Afterward, the result of observation is analyzed to see how persuasion power reflected through essential language features in the text.
C. Method of the Study
These steps are used in this research:
1. Data Collection
This study analyzed sample data of advertorial in Popsugar.com. The sample were sorted using theory of advertorial; editorial content that promoted beauty products. The eight
advertorial articles were chosen because they were packaged in a form of editorial articles. Therefore, the readers would not notice that the advertorials were made to promote certain
products. The sample data were taken after sorting articles and content in Popsugar.com using
theory of advertorial. The seven of eight advertorial articles are chosen because it does not mention product name in the title. Meanwhile, an advertorial which mentions product name
in the title is alson chosen as an example of advertorial variety. By looking at the headline, the readers will not notice that the articles are forms of advertisement.
2. Data Analysis
This study is focused on two problem formulations. First is to find out language features used in the articles. To solve this problem, theory of language features will be used
to classify elements of articles content including its headline and text organization. At first, advertorial language elements are observed based on Verdonk’s theory of language features.
Afterward, the language features that have been observed are classified based on categories: text organization, lexis, phonology, and typography.
Once the language features are found and classified, the next step is solving the research second problem. Data that are already classified is categorized into persuasion
tactics based on Larson’s theory of persuasion. This step aims to find out how language features are combined with persuasion tactics in creating advertorials. Firstly, the significant
language features in advertorial is categorized into three persuasion symbols. On these symbols, the significant language features meaning is analyzed to find out how it reflect
persuasion. PLAGIAT MERUPAKAN TINDAKAN TIDAK TERPUJI
