CHAPTER 3 RESEARCH METHODOLOGY
A. Research Type and Design
This research applies the descriptive qualitative method. There are several
types of qualitative research. One of them is content analysis which uses document empirical materials as the source of data. According to Surakhmad
1994: 139, ―it mainly analyzes and classifies the data. However, this method does not only stop in collecting the data only, but also analyzing and interpreting
the data. ‖
This method focuses on the content of document and then the researcher determines the specific criteria on which the data are classified. The last thing to
do is to score and analyze the data based on certain scale. The purpose of this method is to have detail comprehension and analysis of the case particularly about
borrowing technique as one of translation strategies.
B. Source of Data
The main sources of data in this research are document textbook and
informant raters. The document textbook used in this research is a textbook of myth and semiotic studies entitled Mythology The Eiffel Tower and Other
Mythologies by Roland Barthes. The original version of the book is in French. This book is translated into Indonesian with the title Membedah Mitos-Mitos
Budaya Massa by Ikramullah Mahyudin and is published by Jalasutra publication. The reasons of choosing the textbook are: first, this book is a
scientific book that has become a guide mainstream book among students and experts of signs and semiotics study concerning the study of symbols and the
meanings. Second, this book has been translated by different translators and been published by several publishers.
As for the informants raters and target reader, their duty was to check the
acceptability and readability of the data. The informants and target reader were selected based on these criteria:
- The informant and target reader master both English and Indonesian
- The informant has the knowledge of translation both theory and practice
- The informant and target reader were available to participate in this research
C. Method of Data Collection
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