Types of Meaning in Advertisement
2. Connotative Meaning
Connotative meaning is the communicative value; an expression has by virtue of what it refers to, over, and above its purely conceptual
content. Connotative meaning is not specific to a language, but it is shared by other communicative system, such as visual art and music.
3. Social Meaning
According to Leech 1974:14, social meaning is a piece of language conveys about the social circumstances of its use. For instance,
some dialectic words of the speakers are telling us something about their regional or social origin. Social meaning is related to the situation in
which an utterance is used. 4.
Affective Meaning Affective meaning is often explicit conveyed through conceptual or
connotative content of the use of words. It is about what is conveyed by the personal feelings or attitude towards the listener.
5. Reflected Meaning
Leech 1974:16 states that reflected meaning is the meaning which arises in case of multiple conceptual meaning, when one sense of a
word forms part of four responses to another sense.
6. Collocative Meaning
Collocative meaning refers to associations of a word because of its usual or habitual co-occurrence with certain types of words. It consists of
the association of a word acquires on account of the meanings of the words tend to occur in its environment Leech, 1974:17.
7. Thematic Meaning
The meaning of thematic is what communicated by the way in which a speaker or writer organizes the message in terms of ordering,
focus, and emphasis. Thematic meaning helps us to understand the message and its implications properly.