Multiple Linear Regression Analysis T Test Partial
44 Decision making criteria t calculate the t table:
1 If t count t table , then Ho accepted. It means the use of celebrity endorser, brand image and consumer perception, it has no effect on
purchasing decisions. 2 If t count t table, then Ho rejaected. It means the use of celebrity
endorser, brand image and consumer perception affect on purchasing decisions.
Decision- making criteria significance with probability α = 0.05:
a. If probability
α 0.05, then Ho accepted. It means the use of celebrity endorser, brand image and consumer perception, it has
no effect on purchasing decisions. b.
If probability α 0.10, then Ho denied. It means the use of celebrity endorser, brand image and consumer affect on
purchasing decisions.