76
Media
8.3. Marketing
8.3.1. Noticed cigarette marketing in various public places
Table 8.3 presents the distribution of adults aged 15 years and above who noticed cigarette marketing in the past 30 days in public places and the media, such as in stores where cigarettes are sold, on television, radio,
billboards, posters, newspapers or magazines, internet, cinemas, public transportstations, public walls and banners; and cigarette promotion through free samples, sales, coupons, free gifts, etc. The percentage of
people who noticed any cigarette advertisement, sponsorship or promotion was 84.6. Men, people in the younger age group 15
–24 years and people living in urban areas were more likely to notice cigarette marketing as compared to their counterparts.
The commonest site for noticing cigarette advertisements was on television 66.3, followed by banners 47.7, stores 45.6, posters 42.3, billboards 39.6, public walls 16.1, public transport
vehiclesstations 13.5, and newspapers or magazines 10.1. The percentage of adults who noticed sports sponsorships was 32.1. The most common type of promotion noticed was clothing and other items with the
brand name or logo 29.5. Other promotional activities noticed were free samples 5.6, mail promoting cigarettes 5.0 and sale prices 4.6.
8.3.2. Noticed white cigarette marketing in various public places
Table 8.3A presents the distribution of adults aged 15 years and above who noticed white cigarette marketing in the past 30 days in several locations as described in the table. The percentage of people who noticed any
white cigarette advertisement, sponsorship or promotion was 40.9. It did not differ substantially by gender or age; however, people in urban areas noticed white cigarette advertisements and marketing more than
people in urban areas. The most common site of noticing white cigarette advertisements was on television 27.5, followed by
stores 16.6, banners 16.0, posters 15.9, billboards 15.7, newspapers or magazines 5.2, public transport vehiclesstations 5.0 and public walls 4.5. The percentage of adults who noticed sports
sponsorships was 8.5. The most common type of promotion noticed was clothing and other items with the brand name or logo 7.8. Other promotional activities noticed were mail promoting cigarettes 2.5, free
samples 1.8 and sale prices 1.2.
8.3.3. Noticed kretek cigarette marketing in various public places
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