Paradox Discussion of Figure of Speech in InStyle magazine edition January,

4.2.5 Paradox

There are 4 Paradox can be found in the data. Most of the products use Paradox to persuade the readers. The explanation can be seen below: Table 4.6 The frequency of Paradox in InStyle Magazine edition January, 2010 No. Name of product Σ 1. Blackberry 2 50 2. Juvederm 2 50 Total 4 100 From the table above it can be seen that not all of the advertisements use paradox. There are Blackberry and Juvederm. The explanation can be seen below: Excerpt 63: Athletes don’t do it for the like of sport. InStyle, 2010:44 It is BlackBerry advertisement. This clause is categorized as paradox. It is happened because this clause shows logically contradictory and yet may be true. It is the basic concept of paradox. In this clause, there is logically contradictory between “don’t do” and “like”. The athletes in this clause do not do emotion content even they like sport. So, it shows paradox. Excerpt 64: And Romeo did n‟t just like Juliet. InStyle, 2010:44 This clause is a kind of paradox. It can be seen from the excerpt above. There is a contradiction that illogically joins in together between “Romeo” and “Juliet”. Basically, Romeo likes Juliet. In contrast, he does not only love her. So, it can be concluded that this clause is categorized as paradox. Excerpt 65: parentheses have a place but not on your face InStyle, 2010:99 There is a paradox in the Juvederm advertisement. It can be seen in excerpt 66, “parentheses have a place but not on your face.” It is clear written “...have place but not on your face ”. There is contradiction that illogically joins in together between “have a place” and “not on your face”. From this short explanation, it can be categorized as paradox. Excerpt 66: ... everyone will notice but no one will know InStyle, 2010:99 This clause is categorized as paradox. It is happened because this clause shows logically contradictory and yet may be true. It‟s the basic concept of paradox. In this clause, there is logically contradictory between “everyone will notice ” and “but no one will know”. People will notice that the customer skin becomes smooth and natural but no one will know the cause. It is clear see the contradictory. So, this advertisement can be concluded that it shows paradox.

4.2.6 Parallelism