CHAPTER III RESEARCH METHOD
3.1 Research Design
The research design is stage process which is needed in planning and doing a research. The writer uses qualitative descriptive research method which is
intended to describe the analysis factually, accurately and systematically. Qualitative research is procedure of research which produces descriptive data in
the form of written words or oral words about the object that is observed. Descriptive research is used in the literal sense of describing situations or events.
Azwar in Harsono 2000:115 states: In qualitative research the descriptive analysis has an important role. The
descriptive data analysis is aimed to give a description about the research subject base on data from variable obtained from the subject group that is
examined and does not have any attention for hypothesis testing.
Based on the explanation above, the researcher used qualitative descriptive research, in which the data are described systematically to get an accurate and
factual result. It will describe and explain the figures of speech and the figurative
meaning in advertisement in InStyle magazine. 3.2
Unit of Analysis
This study focused on clause. The researcher analyzed the figures of speech and the figurative meaning that can be found in the clause. Every clause will be
analyze based on Dyer„s framework 1982:152.
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3.3 Source of Data
Arikunto 1997:114 says that “data source means an object from which the data are obtained. The source of data contain only the main data. The writer took the
main data from InStyle magazine edition January, 2010. Based on purposive sample the researcher takes fifteen out of fifty three advertisements.
3.4 Technique of Data Collection
To carry out the research, the researcher applies the library research. This method is chosen because the writer collects the data and the theories from some books in
the library and finds the data from international network. The researcher uses the method of library research to get more information about this research especially
in sociolinguistics register. The writer applied following procedures: 1.
Searching the magazines which are required for the research. 2.
Deciding a magazine which contains the data. That is InStyle magazine edition January, 2010.
3. Selecting randomly fifteen advertisements.
4. Choosing the clauses that reflect the unit of analysis.
5. Classifying the data based on the unit of analysis and Dyer„s framework
1982:152.
3.5 Technique of Data Analysis
Kategori