Reliability test The influence of celebrity endorce, brand image, and consumer perception toward the decision of buying lifebuoy soap: case study in Budi Luhur University
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Table 4.10 Result of Reliability Test Brand Image
Reliability Statistics
Cronbachs Alpha
Cronbachs Alpha
Based on Standardize
d Items N of
Items
.913 .928
6
Source: Processed primary data by SPSS 20.0
Reliability test from Brand image variable is shown table 4.10. As seen as in the table, the cronbach’s alpha 0,913 Brand Image. Therefore,
it could be concluded that Celebrity endorser variable could be said reliable.
Table 4.11 Result of Reliability Test Customer perception
Source: Processed primary data by SPSS 20.0
Reliability test from Customer Perception variable is shown table 4.11
. As seen as in the table, the cronbach’s alpha 0,949 Customer perception. Therefore, it could be concluded that Celebrity endorser
variable could be said reliable.
Reliability Statistics
Cronbachs Alpha
Cronbachs Alpha
Based on Standardize
d Items N of
Items
.946 .949
9
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Table 4.12 Result of Reliability Test Decision of Buying
Reliability Statistics
Cronbachs Alpha
Cronbachs Alpha
Based on Standardize
d Items N of
Items
.927 .942
14
Source: Processed primary data by SPSS 20.0
Reliability test from Decision of Buying variable is shown table 4.12
. As seen as in the table, the cronbach’s alpha 0,927 Decision of Buying. Therefore, it could be concluded that Decision of Buying
variable could be said reliable.
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