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a teacher to direct the learners activities toward an objective. Techniques are the tools of the teacher. The effective teacher has a multitude of techniques and must
be prepared to select the one which will be most efficient in leading the learner to the desired terminal behavior. Techniques are the means for teaching, and
objective can be part of expository for inquiry approaches. There are several types of media that can be used in teaching and learning process, such as audio print,
printed material, physical object and motion visual, etc. In this study I tries to present one of them that can be applied in teaching advertisement text, that is
newspaper. I is interested in investigating whether or not newspaper can be used to teach advertisement text effectively to the students of junior high school.
Newspaper is one of printed media that can be used in teaching English. Nowdays there are many kinds of newspaper. Almost all people have read it
because it is so easy to find and the price is not expensive. It contains news, articles, and advertisements. By using newspaper, the students can develop their
ability in writing advertisement text. They can see many kinds of advertisement in newspaper and learn the components and elements of it. They can write their own
advertisement text based on what they learn from advertisement in newspaper.
1.2 Reason for Choosing the Topic
Advertisement is one of the mass communication media used to inform the idea of the advertisement creator and the message of the producer or the enterpreneur.
Based on the 2006 curriculum or known as School Based Curriculum Kurikulum Tingkat Satuan Pendidikan, advertisement as one of short fonctional text is
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taught in junior and senior high school. It is a kind of text that give the information about the qualities and feature of products or services and ideas of
significance to the consumers. It has the intention of persuading sufficiency buyers, to warrant the expenditure involved, and this is to be profitable or worth
while from the stand point of this designated sponsor Dirksen and Kroeger, 1972:56. The students sometimes find difficulties in write it because they should
write just few sentences but the sentences should be brief and clear in meaning for the reader and should interest them. The sentences are representation of product
that is advertised. I recommend newspaper as a medium in teaching advertisement text
because I assume that students will be esier to understand how to write an advertisement text if we give them a lot of examples of real advertisement. As we
know that there are a lot of kinds of advertisement in newspaper such as properties, tourism, product, and others advertisement. By reading advertisement
text in newspaper, students will have a real model of certain advertisement text that they have learned in class. They can easily imitate the stucture of sentences,
so, they can produce good ordered and understandable structure. However, many English teachers are realizing that newspaper provide excellent material for
learning English. This authentic material can be used to enhance reading, writing, speaking, and listening skill. Through newspaper study, students can develop
expertise in reflecting on their ideas and justifying their responses. In addition, I think that using newspapers is neither expensive nor wasting much time. Students
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can read it anywhere and anytime. Meanwhile, using media for teaching makes the students easier to comprehend and always remember it.
1.3 The Statement of the Problem
