Typography The Advertorials Language Features

the word “flawless”, the writer wants to convince the readers that if their blemishes are covered, they will look more beautiful. Meanwhile, the word “radiant” reflect the writer’s intention to convince the readers that bright, shining, and clean skin can make them look prettier. These two words have big roles in encouraging the readers that they can hide their imperfection; their appearance can be changed instantly only by covering their blemishes with makeup products. In order to describe products qualities, there are four adjectives appear in advertorials that show formula contain in the product. The word “natural” appears twice, meanwhile the word “clinically” and “effective” only appear once. By using the word “natural”, the writer wants to confirm that the products are made using safe ingredients which can give efficient result without dangerous side- effect. Meanwhile, through the word “clinically” the readers are reassured that the products ingredients are medically proven by trusted scientists, and the word “effective” the readers are reassured that the products will give desired results. Describing product qualities using these words is aimed to make the readers believe that the products have good qualities and use the best ingredients to prevent irritation on users’ skins. There are 10 verbs used in the advertorials to persuade readers by strengthen their feelings. These verbs are used to describe products functions, products qualities, and problem to be solved by products. There are seven verbs used to describe products function, for instance the words “improve”, “transform” and “polish”. These three words have the same meaning about skin condition and skin performance advancement. The readers are aimed to be excited to use the beauty products in treating their skins. Meanwhile, there are two verbs used to describe products qualities which are “improve” and “recommended”. The word “improve” shows that there is an enhancement in product ingredients or formula that makes its quality gets better. The word “recommended” shows the readers that the product has been tested by the experts, therefore its quality is valid. By capturing these words, the readers’ trusts about the product qualities can be attained. However, only one verb is used in describing problem to be solved by the product which is “depressed”. This word has a power to strengthen readers feeling about messy hair and ordinary look that can make them look awful. The uneasy feeling constructed by the word then used to promote product function that can tame messy hair, therefore the readers will be interested to buy the product. Four adverbs which are found in advertorials to create persuasion are used to describe products functions. These adverbs are “fashionably”, “naturally”, “powerfully”, and “horribly” with their own role in strengthening readers’ feelings. The word “naturally” and “powerfully” strengthening readers secure feeling about the product formula and ingredients. Meanwhile, the word “fashionably” increasing readers’ confidence since the product claims can make them look pleasant. One noun is found in advertorials as well. The word “breakthrough” is used to describe product function. It works to strengthen the readers’ trusts that