Good , Looking For Your True Match?, and Beautiful Skin: It’s in Your DNA.
Overall, these articles contain 1.154 words, 76 sentences, and 23 paragraphs in total number.
To discuss the first problem formulation, theories about language features from Peter Verdonk’s book Stylistics are used. The use of text organization, lexis,
phonology, and typography are observed in the data. However, not all part of theories can be applied in this analysis. Metre and rhyme, part of language
features in phonology, are not found in these articles because advertorial is arranged in a form of prose. Metre and rhyme are language features which are
commonly used in poem. Hence, these language features are not found in the text. PLAGIAT MERUPAKAN TINDAKAN TIDAK TERPUJI
