colour terms by Herman Cerrato 2012. The data was presented in order to give a clear and complete explanation that can make the audience understand every
detail of this study.
1.5.4 Methods and Techniques of Presenting Analysis
Descriptive method was used in presenting analysis. On the first problem, the data were classified into types of sign and the components of the
advertisement, afterwards, they were classified into the composition of sign which were signifier and signified to find out the meanings by showing the data in table.
Below the table, the explanations of the table were explained to make the readers can understand it easily. On the second problem, the types of meaning and
function were presented by showing it in the form of table and the explanations were also explained below.
7
CHAPTER II REVIEW OF LITERATURES, CONCEPTS, AND
THEORETICAL FRAMEWORK 1.1
Literature Reviews
There are several studies conducted by previous undergraduate degree students and international articles. Some information and analysis concerning the
study of verbal and non-verbal sign are described as follows:
The first writing is taken from a study written by Putu Ari Wijaya 2009 entitled “Semiotic Analysis of Bali Taksu Travel’s Brochures”. This study
analyzed the two types of signs in Bali Taksu Travel’s Brochures, which were verbal and visual sign. There are two problems that appeared in his study as
follows: how the text in Bali Taksu travel’s brochures structured and the messages conveyed by both verbal and visual sign in it. This previous study was using four
brochures which were taken from Bali Taksu Travel’s office in Kesiman, Denpasar. The content of the brochures are: first, about exciting and exotic
cycling adventures and the second was about Bali private tours to an interesting place. Documentary method was used in collecting the data. The brochures were
classified based on composition of verbal and visual signs. The two steps were done by observing the visual message from the image and observing the verbal
message which applied on the brochures. In his study, he used theory of verbal signs on tourism brochures which analyzed based on Dyer’s concepts and the
visual signs on tourism brochures which analyzed based on the semiotic theory by
