Pengaruh Bauran Pemasaran Terhadap Sikap Mahasiswa dalam Mengambil Keputusan Menjadi Mahasiswa pada Perguruan Tinggi Cendana Medan
Lampiran 1. Daftar Pertanyaan Penelitian KUESIONER PENELITIAN PENGARUH BAURAN PEMASARAN
TERHADAP SIKAP MAHASISWA DALAM MENGAMBIL
KEPUTUSAN MENJADI MAHASISWA PADAPERGURUANTINGGI CENDANA
MEDANMedan, 2013 Kepada Yth, Mahasiswa/i PERGURUAN TINGGI CENDANA MEDAN 2012 Di Medan Dengan hormat,
Sehubungan dengan pertanyaan tesis yang berjudul “Pengaruh Strategi
Bauran Pemasaran Terhadap Sikap Mahasiswa Dalam Mengambil Keputusan Menjadi Mahasiswa Pada Perguruan Tinggi Cendana Medan 2013 Kerahasiaan identitas dan data anda dari hasil penelitian ini dijamin dan hanya dipergunakan untuk kepentingan akademis serta merupakan sumbangan bagi Perguruan Tinggi Cendana Medan 2013 Demikian disampaikan, atas perhatian dan kesediaan anda untuk mengisi kuesioner ini saya ucapkan terima kasih.
Hormat Penulis,
Ramadhan Harahap
A. Petunjuk Pengisian:
1. Mohon berikan jawaban dari masing-masing pilihan yang tersedia dan berikan tanda (X) pada jawaban yang anda pilih.
2. Kuesioner ini dapat digunakan secara optimal apabila seluruh pertanyaan terjawab, untuk itu harap diteliti kembali apakah semua pertanyaan telah terjawab.
B. IDENTITAS RESPONDEN
NIM : ……………………………………………………. Usia
: ………… tahun Jurusan : Bekerja : Ya atau Tidak
C. KETERANGAN
STS Sangat Tidak Setuju (1) TS Tidak Setuju (2) N Netral (3) S Setuju (4) SS Sangat Setuju (5) No.
“
A. Variable Produk (Product) STS TS N S SS
1. Program Studi di Perguruan Tinggi Cendana sudah terakreditasi
2. Jalur Pendidikan di Perguruan Tinggi Cendana merupakan pendidikan yang dibutuhkan saat ini
3. Perguruan Tinggi Cendana hanya menawarkan dua program studi
4. Perguruan Tinggi Cendana melakukan kunjungan ke perusahaan industri secara rutin No.
B. Variabel Harga (Price) STS TS N S SS
5. Uang kuliah di Perguruan Tinggi Cendana terjangkau dibanding kampus lain yang ada di kota Medan
6. Perguruan Tinggi Cendana tidak memungut uang ujian dari mahasiswa
7. Perguruan Tingi Cendana memberikan uang diktat/buku tidak terlalu mahal
8. Perguruan Tinggi Cendana memberikan potongan uang kuliah bagi yang berprestasi
9. Proses pembayaran uang kuliah di Perguruan Tinggi Cendana tidak sulit
No. C. i Promosi STS TS N S SS
10. Saya mendapatkan informasi di Perguruan Tinggi Cendana melalui kunjungan ke sekolah saya
11. Saya selalu melihat iklan Perguruan Tinggi Cendana di media Koran
12. Saya mendapatkan informasi di Perguruan Tinggi Cendana melalui pameran pendidikan
No. D. Tempat STS TS N S SS
13. Perguruan Tinggi Cendana berada di pusat kota
14. Perguruan Tinggi Cendana dekat dengan akses tranportasi umum
15. Perguruan Tinggi Cendana dekat dengan mukiman masyarakat/kost No. E. Orang STS TS N S SS
16. Dosen Perguruan Tinggi Cendana memiliki kompetensi keilmuan yang sesuai dengan ilmu yang diajarkan
17. Perguruan Tinggi Cendana memiliki manajemen yang telah tersistem
18. Staff keamanan/satpam di Perguruan Tinggi Cendana bekerja dengan baik dan cepat tanggap
19. Staff Perguruan Tinggi Cendana memberikan pelayanan yang baik No F. Proses STS TS N S SS
20. Perkuliahan Perguruan Tinggi Cendana berjalan lancer
21. Dosen Perguruan Tinggi Cendana masuk tepat waktu
22. Perguruan Tinggi Cendana memiliki tempat pendaftaran dibeberapa tempat
23. Pendaftaran ulang di Perguruan Tinggi Cendana tidak rumit
24. Perguruan Tinggi Cendana melakukan prosedur penerimaan mahasiswa yang tertib
No G. Pelayanan STS TS N S SS
25. Pelayanan staff Perguruan Tinggi Cendana terhadap mahasiswa yang berkunjung ke kampus sangat ramah
26. Penerimaan pihak manajemen Perguruan Tinggi Cendana kepada calon mahasiswa sangat baik
27. Perguruan Tinggi Cendana memiliki fasilitas perkuliahan yang lengkap
28. Perguruan Tinggi Cendana memiliki area parkir yang luas No. H. Sikap Mahasiswa STS TS N S SS
29. Saya percaya terhadap informasi yang diberikan oleh Perguruan Tinggi Cendana
30. Program studi yang ditawarkan oleh Perguruan Tinggi Cendana sesuai dengan keinginan saya
31. Saya yakin ilmu yang saya peroleh dari Perguruan Tinggi Cendana sesuai dengan yang saya butuhkan
32. Saya yakin setelah tamat dari dari Perguruan Tinggi Cendana akan mendapatkan pekerjaan yang baik dan layak
No I. Keputusan Mahasiswa STS TS N S SS
33. Saya memilih kesadaran terhadap kebutuhan untuk kuliah di Perguruan Tinggi Cendana
35. Saya teliti dalam menentukan penawaran program studi yang ditawarkan Perguruan Tinggi Cendana
36. Saya merasa keputusan memilih di Perguruan Tinggi Cendana Medan adalah pilihan yang tepat
37. Saya tidak menyesal memilih Perguruan Tinggi Cendana Medan
Terima kasih atas partisipasi Anda Semoga Sukses Iteration limit reached The results that follow are therefore incorrect. Chi-square = 277.053 Degrees of freedom = 329 Probability level = .983
Model Fit Summary CMIN
Model NPAR CMIN DF P CMIN/DF Default model 77 277.053 329 .983 .842 Saturated model 406 .000 Independence model 28 509.006 378 .000 1.347
Model RMR GFI AGFI PGFI Default model .033 .843 .806 .683 Saturated model .000 1.000 Independence model .048 .713 .692 .664
Baseline Comparisons
NFI RFI
IFI TLI Model
CFI Delta1 rho1 Delta2 rho2
Default model .456 .375 1.289 1.456 1.000 Saturated model 1.000 1.000 1.000 Independence model .000 .000 .000 .000 .000
Parsimony-Adjusted Measures
Model PRATIO PNFI PCFI Default model .870 .397 .870 Saturated model .000 .000 .000 Independence model 1.000 .000 .000
NCP
Model NCP LO 90 HI 90 Default model .000 .000 .000 Saturated model .000 .000 .000 Independence model 131.006 76.165 193.925
FMIN
Model FMIN F0 LO 90 HI 90 Default model 2.799 .000 .000 .000 Saturated model .000 .000 .000 .000 Independence model 5.141 1.323 .769 1.959
RMSEA
Model RMSEA LO 90 HI 90 PCLOSE Default model .000 .000 .000 1.000 Independence model .059 .045 .072 .134
AIC
Model AIC BCC BIC CAIC Default model 431.053 494.853 631.651 708.651 Saturated model 812.000 1148.400 1869.699 2275.699 Independence model 565.006 588.206 637.951 665.951
ECVI
Model ECVI LO 90 HI 90 MECVI Default model 4.354 4.879 4.879 4.999 Saturated model 8.202 8.202 8.202 11.600 Independence model 5.707 5.153 6.343 5.941
HOELTER
HOELTER HOELTER Model
.05 .01 Default model 134 140 Independence model
83
87
Result (Default model)
Minimum was achieved Chi-square = 35.377 Degrees of freedom = 26 Probability level = .104
Model Fit Summary CMIN
Model NPAR CMIN DF P CMIN/DF Default model 19 35.377 26 .104 1.361 Saturated model 45 .000 Independence model 9 220.516 36 .000 6.125
Model RMR GFI AGFI PGFI Default model .022 .927 .874 .536 Saturated model .000 1.000 Independence model .103 .572 .465 .458
Baseline Comparisons
NFI RFI
IFI TLI Model
CFI Delta1 rho1 Delta2 rho2
Default model .840 .778 .952 .930 .949 Saturated model 1.000 1.000 1.000 Independence model .000 .000 .000 .000 .000
Parsimony-Adjusted Measures
Model PRATIO PNFI PCFI Default model .722 .606 .686 Saturated model .000 .000 .000 Independence model 1.000 .000 .000
NCP
Model NCP LO 90 HI 90 Default model 9.377 .000 29.078 Saturated model .000 .000 .000 Independence model 184.516 141.398 235.141
FMIN
Model FMIN F0 LO 90 HI 90 Default model .357 .095 .000 .294 Saturated model .000 .000 .000 .000 Independence model 2.227 1.864 1.428 2.375
RMSEA
Model RMSEA LO 90 HI 90 PCLOSE Default model .060 .000 .106 .340 Independence model .228 .199 .257 .000
AIC
Model AIC BCC BIC CAIC Default model 73.377 77.647 122.875 141.875 Saturated model 90.000 100.112 207.233 252.233 Independence model 238.516 240.539 261.963 270.963
ECVI
Model ECVI LO 90 HI 90 MECVI Default model .741 .646 .940 .784 Saturated model .909 .909 .909 1.011 Independence model 2.409 1.974 2.921 2.430
HOELTER
HOELTER HOELTER Model
.05 .01 Default model 109 128 Independence model
23
27
Estimates (Group number 1 - Default model) Scalar Estimates (Group number 1 - Default model) Maximum Likelihood Estimates Regression Weights: (Group number 1 - Default model)
Estimate S.E. C.R. P Label s <--- p .198 .378 .525 .600 par_30 s <--- h .136 .175 .779 .436 par_31 s <--- prom .450 .413 1.088 .277 par_32 s <--- t .865 .315 2.745 .006 par_33 s <--- o .226 .320 .705 .481 par_34 s <--- pros .873 .277 3.150 .002 par_35 s <--- pel 1.112 .541 2.054 .040 par_36 kept <--- s .383 .118 3.238 .001 par_29 x4 <--- p 1.000 x3 <--- p 2.338 1.191 1.963 .050 par_1 x2 <--- p 2.040 1.029 1.982 .047 par_2 x1 <--- p 2.258 1.138 1.984 .047 par_3 x9 <--- h 1.000 x8 <--- h .661 .241 2.748 .006 par_4 x7 <--- h .257 .192 1.340 .180 par_5 x6 <--- h .897 .268 3.346 *** par_6 x5 <--- h 1.163 .332 3.499 *** par_7 x12 <--- prom 23.772 69.165 .344 .731 par_8 x11 <--- prom 2.029 1.126 1.802 .072 par_9 x10 <--- prom 1.000 x15 <--- t 1.000 x14 <--- t 1.113 .254 4.374 *** par_10 x13 <--- t .889 .216 4.109 *** par_11 x19 <--- o 1.000 x18 <--- o -1.291 .643 -2.008 .045 par_12 x17 <--- o .355 .394 .900 .368 par_13 x16 <--- o -2.299 1.160 -1.982 .047 par_14
Estimate S.E. C.R. P Label x24 <--- pros 1.000 x23 <--- pros .473 .165 2.869 .004 par_15 x22 <--- pros 1.007 .296 3.406 *** par_16 x21 <--- pros .739 .252 2.931 .003 par_17 x20 <--- pros .682 .202 3.377 *** par_18 x28 <--- pel 1.000 x27 <--- pel .379 .259 1.463 .144 par_19 x26 <--- pel .730 .282 2.586 .010 par_20 x25 <--- pel 1.207 .408 2.960 .003 par_21 x32 <--- s 1.000 x31 <--- s .602 .081 7.438 *** par_22 x30 <--- s .501 .103 4.846 *** par_23 x29 <--- s .603 .099 6.101 *** par_24 x33 <--- kept 1.000 x34 <--- kept .801 .175 4.572 *** par_25 x35 <--- kept .859 .173 4.954 *** par_26 x36 <--- kept .882 .155 5.692 *** par_27 x37 <--- kept .740 .157 4.709 *** par_28
Standardized Regression Weights: (Group number 1 - Default model)
Estimate s <--- p .078 s <--- h .106 s <--- prom .065 s <--- t .421 s <--- o .116 s <--- pros .194 s <--- pel .245 kept <--- s .347 x4 <--- p .254 x3 <--- p .559 x2 <--- p .599 x1 <--- p .603 x9 <--- h .578 x8 <--- h .392
Estimate x7 <--- h .171 x6 <--- h .535 x5 <--- h .611 x12 <--- prom 2.097 x11 <--- prom .166 x10 <--- prom .094 x15 <--- t .324 x14 <--- t .380 x13 <--- t .318 x19 <--- o .283 x18 <--- o -.451 x17 <--- o .120 x16 <--- o -.750 x24 <--- pros .155 x23 <--- pros .096 x22 <--- pros .142 x21 <--- pros .100 x20 <--- pros .138 x28 <--- pel .180 x27 <--- pel .069 x26 <--- pel .160 x25 <--- pel .225 x32 <--- s .749 x31 <--- s .661 x30 <--- s .437 x29 <--- s .547 x33 <--- kept .747 x34 <--- kept .534 x35 <--- kept .584 x36 <--- kept .697 x37 <--- kept .551
Squared Multiple Correlations: (Group number 1 - Default model)
Estimate s 1.876
Estimate kept .121 x37 .304 x36 .486 x35 .341 x34 .285 x33 .558 x29 .299 x30 .191 x31 .437 x32 .561 x25 .051 x26 .026 x27 .005 x28 .033 x20 .019 x21 .010 x22 .020 x23 .009 x24 .024 x16 .563 x17 .014 x18 .203 x19 .080 x13 .101 x14 .144 x15 .105 x10 .009 x11 .028 x12 4.396 x5 .374 x6 .286 x7 .029 x8 .154 x9 .334 x1 .364
Estimate x2 .359 x3 .312 x4 .065
Matrices (Group number 1 - Default model) Residual Covariances (Group number 1 - Default model) Standardized Residual Covariances (Group number 1 - Default model) Total Effects (Group number 1 - Default model)
pel pros o t prom h p s kept
1.11 s .873 .226 .865 .450 .136 .198 .000 .000 2 kep
.426 .334 .087 .331 .172 .052 .076 .383 .000 t x3
.315 .247 .064 .245 .128 .039 .056 .284 .740
7 x3 .376 .295 .076 .292 .152 .046 .067 .338 .882
6 x3 .366 .287 .074 .284 .148 .045 .065 .329 .859
5 x3 .341 .268 .069 .265 .138 .042 .061 .307 .801
4 x3
1.00 .426 .334 .087 .331 .172 .052 .076 .383
3 x2 .670 .526 .136 .521 .271 .082 .120 .603 .000
9 x3 .558 .437 .113 .433 .225 .068 .099 .501 .000 x3 .669 .525 .136 .520 .271 .082 .119 .602 .000
1 x3
1.11
1.00 .873 .226 .865 .450 .136 .198 .000
2
2 x2
1.20 .000 .000 .000 .000 .000 .000 .000 .000
5
7 x2 .730 .000 .000 .000 .000 .000 .000 .000 .000 pel pros o t prom h p s kept
6 x2 .379 .000 .000 .000 .000 .000 .000 .000 .000
7 x2
1.00 .000 .000 .000 .000 .000 .000 .000 .000
8 x2 .000 .682 .000 .000 .000 .000 .000 .000 .000 x2 .000 .739 .000 .000 .000 .000 .000 .000 .000
1 x2
1.00 .000 .000 .000 .000 .000 .000 .000 .000
2
7 x2 .000 .473 .000 .000 .000 .000 .000 .000 .000
3 x2
1.00 .000 .000 .000 .000 .000 .000 .000 .000
4
- x1
.000 .000 2.29 .000 .000 .000 .000 .000 .000
6
9 x1 .000 .000 .355 .000 .000 .000 .000 .000 .000
7
- x1
.000 .000 1.29 .000 .000 .000 .000 .000 .000
8
1 x1
1.00 .000 .000 .000 .000 .000 .000 .000 .000
9 x1 .000 .000 .000 .889 .000 .000 .000 .000 .000
3 x1
1.11 .000 .000 .000 .000 .000 .000 .000 .000
4
3 x1
1.00 .000 .000 .000 .000 .000 .000 .000 .000
5 x1 .000 .000 .000 .000 1.000 .000 .000 .000 .000 x1 .000 .000 .000 .000 2.029 .000 .000 .000 .000
1 x1
23.77 .000 .000 .000 .000 .000 .000 .000 .000
2
2 pel pros o t prom h p s kept
1.16 x5 .000 .000 .000 .000 .000 .000 .000 .000 3 x6 .000 .000 .000 .000 .000 .897 .000 .000 .000 x7 .000 .000 .000 .000 .000 .257 .000 .000 .000 x8 .000 .000 .000 .000 .000 .661 .000 .000 .000
1.00 x9 .000 .000 .000 .000 .000 .000 .000 .000 2.25 x1 .000 .000 .000 .000 .000 .000 .000 .000
8
2.04 x2 .000 .000 .000 .000 .000 .000 .000 .000 2.33 x3 .000 .000 .000 .000 .000 .000 .000 .000
8
1.00 x4 .000 .000 .000 .000 .000 .000 .000 .000
Standardized Total Effects (Group number 1 - Default model)
pel pros o t prom h p s kept s .245 .194 .116 .421 .065 .106 .078 .000 .000 kept .085 .067 .040 .146 .023 .037 .027 .347 .000 x37 .047 .037 .022 .081 .013 .020 .015 .192 .551 x36 .059 .047 .028 .102 .016 .026 .019 .242 .697 x35 .050 .039 .024 .085 .013 .022 .016 .203 .584 x34 .045 .036 .022 .078 .012 .020 .015 .185 .534 x33 .063 .050 .030 .109 .017 .028 .020 .259 .747 x29 .134 .106 .064 .230 .036 .058 .043 .547 .000 x30 .107 .085 .051 .184 .029 .046 .034 .437 .000 x31 .162 .128 .077 .278 .043 .070 .052 .661 .000 x32 .183 .145 .087 .315 .049 .080 .059 .749 .000 x25 .225 .000 .000 .000 .000 .000 .000 .000 .000 x26 .160 .000 .000 .000 .000 .000 .000 .000 .000 x27 .069 .000 .000 .000 .000 .000 .000 .000 .000 x28 .180 .000 .000 .000 .000 .000 .000 .000 .000 x20 .000 .138 .000 .000 .000 .000 .000 .000 .000 x21 .000 .100 .000 .000 .000 .000 .000 .000 .000 x22 .000 .142 .000 .000 .000 .000 .000 .000 .000 pel pros o t prom h p s kept x23 .000 .096 .000 .000 .000 .000 .000 .000 .000 x24 .000 .155 .000 .000 .000 .000 .000 .000 .000 x16 .000 .000 -.750 .000 .000 .000 .000 .000 .000 x17 .000 .000 .120 .000 .000 .000 .000 .000 .000 x18 .000 .000 -.451 .000 .000 .000 .000 .000 .000 x19 .000 .000 .283 .000 .000 .000 .000 .000 .000 x13 .000 .000 .000 .318 .000 .000 .000 .000 .000 x14 .000 .000 .000 .380 .000 .000 .000 .000 .000 x15 .000 .000 .000 .324 .000 .000 .000 .000 .000 x10 .000 .000 .000 .000 .094 .000 .000 .000 .000 x11 .000 .000 .000 .000 .166 .000 .000 .000 .000 x12 .000 .000 .000 .000 2.097 .000 .000 .000 .000 x5 .000 .000 .000 .000 .000 .611 .000 .000 .000 x6 .000 .000 .000 .000 .000 .535 .000 .000 .000 x7 .000 .000 .000 .000 .000 .171 .000 .000 .000 x8 .000 .000 .000 .000 .000 .392 .000 .000 .000 x9 .000 .000 .000 .000 .000 .578 .000 .000 .000 x1 .000 .000 .000 .000 .000 .000 .603 .000 .000 x2 .000 .000 .000 .000 .000 .000 .599 .000 .000 x3 .000 .000 .000 .000 .000 .000 .559 .000 .000 x4 .000 .000 .000 .000 .000 .000 .254 .000 .000
Direct Effects (Group number 1 - Default model)
pel pros o t prom h p s kept s
1.11
2 .873 .226 .865 .450 .136 .198 .000 .000 kep t
.000 .000 .000 .000 .000 .000 .000 .383 .000 x3
7 .000 .000 .000 .000 .000 .000 .000 .000 .740 x3
6 .000 .000 .000 .000 .000 .000 .000 .000 .882 x3
5 .000 .000 .000 .000 .000 .000 .000 .000 .859 x3
4 .000 .000 .000 .000 .000 .000 .000 .000 .801 pel pros o t prom h p s kept x3
1.00 .000 .000 .000 .000 .000 .000 .000 .000
3 x2 .000 .000 .000 .000 .000 .000 .000 .603 .000
9 x3 .000 .000 .000 .000 .000 .000 .000 .501 .000 x3 .000 .000 .000 .000 .000 .000 .000 .602 .000
1 x3
1.00 .000 .000 .000 .000 .000 .000 .000 .000
2 x2
1.20 .000 .000 .000 .000 .000 .000 .000 .000
5
7 x2 .730 .000 .000 .000 .000 .000 .000 .000 .000
6 x2 .379 .000 .000 .000 .000 .000 .000 .000 .000
7 x2
1.00 .000 .000 .000 .000 .000 .000 .000 .000
8 x2 .000 .682 .000 .000 .000 .000 .000 .000 .000 x2 .000 .739 .000 .000 .000 .000 .000 .000 .000
1 x2
1.00 .000 .000 .000 .000 .000 .000 .000 .000
2
7 x2 .000 .473 .000 .000 .000 .000 .000 .000 .000
3 x2
1.00 .000 .000 .000 .000 .000 .000 .000 .000
4
- x1
.000 .000 2.29 .000 .000 .000 .000 .000 .000
6
9 x1 .000 .000 .355 .000 .000 .000 .000 .000 .000
7
- x1
.000 .000 1.29 .000 .000 .000 .000 .000 .000
8
1 x1 .000 .000 1.00 .000 .000 .000 .000 .000 .000 pel pros o t prom h p s kept
9 x1 .000 .000 .000 .889 .000 .000 .000 .000 .000
3 x1
1.11 .000 .000 .000 .000 .000 .000 .000 .000
4
3 x1
1.00 .000 .000 .000 .000 .000 .000 .000 .000
5 x1 .000 .000 .000 .000 1.000 .000 .000 .000 .000 x1 .000 .000 .000 .000 2.029 .000 .000 .000 .000
1 x1
23.77 .000 .000 .000 .000 .000 .000 .000 .000
2
2
1.16 x5 .000 .000 .000 .000 .000 .000 .000 .000 3 x6 .000 .000 .000 .000 .000 .897 .000 .000 .000 x7 .000 .000 .000 .000 .000 .257 .000 .000 .000 x8 .000 .000 .000 .000 .000 .661 .000 .000 .000
1.00 x9 .000 .000 .000 .000 .000 .000 .000 .000 2.25 x1 .000 .000 .000 .000 .000 .000 .000 .000
8
2.04 x2 .000 .000 .000 .000 .000 .000 .000 .000 2.33 x3 .000 .000 .000 .000 .000 .000 .000 .000
8
1.00 x4 .000 .000 .000 .000 .000 .000 .000 .000
Standardized Direct Effects (Group number 1 - Default model)
pel pros o t prom h p s kept s .245 .194 .116 .421 .065 .106 .078 .000 .000 kept .000 .000 .000 .000 .000 .000 .000 .347 .000 x37 .000 .000 .000 .000 .000 .000 .000 .000 .551 x36 .000 .000 .000 .000 .000 .000 .000 .000 .697 x35 .000 .000 .000 .000 .000 .000 .000 .000 .584 pel pros o t prom h p s kept x34 .000 .000 .000 .000 .000 .000 .000 .000 .534 x33 .000 .000 .000 .000 .000 .000 .000 .000 .747 x29 .000 .000 .000 .000 .000 .000 .000 .547 .000 x30 .000 .000 .000 .000 .000 .000 .000 .437 .000 x31 .000 .000 .000 .000 .000 .000 .000 .661 .000 x32 .000 .000 .000 .000 .000 .000 .000 .749 .000 x25 .225 .000 .000 .000 .000 .000 .000 .000 .000 x26 .160 .000 .000 .000 .000 .000 .000 .000 .000 x27 .069 .000 .000 .000 .000 .000 .000 .000 .000 x28 .180 .000 .000 .000 .000 .000 .000 .000 .000 x20 .000 .138 .000 .000 .000 .000 .000 .000 .000 x21 .000 .100 .000 .000 .000 .000 .000 .000 .000 x22 .000 .142 .000 .000 .000 .000 .000 .000 .000 x23 .000 .096 .000 .000 .000 .000 .000 .000 .000 x24 .000 .155 .000 .000 .000 .000 .000 .000 .000 x16 .000 .000 -.750 .000 .000 .000 .000 .000 .000 x17 .000 .000 .120 .000 .000 .000 .000 .000 .000 x18 .000 .000 -.451 .000 .000 .000 .000 .000 .000 x19 .000 .000 .283 .000 .000 .000 .000 .000 .000 x13 .000 .000 .000 .318 .000 .000 .000 .000 .000 x14 .000 .000 .000 .380 .000 .000 .000 .000 .000 x15 .000 .000 .000 .324 .000 .000 .000 .000 .000 x10 .000 .000 .000 .000 .094 .000 .000 .000 .000 x11 .000 .000 .000 .000 .166 .000 .000 .000 .000 x12 .000 .000 .000 .000 2.097 .000 .000 .000 .000 x5 .000 .000 .000 .000 .000 .611 .000 .000 .000 x6 .000 .000 .000 .000 .000 .535 .000 .000 .000 x7 .000 .000 .000 .000 .000 .171 .000 .000 .000 x8 .000 .000 .000 .000 .000 .392 .000 .000 .000 x9 .000 .000 .000 .000 .000 .578 .000 .000 .000 x1 .000 .000 .000 .000 .000 .000 .603 .000 .000 x2 .000 .000 .000 .000 .000 .000 .599 .000 .000 x3 .000 .000 .000 .000 .000 .000 .559 .000 .000 x4 .000 .000 .000 .000 .000 .000 .254 .000 .000
Indirect Effects (Group number 1 - Default model) pel pros o t prom h p s kept s .000 .000 .000 .000 .000 .000 .000 .000 .000 kept .426 .334 .087 .331 .172 .052 .076 .000 .000 x37 .315 .247 .064 .245 .128 .039 .056 .284 .000 x36 .376 .295 .076 .292 .152 .046 .067 .338 .000 x35 .366 .287 .074 .284 .148 .045 .065 .329 .000 x34 .341 .268 .069 .265 .138 .042 .061 .307 .000 x33 .426 .334 .087 .331 .172 .052 .076 .383 .000 x29 .670 .526 .136 .521 .271 .082 .120 .000 .000 x30 .558 .437 .113 .433 .225 .068 .099 .000 .000 x31 .669 .525 .136 .520 .271 .082 .119 .000 .000 x32 1.112 .873 .226 .865 .450 .136 .198 .000 .000 x25 .000 .000 .000 .000 .000 .000 .000 .000 .000 x26 .000 .000 .000 .000 .000 .000 .000 .000 .000 x27 .000 .000 .000 .000 .000 .000 .000 .000 .000 x28 .000 .000 .000 .000 .000 .000 .000 .000 .000 x20 .000 .000 .000 .000 .000 .000 .000 .000 .000 x21 .000 .000 .000 .000 .000 .000 .000 .000 .000 x22 .000 .000 .000 .000 .000 .000 .000 .000 .000 x23 .000 .000 .000 .000 .000 .000 .000 .000 .000 x24 .000 .000 .000 .000 .000 .000 .000 .000 .000 x16 .000 .000 .000 .000 .000 .000 .000 .000 .000 x17 .000 .000 .000 .000 .000 .000 .000 .000 .000 x18 .000 .000 .000 .000 .000 .000 .000 .000 .000 x19 .000 .000 .000 .000 .000 .000 .000 .000 .000 x13 .000 .000 .000 .000 .000 .000 .000 .000 .000 x14 .000 .000 .000 .000 .000 .000 .000 .000 .000 x15 .000 .000 .000 .000 .000 .000 .000 .000 .000 x10 .000 .000 .000 .000 .000 .000 .000 .000 .000 x11 .000 .000 .000 .000 .000 .000 .000 .000 .000 x12 .000 .000 .000 .000 .000 .000 .000 .000 .000 x5 .000 .000 .000 .000 .000 .000 .000 .000 .000 x6 .000 .000 .000 .000 .000 .000 .000 .000 .000 x7 .000 .000 .000 .000 .000 .000 .000 .000 .000 x8 .000 .000 .000 .000 .000 .000 .000 .000 .000 x9 .000 .000 .000 .000 .000 .000 .000 .000 .000
pel pros o t prom h p s kept x1 .000 .000 .000 .000 .000 .000 .000 .000 .000 x2 .000 .000 .000 .000 .000 .000 .000 .000 .000 x3 .000 .000 .000 .000 .000 .000 .000 .000 .000 x4 .000 .000 .000 .000 .000 .000 .000 .000 .000Standardized Indirect Effects (Group number 1 - Default model)
pel pros o t prom h p s kept s .000 .000 .000 .000 .000 .000 .000 .000 .000 kept .085 .067 .040 .146 .023 .037 .027 .000 .000 x37 .047 .037 .022 .081 .013 .020 .015 .192 .000 x36 .059 .047 .028 .102 .016 .026 .019 .242 .000 x35 .050 .039 .024 .085 .013 .022 .016 .203 .000 x34 .045 .036 .022 .078 .012 .020 .015 .185 .000 x33 .063 .050 .030 .109 .017 .028 .020 .259 .000 x29 .134 .106 .064 .230 .036 .058 .043 .000 .000 x30 .107 .085 .051 .184 .029 .046 .034 .000 .000 x31 .162 .128 .077 .278 .043 .070 .052 .000 .000 x32 .183 .145 .087 .315 .049 .080 .059 .000 .000 x25 .000 .000 .000 .000 .000 .000 .000 .000 .000 x26 .000 .000 .000 .000 .000 .000 .000 .000 .000 x27 .000 .000 .000 .000 .000 .000 .000 .000 .000 x28 .000 .000 .000 .000 .000 .000 .000 .000 .000 x20 .000 .000 .000 .000 .000 .000 .000 .000 .000 x21 .000 .000 .000 .000 .000 .000 .000 .000 .000 x22 .000 .000 .000 .000 .000 .000 .000 .000 .000 x23 .000 .000 .000 .000 .000 .000 .000 .000 .000 x24 .000 .000 .000 .000 .000 .000 .000 .000 .000 x16 .000 .000 .000 .000 .000 .000 .000 .000 .000 x17 .000 .000 .000 .000 .000 .000 .000 .000 .000 x18 .000 .000 .000 .000 .000 .000 .000 .000 .000 x19 .000 .000 .000 .000 .000 .000 .000 .000 .000 x13 .000 .000 .000 .000 .000 .000 .000 .000 .000 x14 .000 .000 .000 .000 .000 .000 .000 .000 .000 x15 .000 .000 .000 .000 .000 .000 .000 .000 .000 x10 .000 .000 .000 .000 .000 .000 .000 .000 .000 pel pros o t prom h p s kept x11 .000 .000 .000 .000 .000 .000 .000 .000 .000 x12 .000 .000 .000 .000 .000 .000 .000 .000 .000 x5 .000 .000 .000 .000 .000 .000 .000 .000 .000 x6 .000 .000 .000 .000 .000 .000 .000 .000 .000 x7 .000 .000 .000 .000 .000 .000 .000 .000 .000 x8 .000 .000 .000 .000 .000 .000 .000 .000 .000 x9 .000 .000 .000 .000 .000 .000 .000 .000 .000 x1 .000 .000 .000 .000 .000 .000 .000 .000 .000 x2 .000 .000 .000 .000 .000 .000 .000 .000 .000 x3 .000 .000 .000 .000 .000 .000 .000 .000 .000 x4 .000 .000 .000 .000 .000 .000 .000 .000 .000
Hasil Uji Validitas Instrumen Variabel Produk Tabel I Uji Validitas Intrumen Produk No Butir Pernyataan Corrected Item Total Correlation Keterangan
1 Program Studi di Perguruan Tinggi Cendana sudah terakreditasi
.606
Valid
2 Jurusan Pendidikan di Perguruan Tinggi Cendana sesuai dengan dunia kerja
.467
Valid
3 Perguruan Tinggi Cendana menawarkan program studi yang bervariasi
.443
Valid
4 Perguruan Tinggi Cendana .498 Valid melakukan kunjungan ke perusahaan industri secara rutin
Sumber: Hasil Penelitian 2013 (Data Diolah) Hasil Uji Validitas Instrumen Variabel Harga Tabel II Uji Validitas Intrumen Harga Corrected Item No Butir Pernyataan Total Keterangan Correlation
5 Uang kuliah terjangkau Valid
.479
dibanding kampus lain yang ada di kota Medan
6 Perguruan Tinggi Cendana tidak .405 Valid memungut uang ujian.
7 Perguruan Tingi Cendana Valid
.456
memberikan uang diktat/buku tidak terlalu mahal
8 Perguruan Tinggi Cendana .480 Valid memberikan potongan uang kuliah bagi yang berprestasi
9 Proses pembayaran uang kuliah Valid
.525
di Perguruan Tinggi Cendana tidak sulit
Sumber: Hasil Penelitian 2013 (Data Diolah) Hasil Uji Validitas Instrumen Variabel Promosi Tabel III Uji Validitas Intrumen Promosi Corrected Item
No Butir Pernyataan Total Keterangan
Correlation10 Saya mendapatkan informasi di .476 Valid Perguruan Tinggi Cendana melalui kunjungan ke sekolah saya
11 Saya selalu melihat iklan .469 Valid Perguruan Tinggi Cendana di media Koran
12 Saya mendapatkan informasi di Valid
.451
Perguruan Tinggi Cendana melalui pameran pendidikan
Sumber: Hasil Penelitian 2013 (Data Diolah) Hasil Uji Validitas Instrumen Variabel Tempat Tabel IV Uji Validitas Intrumen Tempat Corrected Item
No Butir Pernyataan Total Keterangan
Correlation13 Perguruan Tinggi Cendana .476 Valid berada di pusat kota
14 Perguruan Tinggi Cendana Valid
.524
dekat dengan akses tranportasi umum
15 Perguruan Tinggi Cendana Valid
.592
dekat dengan mukiman masyarakat/kost
Sumber: Hasil Penelitian 2013 (Data Diolah) Hasil Uji Validitas Instrumen Variabel Orang Tabel V Uji Validitas Intrumen Orang Corrected Item
No Butir Pernyataan Total Keterangan
Correlation16 Dosen Perguruan Tinggi Valid
.516
Cendana memiliki kompetensi keilmuan yang sesuai dengan ilmu yang diajarkan Sambungan
No Corrected Item Butir Pernyataan Total Keterangan Correlation
17 Perguruan Tinggi Cendana Valid
.421
memiliki manajemen yang professional
18 Staff keamanan/satpam di Valid
.553
Perguruan Tinggi Cendana bekerja dengan baik dan cepat tanggap
19 Staff Perguruan Tinggi Cendana Valid
.472
memberikan pelayanan yang baik
Sumber: Hasil Penelitian 2013 (Data Diolah) Hasil Uji Validitas Instrumen Variabel Proses Tabel VI Uji Validitas Intrumen Proses Corrected Item
No Butir Pernyataan Total Keterangan
Correlation20 Perkuliahan Perguruan Tinggi Valid
.491
Cendana berjalan lancer
21 Dosen Perguruan Tinggi Valid
.515
Cendana masuk tepat waktu
22 Perguruan Tinggi Cendana Valid
.468
memiliki tempat pendaftaran dibeberapa tempat
23 Pendaftaran ulang di Perguruan .414 Valid Tinggi Cendana tidak rumit
24 Perguruan Tinggi Cendana Valid
.612
melakukan prosedur penerimaan mahasiswa yang tertib
Sumber: Hasil Penelitian 2013 (Data Diolah)
Hasil Uji Validitas Instrumen Variabel pelayanan Tabel VIII Uji Validitas Intrumen Pelayanan Corrected Item
No Butir Pernyataan Total Keterangan
Correlation25 Pelayanan staff Perguruan Tinggi .547 Valid Cendana terhadap mahasiswa yang berkunjung ke kampus sangat ramah
26 Penerimaan pihak manajemen .455 Valid Perguruan Tinggi Cendana kepada calon mahasiswa sangat baik
27 Perguruan Tinggi Cendana .458 Valid memiliki fasilitas perkuliahan yang canggih
28 Perguruan Tinggi Cendana .763 Valid memiliki area parkir yang luas
S umber: Hasil Penelitian 2013 (Data Diolah) Hasil Uji Validitas Instrumen Variabel Sikap Tabel IX Uji Validitas Intrumen Sikap
Corrected Item
No Butir Pernyataan Total Keterangan
CorrelationSaya percaya terhadap informasi
29 Valid
.344 yang diberikan oleh Perguruan Tinggi Cendana Program studi yang ditawarkan
30 Valid
.437 oleh Perguruan Tinggi Cendana sesuai dengan keinginan saya Saya yakin ilmu yang saya
31 Valid
.626 peroleh dari Perguruan Tinggi Cendana sesuai dengan yang saya butuhkan Saya yakin setelah tamat dari dari
32 Valid
.682 Perguruan Tinggi Cendana akan mendapatkan pekerjaan yang baik dan layak
Sumber: Hasil Penelitian 2013 (Data Diolah) Hasil Uji Validitas Instrumen Variabel Keputusan Tabel X Uji Validitas Intrumen Keputusan Corrected Item
No Butir Pernyataan Total Keterangan
Correlation33 Saya sadar akan kebutuhan Valid
.407
untuk kuliah di Perguruan Tinggi Cendana
34 Saya aktif mencari informasi .464 Valid tentang keberadaan perguruan tinggi lain sebelum saya memilih Perguruan Tinggi Cendana
35 Saya teliti dalam menentukan .518 Valid penawaran program studi yang ditawarkan Perguruan Tinggi Cendana
36 Saya merasa keputusan memilih Valid
.527
di Perguruan Tinggi Cendana Medan adalah pilihan yang tepat
37 Saya tidak menyesal memilih Valid
.505
Perguruan Tinggi Cendana Medan
Sumber: Hasil Penelitian 2013 (Data Diolah)