Theoretical Framework REVIEW OF LITERATURE

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CHAPTER IV ANALYSIS RESULTS AND DISCUSSION

In this chapter, analysis results using two problems which have been formulated are presented. There are two objectives used in this thesis. The first objective is to find language features used in the advertorials. This is then followed by second objective which is to analyze how persuasion reflected through language features. As the data, eight beauty advertorials from Popsugar.com are analyzed in this chapter. These advertorials are Stop Fearing Aging and Start Enjoying It With Restorsea , Five Products to Make Everyday Your Runway, 5 Skin Care Tips to Safe Happy Summer , Banish Worse-Than-Breakup Breakouts , Try Breakthrough Treatment For Your Split Ends , Treating Blemishes Has Never Felt So Good , Looking For Your True Match?, and Beautiful Skin: It’s in Your DNA. Overall, these articles contain 1.154 words, 76 sentences, and 23 paragraphs in total number. To discuss the first problem formulation, theories about language features from Peter Verdonk’s book Stylistics are used. The use of text organization, lexis, phonology, and typography are observed in the data. However, not all part of theories can be applied in this analysis. Metre and rhyme, part of language features in phonology, are not found in these articles because advertorial is arranged in a form of prose. Metre and rhyme are language features which are commonly used in poem. Hence, these language features are not found in the text. PLAGIAT MERUPAKAN TINDAKAN TIDAK TERPUJI For the second problem formulation, theory about language dimension by Charles U. Larson stated in a book Persuasion: Reception and Responsibility is used to find the answer. The four language dimensions in persuasion are functional, semantic, thematic and metaphorical dimension. However, in the analysis there are only three language dimensions analyzed because there is no thematic dimension found in the analysis. The analysis for the first problem formulation is elaborated as follows:

A. The Advertorials Language Features

In this section, the analysis was done based on Verdonk’s theory about language features in order to answer the first problem formulation which is presented. The data are observed and analyzed to find language features which are used in the advertorials.

1. Text Organization

The way advertorials text is organized and composed is observed in this section. a. Stop Fearing Aging and Start Enjoying It With Restorsea A headline is put on the top of the text with different font style and bigger font size. Under the headline, credit title mentioning the name of advertorial writer is put to inform the readers that this is not written by editorial team but from sponsor, or in other words, the product’s marketing team. The writer’s name section followed by the date advertorial is posted in the website. Share button which is connected to internet based social media, Facebook is embedded. It also shows how many times the post is shared on Facebook.