2. To describe the meanings of verbal and non-verbal sign presented in
Garnier product advertisement.
1.4 Scope of Discussion
The scope of discussion in this study is concentrated on a few aspects, such as:
1. The types of meaning and function of verbal and non-verbal messages
which exist in Garnier product advertisement. 2.
The meanings of verbal and non-verbal sign presented in Garnier product advertisement.
1.5 Research Method
The research method that was used in this study can be divided into three components, namely the data source, methods and techniques of collecting data,
methods and techniques of analyzing data.
1.5.1 Data Source
The data that was used as the object of discussion in this present study were presented in the form of skincare product advertisements. Skincare products
of Garnier are including facial cleansers, moisturizers, white complete fairness cream, and BB cream. This writing was using four models of Garnier skincare
product advertisement as the data source. Those four models are Garnier Pure Active, Garnier Sakura White, Garnier Pure Active Fruit Energy, and Garnier
White Complete. It was taken from internet site. Garnier is not only kinds of skincare product, however, it also has hair colour product. This writing only
concerns on Garnier skincare product. The four models of Garnier skincare product advertisements were chosen as the data source because nowadays, they
are quite popular and many people especially the teenagers are attracted to use this skincare product. Besides, those advertisements are contained information which
is related to verbal and non-verbal signs.
1.5.2 Methods and Techniques of Collecting Data
The data was collected by documentation method and note taking technique was applied. There are three steps of techniques which were used to
collect the data. The first step was obtaining the printed skincare product advertisement from the internet. The second step was reading and note taking
were conducted, the meanings which were found in the advertisements were noted down and the third step was identifying the meaning and function of verbal and
non-verbal sign on Garnier product advertisement.
1.5.3 Methods and Techniques of Analyzing Data
Qualitative method was used in analyzing the data. The data was analyzed descriptively through three steps as follows: First, the verbal and non-verbal signs
of the advertisement were classified by using theory of sign proposed by Chandler 2001. Second, the types of meaning and function of the advertisement were
identified by using theory of meaning and function proposed by Leech 1974 and the third, the colour terms of the advertisement were described by using the theory
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