Fekkai Advance Brilliant Glossing.
There is a testimonial from Frederic Fekkai InStyle, 2010:2, It‟s your most
powerful accessory. It can be concluded that this statement uses hyperbole to convince the costumer that the product used for the accessory to the beauty of
customer look. Besides, it will make extravagant statement used to make strong point, but not intended to be taken literally.
From the short example above, the writer can be possible to find out the type of figures of speech that mostly use by the advertisers in InStyle magazine,
and provide an understanding on the figurative meaning of the figures of speech used in the advertisement in InStyle magazine.
1.2 Statement of the Problem
The statements of the problems will be as the followings: 1.
What types of figure of speech are found in advertisements in InStyle magazine?
2. What figure of speech is mostly used in the advertisements in InStyle
magazine? 3.
What are the purposes of using figurative languages in advertisements in InStyle magazine?
1.3 Scope of the Study
Dealing with the statement of the problem, the scope of the study in this research is not going to be abroad. The writer focuses the analysis on stylistic and
pragmatics because figure of speech is the part of the stylistic and the figurative
meaning of figure of speech is the part of pragmatics. The writer uses Dyer‟s framework 1982:152 in analyzing the data. Besides that, the writer also uses the
theory of figurative language in advertisement.
1.4 Objective of the Study
With regard to the problem, the objective of the study can be stated as follows:
1. To describe the types of figures of speech used in advertisements in
InStyle magazine. 2.
To identify the type of figure of speech that mostly appears in advertisement in InStyle magazine.
3. To describe the purposes of using figurative languages occurred in
advertisement in InStyle magazine.
1.5 Significance of the Study
The writer expects that the result of this study will be useful and will be a good reference for:
1. The English Department Students of Dian Nuswantoro University
By reading the result, hopefully this research will give more understanding about stylistic and pragmatics field. This research can be one of references for the
students who interest about figures of speech. 2.
The writer The writer can apply the theories of figures of speech and figurative
languages to enrich her knowledge about stylistics and pragmatics.
4. Those who are interested in learning about stylistics and pragmatics,
especially in figures of speech and figurative meaning.
1.6 Thesis Organization
