Analisis Preferensi dan Pengaruh Karakteristik Konsumen terhadap Jumlah Konsumsi Beras di Kecamatan Medan Deli
73
LAMPIRAN
Lampiran 1. Karakteristik Konsumen Beras di Kecamatan Medan Deli
No
Usia
(Tahun)
Pendapatan
(Rp/Bulan)
Jumlah
Anggota
Keluarga
(Jiwa)
1
63
50.000.000
4
Diabetes
7
Konsumsi
Beras
Rumah
Tangga
(kg/bulan)
20
2
37
35.000.000
3
6
10
3
62
51.000.000
4
6
30
4
42
17.000.000
4
Sehat
Penyakit
Lain
Sehat
3
20
5
58
22.000.000
5
Diabetes
3
30
6
52
16.000.000
6
Diabetes
1
30
Kondisi
Kesehatan
Pendidikan
7
61
19.000.000
2
Diabetes
5
10
8
55
19.800.000
6
Sehat
3
35
9
58
45.000.000
9
Kolesterol
5
40
10
58
15.700.000
4
Diabetes
3
15
11
56
18.000.000
3
Diabetes
5
10
12
38
18.000.000
3
Sehat
5
10
13
67
43.500.000
4
Diabetes
5
10
14
41
15.500.000
5
Sehat
5
30
15
58
20.200.000
4
Sehat
3
30
16
40
21.800.000
5
Sehat
5
30
17
52
20.000.000
4
Sehat
3
10
18
50
21.000.000
4
Sehat
5
20
19
48
17.000.000
4
Sehat
5
15
20
48
19.000.000
5
Sehat
3
20
21
53
13.000.000
4
Diabetes
3
20
22
40
12.000.000
4
Sehat
3
10
23
47
11.000.000
4
Diabetes
2
30
24
45
11.000.000
3
Sehat
3
15
25
47
11.000.000
4
Diabetes
3
30
26
40
10.200.000
4
Diabetes
3
15
27
60
10.200.000
7
Kolesterol
3
30
28
64
13.000.000
2
Diabetes
3
5
29
56
12.200.000
6
Diabetes
3
30
30
40
13.500.000
5
Sehat
3
20
31
45
10.800.000
4
Sehat
3
15
32
40
10.120.000
4
Sehat
3
20
33
52
15.000.000
5
Sehat
3
20
34
42
10.500.000
4
Sehat
3
10
35
44
10.500.000
3
Sehat
1
20
36
52
11.500.000
5
Sehat
3
30
Universitas Sumatera Utara
74
No
Usia
(Tahun)
Pendapatan
(Rp/Bulan)
Jumlah
Anggota
Keluarga
(Jiwa)
37
51
10.500.000
3
Diabetes
5
Konsumsi
Beras
Rumah
Tangga
(kg/bulan)
15
38
50
12.000.000
4
Sehat
5
17
39
50
11.000.000
4
Diabetes
3
10
40
52
12.000.000
4
Sehat
3
20
41
40
7.400.000
3
Sehat
3
10
42
56
6.400.000
4
Sehat
3
30
43
65
6.300.000
4
Sehat
3
30
44
34
6.500.000
4
Sehat
5
20
45
30
6.600.000
5
Sehat
3
20
46
55
7.800.000
6
Diabetes
3
30
47
42
6.080.000
4
Sehat
3
20
48
38
9.100.000
4
Sehat
3
15
49
67
7.800.000
4
Diabetes
2
30
50
57
6.800.000
4
Sehat
2
22
51
30
6.250.000
5
Sehat
3
20
52
48
6.500.000
6
Sehat
3
30
53
36
6.100.000
4
Sehat
2
30
54
33
6.800.000
4
Sehat
3
20
55
59
6.020.000
5
Sehat
1
40
56
40
6.155.000
3
Sehat
3
10
57
54
9.500.000
2
Diabetes
5
10
58
31
7.800.000
3
Sehat
3
12
59
27
6.100.000
3
Sehat
3
10
60
50
6.300.000
8
Sehat
2
50
61
40
2.600.000
4
Sehat
3
20
62
70
3.100.000
4
Sehat
1
35
63
50
3.500.000
5
Kolesterol
3
20
64
53
4.000.000
4
Sehat
3
15
65
63
2.550.000
4
Sehat
2
30
66
26
4.300.000
4
Sehat
3
15
67
42
4.400.000
4
Sehat
3
35
68
42
3.500.000
4
Sehat
3
15
69
27
2.550.000
4
Sehat
3
27
70
37
4.500.000
4
Sehat
3
15
71
46
2.600.000
5
Sehat
3
30
72
48
3.500.000
2
Sehat
3
20
73
49
4.500.000
3
Sehat
3
20
74
30
2.580.000
3
Sehat
3
30
Kondisi
Kesehatan
Pendidikan
75
35
3.200.000
1
Sehat
5
5
76
45
3.500.000
4
Diabetes
5
30
Universitas Sumatera Utara
75
No
Usia
(Tahun)
Pendapatan
(Rp/Bulan)
Jumlah
Anggota
Keluarga
(Jiwa)
77
38
2.520.000
3
Sehat
3
Konsumsi
Beras
Rumah
Tangga
(kg/bulan)
15
78
27
2.550.000
3
Sehat
4
10
79
40
3.500.000
4
Sehat
3
30
80
26
2.680.000
2
Sehat
3
10
81
35
2.000.000
2
Sehat
2
10
82
39
1.800.000
4
Sehat
3
30
83
35
1.500.000
4
Sehat
3
10
84
33
1.500.000
5
Sehat
2
30
85
41
2.000.000
6
2
45
86
40
1.000.000
4
3
30
87
45
1.500.000
3
Kolesterol
Penyakit
Lain
Sehat
3
10
88
41
1.500.000
2
Kolesterol
3
10
89
69
1.000.000
3
Sehat
3
20
90
36
1.000.000
4
Sehat
2
20
91
34
1.800.000
3
Sehat
4
10
92
35
1.800.000
4
Sehat
3
20
93
35
1.875.000
3
Sehat
2
15
94
40
1.950.000
4
Sehat
3
20
95
40
1.800.000
3
Sehat
3
15
96
53
1.800.000
2
Sehat
2
10
97
65
1.600.000
2
Diabetes
1
10
98
31
1.500.000
3
Sehat
3
10
99
35
1.500.000
2
Sehat
2
10
100
43
1.500.000
4
Kolesterol
3
20
Kondisi
Kesehatan
Pendidikan
Keterangan:
Pendidikan
1 = SD
2 = SMP
3 = SMA
4 = Diploma
5 = S1
6 = S2
7 = S3
Universitas Sumatera Utara
76
Lampiran 2. Konsumsi Beras Konsumen Berdasarkan Atribut-atribut Beras
No
Jenis
Kepulenan
Aroma
Daya
Tahan
Harga
Bentuk
Ukuran
Kemasan
Lokasi
Pembelian
1
2
1
1
3
3
2
2
2
2
2
1
1
3
3
2
2
2
3
2
1
2
2
3
1
3
4
4
3
1
3
3
3
2
2
4
5
3
1
1
3
3
2
3
4
6
3
2
1
3
3
2
3
4
7
6
3
2
3
4
1
2
2
8
3
1
1
3
2
2
2
4
9
2
1
1
3
3
1
3
2
10
6
2
2
3
4
1
1
2
11
6
3
2
3
4
1
2
2
12
3
1
1
3
3
2
2
4
13
6
3
2
3
4
1
1
2
14
5
1
1
3
3
1
3
5
15
5
1
1
3
3
1
3
5
16
4
1
1
3
3
1
3
4
17
4
1
1
3
3
2
2
4
18
3
1
1
3
3
2
2
2
19
3
1
1
3
3
2
5
4
20
3
1
1
3
3
2
2
4
21
1
1
2
3
2
2
2
4
22
3
1
1
2
3
2
2
4
23
3
2
2
3
2
2
3
4
24
3
1
1
3
3
2
5
4
25
3
2
2
3
2
2
3
4
26
1
1
3
3
2
2
5
4
27
1
1
3
3
2
2
3
4
28
6
3
2
3
3
1
1
5
29
3
1
3
3
3
2
3
4
30
1
1
3
3
3
2
2
4
31
2
1
1
3
3
2
5
4
32
3
1
3
3
3
2
2
4
33
3
1
1
3
2
2
2
4
34
1
2
2
2
2
2
2
4
35
1
2
2
3
2
2
2
4
36
4
2
1
3
3
2
3
4
37
4
2
1
3
2
2
5
4
38
3
1
1
3
3
2
5
2
39
3
1
1
3
3
2
2
5
40
1
1
2
3
2
2
2
4
41
3
2
1
3
3
2
2
4
42
2
1
2
3
3
2
3
4
Universitas Sumatera Utara
77
No
Jenis
Kepulenan
Aroma
Daya
Tahan
Harga
Bentuk
Ukuran
Kemasan
Lokasi
Pembelian
43
4
1
1
2
3
2
2
4
44
1
2
2
2
2
2
2
2
45
1
2
2
3
2
2
2
4
46
1
2
2
2
2
2
3
4
47
3
1
1
3
3
2
5
4
48
3
2
1
2
2
2
2
1
49
1
1
1
3
2
2
3
4
50
3
2
2
3
3
2
2
4
51
1
2
2
2
2
2
5
3
52
1
2
2
2
3
2
5
3
53
3
1
1
3
3
2
2
4
54
1
2
2
3
2
2
2
4
55
1
2
2
3
3
2
5
4
56
1
2
2
3
2
2
2
4
57
2
1
1
3
2
1
3
5
58
2
1
1
3
3
1
2
5
59
1
2
2
3
3
2
2
4
60
7
2
2
2
1
2
5
5
61
3
2
2
3
2
2
5
4
62
3
2
2
3
2
2
2
4
63
1
2
2
3
3
2
2
4
64
2
1
1
3
3
2
1
2
65
3
2
2
3
3
2
3
4
66
1
2
2
2
2
2
2
4
67
1
2
2
2
3
2
3
4
68
1
1
2
3
2
2
2
4
69
3
1
1
2
2
2
3
4
70
7
2
2
2
1
2
5
5
71
1
2
2
2
2
2
5
3
72
2
1
1
2
3
2
2
4
73
1
1
2
3
3
2
1
4
74
1
2
2
2
2
2
2
4
75
1
2
2
3
3
2
1
2
76
1
1
2
3
3
2
3
4
77
1
2
2
2
3
2
1
4
78
1
2
1
3
3
2
2
4
79
1
2
2
2
2
2
3
4
80
1
2
2
3
2
2
2
4
81
3
2
2
2
3
2
5
4
82
3
2
2
2
3
2
5
4
83
1
2
2
2
2
2
2
4
84
1
2
2
3
3
2
5
3
85
1
1
2
3
3
2
2
4
Universitas Sumatera Utara
78
No
Jenis
Kepulenan
Aroma
Daya
Tahan
Harga
Bentuk
Ukuran
Kemasan
Lokasi
Pembelian
86
2
2
2
3
3
2
3
1
87
3
2
1
3
3
2
2
4
88
3
2
2
2
3
2
2
4
89
5
1
3
3
3
2
2
4
90
1
2
2
3
2
2
2
4
91
3
2
2
2
3
2
2
3
92
1
2
2
3
3
2
1
4
93
1
2
2
3
3
2
5
3
94
1
2
2
3
3
2
2
4
95
1
2
3
3
3
2
5
3
96
1
1
2
3
2
2
2
5
97
7
3
2
3
1
2
5
5
98
3
1
1
3
3
2
2
3
99
1
1
3
3
3
2
2
5
100
2
1
2
3
3
2
2
4
Keterangan:
Jenis Beras
Aroma
1 = IR 64
1 = Pandan Wangi
2 = Ramos
2 = Tidak Beraroma
3 = Kuku Balam
3 = Aroma Lainnya
4 = Kuku Balam Super
Daya Tahan
5 = AAA
1 = < 1 bulan
6 = Beras Merah
2 = 1 bulan
7 = Beras Lainnya
3 = > 1 bulan
Kepulenan
Harga
1 = Pulen
1 = Rp 0 – Rp 5.000
2 = Sedang
2 = > Rp 5.000 – Rp 10.000
3 = Tidak Pulen
3 = > Rp 10.000 – Rp 15.000
4 = > Rp 15.000
Universitas Sumatera Utara
79
Bentuk
Lokasi Pembelian
1 = Premium
1 = Pasar Tradisional
2 = Medium
2 = Supermarket
Ukuran Kemasan
3 = Warung
1 = Plastik 5 Kg
4 = Grosir
2 = Karung 10 kg
5 = Lainnya
3 = Karung 30 kg
4 = Karung 50 kg
5 = Ukuran Bebas
Universitas Sumatera Utara
80
Lampiran 3. Preferensi Konsumen Terhadap Atribut-atribut Beras
No
Jenis
Kepulenan
Aroma
Daya Tahan
Harga
Bentuk
Kemasan
Lokasi
1
5
5
5
5
3
5
5
5
2
5
5
5
6
4
5
3
4
3
1
2
2
2
1
3
2
3
4
5
5
5
5
5
5
4
5
5
5
5
5
6
5
5
3
4
6
5
5
5
5
6
5
3
4
7
5
4
4
5
4
5
5
4
8
5
5
5
5
4
5
5
5
9
5
5
5
5
3
5
5
5
10
5
4
4
6
5
5
5
5
11
5
5
5
5
4
5
3
3
12
5
5
5
5
5
5
4
4
13
4
4
4
6
4
5
3
3
14
5
5
5
6
5
5
3
4
15
5
5
5
6
5
5
3
4
16
5
5
5
6
5
5
2
4
17
5
5
5
6
5
5
2
4
18
5
5
5
6
5
5
3
4
19
5
5
5
6
5
5
3
4
20
5
5
5
6
5
5
3
4
21
5
5
5
5
4
4
4
4
22
5
5
5
5
5
5
5
5
23
5
5
5
5
4
5
5
5
24
5
5
5
5
3
4
4
4
25
5
5
5
5
4
5
5
5
26
5
5
4
6
5
5
3
3
27
5
5
4
6
5
5
3
3
28
5
4
4
6
5
4
3
3
29
5
5
5
5
5
5
4
5
30
5
5
4
6
5
5
3
3
31
5
5
5
5
5
5
5
5
32
5
5
5
5
5
5
4
5
33
5
5
5
5
5
5
5
5
34
5
5
5
5
5
5
5
5
35
5
5
5
5
6
4
4
4
36
5
5
5
5
6
5
3
5
37
5
5
5
5
6
5
5
4
38
5
5
5
5
4
4
4
4
39
5
5
5
6
5
5
3
5
40
5
5
5
5
3
4
4
4
41
4
5
5
5
5
4
5
4
42
5
5
3
5
5
2
2
2
Universitas Sumatera Utara
81
No
43
Jenis
4
Kepulenan
Aroma
Daya Tahan
Harga
Bentuk
Kemasan
Lokasi
6
6
6
6
5
5
4
44
6
6
6
6
6
6
4
4
45
5
5
5
6
6
5
2
5
46
5
5
5
5
5
5
5
5
47
5
5
5
5
4
5
4
5
48
1
2
2
2
1
3
2
3
49
3
5
5
5
5
5
2
2
50
6
4
5
5
5
4
3
4
51
5
5
5
5
5
5
4
5
52
5
5
5
5
6
4
4
4
53
5
5
5
5
6
4
4
4
54
4
5
5
5
5
4
4
4
55
5
5
5
5
6
4
4
4
56
5
5
5
5
4
5
3
5
57
6
6
6
6
6
6
6
6
58
6
6
6
6
6
6
6
6
59
5
5
4
5
5
5
3
5
60
5
4
4
5
6
4
4
4
61
5
5
5
5
5
4
4
5
62
5
3
3
5
3
3
5
3
63
5
3
4
3
5
5
5
5
64
5
5
5
5
5
5
5
2
65
5
4
4
5
5
5
5
5
66
5
5
5
6
6
5
2
5
67
4
5
5
5
5
5
4
5
68
4
5
5
5
4
5
4
5
69
6
6
6
6
6
5
5
5
70
5
5
5
5
5
4
4
4
71
5
5
4
5
5
4
4
4
72
5
5
5
6
4
5
1
3
73
4
5
4
4
5
4
4
4
74
5
5
5
5
5
5
4
5
75
6
5
4
5
6
4
4
4
76
5
6
5
5
6
5
4
4
77
5
5
5
5
5
5
5
5
78
4
5
5
5
5
4
5
4
79
5
6
5
5
6
5
4
4
80
5
5
5
5
5
5
4
5
81
5
6
6
6
6
6
3
6
82
5
6
6
6
6
6
3
6
83
5
5
5
5
5
5
5
5
84
5
5
5
5
5
5
5
5
85
4
5
5
5
5
5
4
3
Universitas Sumatera Utara
82
No
Jenis
86
Kepulenan
Aroma
Daya Tahan
Harga
Bentuk
Kemasan
Lokasi
5
5
5
5
5
5
5
5
87
5
5
5
5
5
3
3
5
88
5
5
5
5
5
5
5
5
89
5
5
5
5
5
5
4
5
90
5
5
5
5
5
5
5
4
91
5
5
5
5
5
5
5
4
92
5
5
5
5
6
4
4
4
93
5
5
5
5
6
5
4
5
94
5
5
5
6
6
5
4
4
95
5
5
5
6
6
5
4
4
96
4
5
5
5
5
5
4
5
97
6
4
4
5
6
5
4
4
98
6
5
5
5
6
4
4
4
99
5
5
5
6
6
4
4
4
100
5
5
4
5
5
4
4
5
Keterangan:
1 = Sangat Tidak Penting
2 = Tidak Penting
3 = Agak Tidak Penting
4 = Agak Penting
5 = Penting
6 = Sangat Penting
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Lampiran 4.Hasil Analisis Pengaruh Karakteristik Konsumen terhadap
Jumlah Konsumsi Beras
Variables Entered/Removed
Model
Variables Entered
Variables Removed
1
Pendidikan, Usia (Tahun),
JAK (Jiwa), Kesehatan,
Pendapatan (Rp/bulan)a
a. All requested variables entered.
Method
. Enter
Model Summaryb
Model
R
Adjusted R
Square
R Square
Std. Error of the
Estimate
Durbin-Watson
a
1
.768
.589
.568
6.20083
1.990
a. Predictors: (Constant), Pendidikan, Usia (Tahun), JAK (Jiwa), Kesehatan, Pendapatan
(Rp/bulan)
b. Dependent Variable: Jumlah Konsumsi Beras (kg/bulan)
ANOVAb
Model
1
Sum of Squares
df
Mean Square
Regression
5188.633
5
1037.727
Residual
3614.327
94
38.450
F
Sig.
26.989
.000a
Total
8802.960
99
a. Predictors: (Constant), Pendidikan, Usia (Tahun), JAK (Jiwa), Kesehatan, Pendapatan
(Rp/bulan)
b. Dependent Variable: Jumlah Konsumsi Beras (kg/bulan)
Coefficientsa
Unstandardized
Coefficients
Model
1
B
(Constant)
Standardized
Coefficients
Std. Error
-8.010
5.259
.195
.072
Pendapatan
(Rp/bulan)
-1.534E-7
JAK (Jiwa)
Kesehatan
Usia (Tahun)
Beta
t
Sig.
-1.523
.131
.225
2.716
.008
.000
-.164
-1.600
.113
5.422
.549
.721
9.882
.000
1.726
1.776
.074
.972
.334
-.062
-.675
.501
Pendidikan
-.516
.765
a. Dependent Variable: Jumlah Konsumsi Beras (kg/bulan)
Universitas Sumatera Utara
84
Residuals Statisticsa
Minimum Maximum
Mean
Std. Deviation
Predicted Value
2.8776
44.8236 20.4800
Std. Predicted Value
-2.431
3.363
.000
Standard Error of
.713
3.114
1.426
Predicted Value
Adjusted Predicted Value
2.6287
45.7712 20.4207
Residual
-10.90720 16.12404
.00000
Std. Residual
-1.759
2.600
.000
Stud. Residual
-1.798
2.645
.005
Deleted Residual
-11.42413 17.52817
.05932
Stud. Deleted Residual
-1.820
2.735
.007
Mahal. Distance
.320
23.974
4.950
Cook's Distance
.000
.310
.013
Centered Leverage Value
.003
.242
.050
a. Dependent Variable: Jumlah Konsumsi Beras (kg/bulan)
N
7.23951
1.000
.525
100
100
100
7.32190
6.04221
.974
1.008
6.48531
1.018
4.644
.034
.047
100
100
100
100
100
100
100
100
100
Uji Normalitas
One-Sample Kolmogorov-Smirnov Test
Unstandardized
Residual
N
Normal Parametersa,,b
Most Extreme Differences
Kolmogorov-Smirnov Z
Asymp. Sig. (2-tailed)
a. Test distribution is Normal.
b. Calculated from data.
Mean
Std. Deviation
Absolute
Positive
Negative
100
.0000000
6.04221406
.092
.092
-.056
.922
.364
Universitas Sumatera Utara
85
Uji Heterokedastisitas
ANOVAb
Model
1
Sum of Squares
Regression
Residual
df
Mean Square
4722.773
5
944.555
215683.474
94
2294.505
F
Sig.
.412
.840a
Total
220406.247
99
a. Predictors: (Constant), Pendidikan, Usia (Tahun), JAK (Jiwa), Kesehatan, Pendapatan
(Rp/bulan)
b. Dependent Variable: RES2
Universitas Sumatera Utara
86
Uji Multikolinearitas
Coefficientsa
Unstandardized
Coefficients
Model
1
B
(Constant)
Std.
Error
Standardized
Coefficients
Beta
Collinearity
Statistics
t
Sig. Tolerance VIF
-8.010
5.259
-1.523
.131
.195
.072
.225 2.716
.008
.635 1.575
Pendapatan
(Rp/bulan)
-1.534E7
.000
-.164 -1.600
.113
.416 2.403
JAK (Jiwa)
5.422
.549
.721 9.882
.000
.821 1.218
Kesehatan
1.726
1.776
.074
.972
.334
.762 1.313
Pendidikan
-.516
.765
-.062 -.675
a. Dependent Variable: Jumlah Konsumsi Beras (kg/bulan)
.501
.524 1.909
Usia (Tahun)
Uji Autokorelasi
Model Summaryb
Model
R
R Square
Adjusted R
Square
Std. Error of the
Estimate
Durbin-Watson
a
1
.768
.589
.568
6.20083
1.990
a. Predictors: (Constant), Pendidikan, Usia (Tahun), JAK (Jiwa), Kesehatan, Pendapatan
(Rp/bulan)
b. Dependent Variable: Jumlah Konsumsi Beras (kg/bulan)
Universitas Sumatera Utara
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Lampiran 5. Hasil Analisis Hubungan Preferensi Konsumen pada Atributatribut Beras dengan Jumlah Konsumsi Beras
Jenis Beras
Case Processing Summary
Jenis Beras * Jumlah Konsumsi (kg/bulan)
Jenis
Beras
Total
Cases
Valid
Missing
Total
N Percent N Percent N Percent
100 100.0% 0
.0% 100 100.0%
Jenis Beras * Jumlah Konsumsi (kg/bulan) Crosstabulation
Jumlah Konsumsi (kg/bulan)
1-10 11-20 21-30 31-40 41-50
kg
kg
kg
kg
kg
Total
IR 64
Count
8
19
10
2
1
40
% within Jenis 20.0% 47.5% 25.0% 5.0% 2.5% 100.0%
Beras
Ramos
Count
2
6
3
1
0
12
% within Jenis 16.7% 50.0% 25.0% 8.3%
.0% 100.0%
Beras
Kuku Balam Count
9
11
12
0
0
32
% within Jenis 28.1% 34.4% 37.5%
.0%
.0% 100.0%
Beras
Kuku Balam Count
1
1
3
0
0
5
Super
% within Jenis 20.0% 20.0% 60.0%
.0%
.0% 100.0%
Beras
AAA
Count
0
1
2
0
0
3
% within Jenis
.0% 33.3% 66.7%
.0%
.0% 100.0%
Beras
Beras Merah Count
3
1
0
0
1
5
% within Jenis 60.0% 20.0%
.0%
.0% 20.0% 100.0%
Beras
Beras
Count
1
1
0
0
1
3
Lainnya
% within Jenis 33.3% 33.3%
.0%
.0% 33.3% 100.0%
Beras
Count
24
40
30
3
3
100
% within Jenis 24.0% 40.0% 30.0% 3.0% 3.0% 100.0%
Beras
Universitas Sumatera Utara
88
Chi-Square Tests
Asymp. Sig. (2Value
Df
sided)
a
Pearson Chi-Square
31.507
24
.140
Likelihood Ratio
26.941
24
.307
Linear-by-Linear Association
.083
1
.773
N of Valid Cases
100
a. 29 cells (82.9%) have expected count less than 5. The minimum expected count is .09.
Symmetric Measures
Nominal by Nominal
N of Valid Cases
Contingency Coefficient
Value
.489
100
Approx. Sig.
.140
Kepulenan
Kepulenan * Jumlah
Konsumsi (kg/bulan)
Case Processing Summary
Cases
Valid
Missing
N
Percent
N
Percent
100 100.0%
0
.0%
Total
N
Percent
100 100.0%
Kepulenan * Jumlah Konsumsi (kg/bulan) Crosstabulation
Jumlah Konsumsi (kg/bulan)
11-20 21-30 31-40 41-50
1-10 kg kg
kg
kg
kg
Kepulenan Pulen
Count
9
22
14
2
0
% within
19.1% 46.8% 29.8% 4.3%
.0%
Kepulenan
Sedang Count
11
18
16
1
2
% within
22.9% 37.5% 33.3% 2.1% 4.2%
Kepulenan
Tidak
Count
4
0
0
0
1
Pulen
% within
80.0%
.0%
.0%
.0% 20.0%
Kepulenan
Total
Count
24
40
30
3
3
% within
24.0% 40.0% 30.0% 3.0% 3.0%
Kepulenan
Total
47
100.0%
48
100.0%
5
100.0%
100
100.0%
Universitas Sumatera Utara
89
Chi-Square Tests
Asymp. Sig. (2Value
Df
sided)
a
Pearson Chi-Square
18.292
8
.019
Likelihood Ratio
18.093
8
.021
Linear-by-Linear Association
.045
1
.831
N of Valid Cases
100
a. 9 cells (60.0%) have expected count less than 5. The minimum expected count is .15.
Symmetric Measures
Nominal by Nominal
N of Valid Cases
Contingency Coefficient
Value
.393
100
Approx. Sig.
.019
Aroma Beras
Case Processing Summary
Aroma Beras * Jumlah
Konsumsi (kg/bulan)
Aroma
Beras
Total
Valid
N
Percent
100 100.0%
Cases
Missing
N
Percent
0
.0%
Total
N
Percent
100 100.0%
Aroma Beras * Jumlah Konsumsi (kg/bulan) Crosstabulation
Jumlah Konsumsi (kg/bulan)
1-10 11-20 21-30 31-40 41-50
kg
kg
kg
kg
kg
Total
Pandan
Count
10
14
11
1
0
36
Wangi
% within
27.8% 38.9% 30.6% 2.8%
.0% 100.0%
Aroma Beras
Tidak
Count
13
20
17
2
3
55
Beraroma % within
23.6% 36.4% 30.9% 3.6% 5.5% 100.0%
Aroma Beras
Aroma
Count
1
6
2
0
0
9
Lainnya
% within
11.1% 66.7% 22.2%
.0%
.0% 100.0%
Aroma Beras
Count
24
40
30
3
3
100
% within
24.0% 40.0% 30.0% 3.0% 3.0% 100.0%
Aroma Beras
Universitas Sumatera Utara
90
Chi-Square Tests
Asymp. Sig. (2Value
Df
sided)
a
Pearson Chi-Square
5.638
8
.688
Likelihood Ratio
6.936
8
.544
Linear-by-Linear Association
.399
1
.528
N of Valid Cases
100
a. 9 cells (60.0%) have expected count less than 5. The minimum expected count is .27.
Symmetric Measures
Nominal by Nominal
N of Valid Cases
Contingency Coefficient
Value
.231
100
Approx. Sig.
.688
Daya Tahan
Daya Tahan * Jumlah
Konsumsi (kg/bulan)
Daya
Tahan
Total
Case Processing Summary
Cases
Valid
Missing
N
Percent
N
Percent
100 100.0%
0
.0%
Total
N
Percent
100 100.0%
Daya Tahan * Jumlah Konsumsi (kg/bulan) Crosstabulation
Jumlah Konsumsi (kg/bulan)
11-20 21-30 31-40 41-50
1-10 kg kg
kg
kg
kg
1 bulan Count
6
7
10
0
1
% within Daya
25.0% 29.2% 41.7%
.0% 4.2%
Tahan
>1
Count
18
33
20
3
2
bulan % within Daya
23.7% 43.4% 26.3% 3.9% 2.6%
Tahan
Count
24
40
30
3
3
% within Daya
24.0% 40.0% 30.0% 3.0% 3.0%
Tahan
Total
24
100.0%
76
100.0%
100
100.0%
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91
Chi-Square Tests
Asymp. Sig. (2Value
Df
sided)
a
Pearson Chi-Square
3.463
4
.484
Likelihood Ratio
4.116
4
.391
Linear-by-Linear Association
.235
1
.628
N of Valid Cases
100
a. 4 cells (40.0%) have expected count less than 5. The minimum expected count is .72.
Symmetric Measures
Nominal by Nominal
N of Valid Cases
Contingency Coefficient
Value
.183
100
Approx. Sig.
.484
Harga
Harga * Jumlah
Konsumsi (kg/bulan)
Case Processing Summary
Cases
Valid
Missing
N
Percent
N
Percent
100 100.0%
0
.0%
Total
N
Percent
100 100.0%
Harga * Jumlah Konsumsi (kg/bulan) Crosstabulation
Jumlah Konsumsi (kg/bulan)
11-20 21-30 31-40 41-50
1-10 kg kg
kg
kg
kg
Harga Rp 5.000 - Rp Count
6
15
11
0
0
10.000
% within
18.8% 46.9% 34.4%
.0%
.0%
Harga
> Rp 10.000 - Rp Count
14
23
19
3
2
15.000
% within
23.0% 37.7% 31.1% 4.9% 3.3%
Harga
> Rp 15.000
Count
3
1
0
0
0
% within
75.0% 25.0%
.0%
.0%
.0%
Harga
Total
Count
24
40
30
3
3
Total
3
100.0%
32
100.0%
61
100.0%
4
100.0%
100
Universitas Sumatera Utara
92
Harga * Jumlah Konsumsi (kg/bulan) Crosstabulation
Jumlah Konsumsi (kg/bulan)
11-20 21-30 31-40 41-50
1-10 kg kg
kg
kg
kg
Harga Rp 5.000 - Rp Count
6
15
11
0
0
10.000
% within
18.8% 46.9% 34.4%
.0%
.0%
Harga
> Rp 10.000 - Rp Count
14
23
19
3
2
15.000
% within
23.0% 37.7% 31.1% 4.9% 3.3%
Harga
> Rp 15.000
Count
3
1
0
0
0
% within
75.0% 25.0%
.0%
.0%
.0%
Harga
Total
Count
24
40
30
3
3
% within
24.0% 40.0% 30.0% 3.0% 3.0%
Harga
Total
3
100.0%
32
100.0%
61
100.0%
4
100.0%
100
100.0%
Chi-Square Tests
Asymp. Sig. (2Value
Df
sided)
a
Pearson Chi-Square
20.102
12
.065
Likelihood Ratio
16.573
12
.166
Linear-by-Linear Association
.724
1
.395
N of Valid Cases
100
a. 14 cells (70.0%) have expected count less than 5. The minimum expected count is .09.
Symmetric Measures
Nominal by Nominal
N of Valid Cases
Contingency Coefficient
Value
.409
100
Approx. Sig.
.065
Bentuk Beras
Bentuk Beras * Jumlah
Konsumsi (kg/bulan)
Case Processing Summary
Cases
Valid
Missing
N
Percent
N
Percent
100 100.0%
0
.0%
Total
N
Percent
100 100.0%
Universitas Sumatera Utara
93
Bentuk
Beras
Total
Bentuk Beras * Jumlah Konsumsi (kg/bulan) Crosstabulation
Jumlah Konsumsi (kg/bulan)
11-20 21-30 31-40 41-50
1-10 kg kg
kg
kg
kg
Total
Premium Count
4
2
4
1
1
12
% within Bentuk 33.3% 16.7% 33.3% 8.3% 8.3% 100.0%
Beras
Medium Count
20
38
26
2
2
88
% within Bentuk 22.7% 43.2% 29.5% 2.3% 2.3% 100.0%
Beras
Count
24
40
30
3
3
100
% within Bentuk 24.0% 40.0% 30.0% 3.0% 3.0% 100.0%
Beras
Chi-Square Tests
Asymp. Sig. (2sided)
.289
.322
.420
Value
Df
a
Pearson Chi-Square
4.987
4
Likelihood Ratio
4.678
4
Linear-by-Linear Association
.651
1
N of Valid Cases
100
a. 7 cells (70.0%) have expected count less than 5. The minimum expected count is .36.
Symmetric Measures
Nominal by Nominal
N of Valid Cases
Contingency Coefficient
Value
.218
100
Approx. Sig.
.289
Ukuran Kemasan
Ukuran Kemasan *
Jumlah Konsumsi
(kg/bulan)
Case Processing Summary
Cases
Valid
Missing
N
Percent
N
Percent
100 100.0%
0
.0%
Total
N
Percent
100 100.0%
Universitas Sumatera Utara
94
Ukuran Kemasan * Jumlah Konsumsi (kg/bulan) Crosstabulation
Jumlah Konsumsi (kg/bulan)
1-10 11-20 21-30 31-40 41-50
kg
kg
kg
kg
kg
Total
Ukuran
Plastik 5 Count
1
5
0
0
2
8
Kemasan
Kg
% within Ukuran 12.5% 62.5%
.0%
.0% 25.0% 100.0%
Kemasan
Karung 10 Count
20
23
6
1
0
50
Kg
% within Ukuran 40.0% 46.0% 12.0% 2.0%
.0% 100.0%
Kemasan
Karung 30 Count
1
0
20
1
0
22
Kg
% within Ukuran 4.5%
.0% 90.9% 4.5%
.0% 100.0%
Kemasan
Ukuran
Count
2
12
4
1
1
20
Bebas
% within Ukuran 10.0% 60.0% 20.0% 5.0% 5.0% 100.0%
Kemasan
Total
Count
24
40
30
3
3
100
% within Ukuran 24.0% 40.0% 30.0% 3.0% 3.0% 100.0%
Kemasan
Chi-Square Tests
Asymp. Sig. (2sided)
.000
.000
.069
Value
Df
a
Pearson Chi-Square
74.994
12
Likelihood Ratio
73.573
12
Linear-by-Linear Association
3.315
1
N of Valid Cases
100
a. 12 cells (60.0%) have expected count less than 5. The minimum expected count is .24.
Symmetric Measures
Nominal by Nominal
N of Valid Cases
Contingency Coefficient
Value
.655
100
Approx. Sig.
.000
Lokasi Pembelian
Lokasi Pembelian *
Jumlah Konsumsi
(kg/bulan)
Case Processing Summary
Cases
Valid
Missing
N
Percent
N
Percent
100 100.0%
0
.0%
Total
N
Percent
100 100.0%
Universitas Sumatera Utara
95
Lokasi Pembelian * Jumlah Konsumsi (kg/bulan) Crosstabulation
Jumlah Konsumsi (kg/bulan)
1-10 11-20 21-30 31-40 41-50
kg
kg
kg
kg
kg
Total
Lokasi
Pasar
Count
0
1
1
0
0
2
Pembelian Tradisional % within Lokasi
.0% 50.0% 50.0% .0% .0% 100.0%
Pembelian
Supermarket Count
4
6
0
1
1
12
% within Lokasi 33.3% 50.0% .0% 8.3% 8.3% 100.0%
Pembelian
Warung
Count
2
3
3
0
0
8
% within Lokasi 25.0% 37.5% 37.5% .0% .0% 100.0%
Pembelian
Grosir
Count
13
28
24
2
0
67
% within Lokasi 19.4% 41.8% 35.8% 3.0% .0% 100.0%
Pembelian
Lainnya
Count
5
2
2
0
2
11
% within Lokasi 45.5% 18.2% 18.2% .0% 18.2% 100.0%
Pembelian
Total
Count
24
40
30
3
3
100
% within Lokasi 24.0% 40.0% 30.0% 3.0% 3.0% 100.0%
Pembelian
Chi-Square Tests
Asymp. Sig. (2Value
Df
sided)
a
Pearson Chi-Square
24.296
16
.083
Likelihood Ratio
25.829
16
.056
Linear-by-Linear Association
.103
1
.749
N of Valid Cases
100
a. 22 cells (88.0%) have expected count less than 5. The minimum expected count is .06.
Symmetric Measures
Nominal by Nominal
N of Valid Cases
Contingency Coefficient
Value
.442
100
Approx. Sig.
.083
Universitas Sumatera Utara
LAMPIRAN
Lampiran 1. Karakteristik Konsumen Beras di Kecamatan Medan Deli
No
Usia
(Tahun)
Pendapatan
(Rp/Bulan)
Jumlah
Anggota
Keluarga
(Jiwa)
1
63
50.000.000
4
Diabetes
7
Konsumsi
Beras
Rumah
Tangga
(kg/bulan)
20
2
37
35.000.000
3
6
10
3
62
51.000.000
4
6
30
4
42
17.000.000
4
Sehat
Penyakit
Lain
Sehat
3
20
5
58
22.000.000
5
Diabetes
3
30
6
52
16.000.000
6
Diabetes
1
30
Kondisi
Kesehatan
Pendidikan
7
61
19.000.000
2
Diabetes
5
10
8
55
19.800.000
6
Sehat
3
35
9
58
45.000.000
9
Kolesterol
5
40
10
58
15.700.000
4
Diabetes
3
15
11
56
18.000.000
3
Diabetes
5
10
12
38
18.000.000
3
Sehat
5
10
13
67
43.500.000
4
Diabetes
5
10
14
41
15.500.000
5
Sehat
5
30
15
58
20.200.000
4
Sehat
3
30
16
40
21.800.000
5
Sehat
5
30
17
52
20.000.000
4
Sehat
3
10
18
50
21.000.000
4
Sehat
5
20
19
48
17.000.000
4
Sehat
5
15
20
48
19.000.000
5
Sehat
3
20
21
53
13.000.000
4
Diabetes
3
20
22
40
12.000.000
4
Sehat
3
10
23
47
11.000.000
4
Diabetes
2
30
24
45
11.000.000
3
Sehat
3
15
25
47
11.000.000
4
Diabetes
3
30
26
40
10.200.000
4
Diabetes
3
15
27
60
10.200.000
7
Kolesterol
3
30
28
64
13.000.000
2
Diabetes
3
5
29
56
12.200.000
6
Diabetes
3
30
30
40
13.500.000
5
Sehat
3
20
31
45
10.800.000
4
Sehat
3
15
32
40
10.120.000
4
Sehat
3
20
33
52
15.000.000
5
Sehat
3
20
34
42
10.500.000
4
Sehat
3
10
35
44
10.500.000
3
Sehat
1
20
36
52
11.500.000
5
Sehat
3
30
Universitas Sumatera Utara
74
No
Usia
(Tahun)
Pendapatan
(Rp/Bulan)
Jumlah
Anggota
Keluarga
(Jiwa)
37
51
10.500.000
3
Diabetes
5
Konsumsi
Beras
Rumah
Tangga
(kg/bulan)
15
38
50
12.000.000
4
Sehat
5
17
39
50
11.000.000
4
Diabetes
3
10
40
52
12.000.000
4
Sehat
3
20
41
40
7.400.000
3
Sehat
3
10
42
56
6.400.000
4
Sehat
3
30
43
65
6.300.000
4
Sehat
3
30
44
34
6.500.000
4
Sehat
5
20
45
30
6.600.000
5
Sehat
3
20
46
55
7.800.000
6
Diabetes
3
30
47
42
6.080.000
4
Sehat
3
20
48
38
9.100.000
4
Sehat
3
15
49
67
7.800.000
4
Diabetes
2
30
50
57
6.800.000
4
Sehat
2
22
51
30
6.250.000
5
Sehat
3
20
52
48
6.500.000
6
Sehat
3
30
53
36
6.100.000
4
Sehat
2
30
54
33
6.800.000
4
Sehat
3
20
55
59
6.020.000
5
Sehat
1
40
56
40
6.155.000
3
Sehat
3
10
57
54
9.500.000
2
Diabetes
5
10
58
31
7.800.000
3
Sehat
3
12
59
27
6.100.000
3
Sehat
3
10
60
50
6.300.000
8
Sehat
2
50
61
40
2.600.000
4
Sehat
3
20
62
70
3.100.000
4
Sehat
1
35
63
50
3.500.000
5
Kolesterol
3
20
64
53
4.000.000
4
Sehat
3
15
65
63
2.550.000
4
Sehat
2
30
66
26
4.300.000
4
Sehat
3
15
67
42
4.400.000
4
Sehat
3
35
68
42
3.500.000
4
Sehat
3
15
69
27
2.550.000
4
Sehat
3
27
70
37
4.500.000
4
Sehat
3
15
71
46
2.600.000
5
Sehat
3
30
72
48
3.500.000
2
Sehat
3
20
73
49
4.500.000
3
Sehat
3
20
74
30
2.580.000
3
Sehat
3
30
Kondisi
Kesehatan
Pendidikan
75
35
3.200.000
1
Sehat
5
5
76
45
3.500.000
4
Diabetes
5
30
Universitas Sumatera Utara
75
No
Usia
(Tahun)
Pendapatan
(Rp/Bulan)
Jumlah
Anggota
Keluarga
(Jiwa)
77
38
2.520.000
3
Sehat
3
Konsumsi
Beras
Rumah
Tangga
(kg/bulan)
15
78
27
2.550.000
3
Sehat
4
10
79
40
3.500.000
4
Sehat
3
30
80
26
2.680.000
2
Sehat
3
10
81
35
2.000.000
2
Sehat
2
10
82
39
1.800.000
4
Sehat
3
30
83
35
1.500.000
4
Sehat
3
10
84
33
1.500.000
5
Sehat
2
30
85
41
2.000.000
6
2
45
86
40
1.000.000
4
3
30
87
45
1.500.000
3
Kolesterol
Penyakit
Lain
Sehat
3
10
88
41
1.500.000
2
Kolesterol
3
10
89
69
1.000.000
3
Sehat
3
20
90
36
1.000.000
4
Sehat
2
20
91
34
1.800.000
3
Sehat
4
10
92
35
1.800.000
4
Sehat
3
20
93
35
1.875.000
3
Sehat
2
15
94
40
1.950.000
4
Sehat
3
20
95
40
1.800.000
3
Sehat
3
15
96
53
1.800.000
2
Sehat
2
10
97
65
1.600.000
2
Diabetes
1
10
98
31
1.500.000
3
Sehat
3
10
99
35
1.500.000
2
Sehat
2
10
100
43
1.500.000
4
Kolesterol
3
20
Kondisi
Kesehatan
Pendidikan
Keterangan:
Pendidikan
1 = SD
2 = SMP
3 = SMA
4 = Diploma
5 = S1
6 = S2
7 = S3
Universitas Sumatera Utara
76
Lampiran 2. Konsumsi Beras Konsumen Berdasarkan Atribut-atribut Beras
No
Jenis
Kepulenan
Aroma
Daya
Tahan
Harga
Bentuk
Ukuran
Kemasan
Lokasi
Pembelian
1
2
1
1
3
3
2
2
2
2
2
1
1
3
3
2
2
2
3
2
1
2
2
3
1
3
4
4
3
1
3
3
3
2
2
4
5
3
1
1
3
3
2
3
4
6
3
2
1
3
3
2
3
4
7
6
3
2
3
4
1
2
2
8
3
1
1
3
2
2
2
4
9
2
1
1
3
3
1
3
2
10
6
2
2
3
4
1
1
2
11
6
3
2
3
4
1
2
2
12
3
1
1
3
3
2
2
4
13
6
3
2
3
4
1
1
2
14
5
1
1
3
3
1
3
5
15
5
1
1
3
3
1
3
5
16
4
1
1
3
3
1
3
4
17
4
1
1
3
3
2
2
4
18
3
1
1
3
3
2
2
2
19
3
1
1
3
3
2
5
4
20
3
1
1
3
3
2
2
4
21
1
1
2
3
2
2
2
4
22
3
1
1
2
3
2
2
4
23
3
2
2
3
2
2
3
4
24
3
1
1
3
3
2
5
4
25
3
2
2
3
2
2
3
4
26
1
1
3
3
2
2
5
4
27
1
1
3
3
2
2
3
4
28
6
3
2
3
3
1
1
5
29
3
1
3
3
3
2
3
4
30
1
1
3
3
3
2
2
4
31
2
1
1
3
3
2
5
4
32
3
1
3
3
3
2
2
4
33
3
1
1
3
2
2
2
4
34
1
2
2
2
2
2
2
4
35
1
2
2
3
2
2
2
4
36
4
2
1
3
3
2
3
4
37
4
2
1
3
2
2
5
4
38
3
1
1
3
3
2
5
2
39
3
1
1
3
3
2
2
5
40
1
1
2
3
2
2
2
4
41
3
2
1
3
3
2
2
4
42
2
1
2
3
3
2
3
4
Universitas Sumatera Utara
77
No
Jenis
Kepulenan
Aroma
Daya
Tahan
Harga
Bentuk
Ukuran
Kemasan
Lokasi
Pembelian
43
4
1
1
2
3
2
2
4
44
1
2
2
2
2
2
2
2
45
1
2
2
3
2
2
2
4
46
1
2
2
2
2
2
3
4
47
3
1
1
3
3
2
5
4
48
3
2
1
2
2
2
2
1
49
1
1
1
3
2
2
3
4
50
3
2
2
3
3
2
2
4
51
1
2
2
2
2
2
5
3
52
1
2
2
2
3
2
5
3
53
3
1
1
3
3
2
2
4
54
1
2
2
3
2
2
2
4
55
1
2
2
3
3
2
5
4
56
1
2
2
3
2
2
2
4
57
2
1
1
3
2
1
3
5
58
2
1
1
3
3
1
2
5
59
1
2
2
3
3
2
2
4
60
7
2
2
2
1
2
5
5
61
3
2
2
3
2
2
5
4
62
3
2
2
3
2
2
2
4
63
1
2
2
3
3
2
2
4
64
2
1
1
3
3
2
1
2
65
3
2
2
3
3
2
3
4
66
1
2
2
2
2
2
2
4
67
1
2
2
2
3
2
3
4
68
1
1
2
3
2
2
2
4
69
3
1
1
2
2
2
3
4
70
7
2
2
2
1
2
5
5
71
1
2
2
2
2
2
5
3
72
2
1
1
2
3
2
2
4
73
1
1
2
3
3
2
1
4
74
1
2
2
2
2
2
2
4
75
1
2
2
3
3
2
1
2
76
1
1
2
3
3
2
3
4
77
1
2
2
2
3
2
1
4
78
1
2
1
3
3
2
2
4
79
1
2
2
2
2
2
3
4
80
1
2
2
3
2
2
2
4
81
3
2
2
2
3
2
5
4
82
3
2
2
2
3
2
5
4
83
1
2
2
2
2
2
2
4
84
1
2
2
3
3
2
5
3
85
1
1
2
3
3
2
2
4
Universitas Sumatera Utara
78
No
Jenis
Kepulenan
Aroma
Daya
Tahan
Harga
Bentuk
Ukuran
Kemasan
Lokasi
Pembelian
86
2
2
2
3
3
2
3
1
87
3
2
1
3
3
2
2
4
88
3
2
2
2
3
2
2
4
89
5
1
3
3
3
2
2
4
90
1
2
2
3
2
2
2
4
91
3
2
2
2
3
2
2
3
92
1
2
2
3
3
2
1
4
93
1
2
2
3
3
2
5
3
94
1
2
2
3
3
2
2
4
95
1
2
3
3
3
2
5
3
96
1
1
2
3
2
2
2
5
97
7
3
2
3
1
2
5
5
98
3
1
1
3
3
2
2
3
99
1
1
3
3
3
2
2
5
100
2
1
2
3
3
2
2
4
Keterangan:
Jenis Beras
Aroma
1 = IR 64
1 = Pandan Wangi
2 = Ramos
2 = Tidak Beraroma
3 = Kuku Balam
3 = Aroma Lainnya
4 = Kuku Balam Super
Daya Tahan
5 = AAA
1 = < 1 bulan
6 = Beras Merah
2 = 1 bulan
7 = Beras Lainnya
3 = > 1 bulan
Kepulenan
Harga
1 = Pulen
1 = Rp 0 – Rp 5.000
2 = Sedang
2 = > Rp 5.000 – Rp 10.000
3 = Tidak Pulen
3 = > Rp 10.000 – Rp 15.000
4 = > Rp 15.000
Universitas Sumatera Utara
79
Bentuk
Lokasi Pembelian
1 = Premium
1 = Pasar Tradisional
2 = Medium
2 = Supermarket
Ukuran Kemasan
3 = Warung
1 = Plastik 5 Kg
4 = Grosir
2 = Karung 10 kg
5 = Lainnya
3 = Karung 30 kg
4 = Karung 50 kg
5 = Ukuran Bebas
Universitas Sumatera Utara
80
Lampiran 3. Preferensi Konsumen Terhadap Atribut-atribut Beras
No
Jenis
Kepulenan
Aroma
Daya Tahan
Harga
Bentuk
Kemasan
Lokasi
1
5
5
5
5
3
5
5
5
2
5
5
5
6
4
5
3
4
3
1
2
2
2
1
3
2
3
4
5
5
5
5
5
5
4
5
5
5
5
5
6
5
5
3
4
6
5
5
5
5
6
5
3
4
7
5
4
4
5
4
5
5
4
8
5
5
5
5
4
5
5
5
9
5
5
5
5
3
5
5
5
10
5
4
4
6
5
5
5
5
11
5
5
5
5
4
5
3
3
12
5
5
5
5
5
5
4
4
13
4
4
4
6
4
5
3
3
14
5
5
5
6
5
5
3
4
15
5
5
5
6
5
5
3
4
16
5
5
5
6
5
5
2
4
17
5
5
5
6
5
5
2
4
18
5
5
5
6
5
5
3
4
19
5
5
5
6
5
5
3
4
20
5
5
5
6
5
5
3
4
21
5
5
5
5
4
4
4
4
22
5
5
5
5
5
5
5
5
23
5
5
5
5
4
5
5
5
24
5
5
5
5
3
4
4
4
25
5
5
5
5
4
5
5
5
26
5
5
4
6
5
5
3
3
27
5
5
4
6
5
5
3
3
28
5
4
4
6
5
4
3
3
29
5
5
5
5
5
5
4
5
30
5
5
4
6
5
5
3
3
31
5
5
5
5
5
5
5
5
32
5
5
5
5
5
5
4
5
33
5
5
5
5
5
5
5
5
34
5
5
5
5
5
5
5
5
35
5
5
5
5
6
4
4
4
36
5
5
5
5
6
5
3
5
37
5
5
5
5
6
5
5
4
38
5
5
5
5
4
4
4
4
39
5
5
5
6
5
5
3
5
40
5
5
5
5
3
4
4
4
41
4
5
5
5
5
4
5
4
42
5
5
3
5
5
2
2
2
Universitas Sumatera Utara
81
No
43
Jenis
4
Kepulenan
Aroma
Daya Tahan
Harga
Bentuk
Kemasan
Lokasi
6
6
6
6
5
5
4
44
6
6
6
6
6
6
4
4
45
5
5
5
6
6
5
2
5
46
5
5
5
5
5
5
5
5
47
5
5
5
5
4
5
4
5
48
1
2
2
2
1
3
2
3
49
3
5
5
5
5
5
2
2
50
6
4
5
5
5
4
3
4
51
5
5
5
5
5
5
4
5
52
5
5
5
5
6
4
4
4
53
5
5
5
5
6
4
4
4
54
4
5
5
5
5
4
4
4
55
5
5
5
5
6
4
4
4
56
5
5
5
5
4
5
3
5
57
6
6
6
6
6
6
6
6
58
6
6
6
6
6
6
6
6
59
5
5
4
5
5
5
3
5
60
5
4
4
5
6
4
4
4
61
5
5
5
5
5
4
4
5
62
5
3
3
5
3
3
5
3
63
5
3
4
3
5
5
5
5
64
5
5
5
5
5
5
5
2
65
5
4
4
5
5
5
5
5
66
5
5
5
6
6
5
2
5
67
4
5
5
5
5
5
4
5
68
4
5
5
5
4
5
4
5
69
6
6
6
6
6
5
5
5
70
5
5
5
5
5
4
4
4
71
5
5
4
5
5
4
4
4
72
5
5
5
6
4
5
1
3
73
4
5
4
4
5
4
4
4
74
5
5
5
5
5
5
4
5
75
6
5
4
5
6
4
4
4
76
5
6
5
5
6
5
4
4
77
5
5
5
5
5
5
5
5
78
4
5
5
5
5
4
5
4
79
5
6
5
5
6
5
4
4
80
5
5
5
5
5
5
4
5
81
5
6
6
6
6
6
3
6
82
5
6
6
6
6
6
3
6
83
5
5
5
5
5
5
5
5
84
5
5
5
5
5
5
5
5
85
4
5
5
5
5
5
4
3
Universitas Sumatera Utara
82
No
Jenis
86
Kepulenan
Aroma
Daya Tahan
Harga
Bentuk
Kemasan
Lokasi
5
5
5
5
5
5
5
5
87
5
5
5
5
5
3
3
5
88
5
5
5
5
5
5
5
5
89
5
5
5
5
5
5
4
5
90
5
5
5
5
5
5
5
4
91
5
5
5
5
5
5
5
4
92
5
5
5
5
6
4
4
4
93
5
5
5
5
6
5
4
5
94
5
5
5
6
6
5
4
4
95
5
5
5
6
6
5
4
4
96
4
5
5
5
5
5
4
5
97
6
4
4
5
6
5
4
4
98
6
5
5
5
6
4
4
4
99
5
5
5
6
6
4
4
4
100
5
5
4
5
5
4
4
5
Keterangan:
1 = Sangat Tidak Penting
2 = Tidak Penting
3 = Agak Tidak Penting
4 = Agak Penting
5 = Penting
6 = Sangat Penting
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Lampiran 4.Hasil Analisis Pengaruh Karakteristik Konsumen terhadap
Jumlah Konsumsi Beras
Variables Entered/Removed
Model
Variables Entered
Variables Removed
1
Pendidikan, Usia (Tahun),
JAK (Jiwa), Kesehatan,
Pendapatan (Rp/bulan)a
a. All requested variables entered.
Method
. Enter
Model Summaryb
Model
R
Adjusted R
Square
R Square
Std. Error of the
Estimate
Durbin-Watson
a
1
.768
.589
.568
6.20083
1.990
a. Predictors: (Constant), Pendidikan, Usia (Tahun), JAK (Jiwa), Kesehatan, Pendapatan
(Rp/bulan)
b. Dependent Variable: Jumlah Konsumsi Beras (kg/bulan)
ANOVAb
Model
1
Sum of Squares
df
Mean Square
Regression
5188.633
5
1037.727
Residual
3614.327
94
38.450
F
Sig.
26.989
.000a
Total
8802.960
99
a. Predictors: (Constant), Pendidikan, Usia (Tahun), JAK (Jiwa), Kesehatan, Pendapatan
(Rp/bulan)
b. Dependent Variable: Jumlah Konsumsi Beras (kg/bulan)
Coefficientsa
Unstandardized
Coefficients
Model
1
B
(Constant)
Standardized
Coefficients
Std. Error
-8.010
5.259
.195
.072
Pendapatan
(Rp/bulan)
-1.534E-7
JAK (Jiwa)
Kesehatan
Usia (Tahun)
Beta
t
Sig.
-1.523
.131
.225
2.716
.008
.000
-.164
-1.600
.113
5.422
.549
.721
9.882
.000
1.726
1.776
.074
.972
.334
-.062
-.675
.501
Pendidikan
-.516
.765
a. Dependent Variable: Jumlah Konsumsi Beras (kg/bulan)
Universitas Sumatera Utara
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Residuals Statisticsa
Minimum Maximum
Mean
Std. Deviation
Predicted Value
2.8776
44.8236 20.4800
Std. Predicted Value
-2.431
3.363
.000
Standard Error of
.713
3.114
1.426
Predicted Value
Adjusted Predicted Value
2.6287
45.7712 20.4207
Residual
-10.90720 16.12404
.00000
Std. Residual
-1.759
2.600
.000
Stud. Residual
-1.798
2.645
.005
Deleted Residual
-11.42413 17.52817
.05932
Stud. Deleted Residual
-1.820
2.735
.007
Mahal. Distance
.320
23.974
4.950
Cook's Distance
.000
.310
.013
Centered Leverage Value
.003
.242
.050
a. Dependent Variable: Jumlah Konsumsi Beras (kg/bulan)
N
7.23951
1.000
.525
100
100
100
7.32190
6.04221
.974
1.008
6.48531
1.018
4.644
.034
.047
100
100
100
100
100
100
100
100
100
Uji Normalitas
One-Sample Kolmogorov-Smirnov Test
Unstandardized
Residual
N
Normal Parametersa,,b
Most Extreme Differences
Kolmogorov-Smirnov Z
Asymp. Sig. (2-tailed)
a. Test distribution is Normal.
b. Calculated from data.
Mean
Std. Deviation
Absolute
Positive
Negative
100
.0000000
6.04221406
.092
.092
-.056
.922
.364
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Uji Heterokedastisitas
ANOVAb
Model
1
Sum of Squares
Regression
Residual
df
Mean Square
4722.773
5
944.555
215683.474
94
2294.505
F
Sig.
.412
.840a
Total
220406.247
99
a. Predictors: (Constant), Pendidikan, Usia (Tahun), JAK (Jiwa), Kesehatan, Pendapatan
(Rp/bulan)
b. Dependent Variable: RES2
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Uji Multikolinearitas
Coefficientsa
Unstandardized
Coefficients
Model
1
B
(Constant)
Std.
Error
Standardized
Coefficients
Beta
Collinearity
Statistics
t
Sig. Tolerance VIF
-8.010
5.259
-1.523
.131
.195
.072
.225 2.716
.008
.635 1.575
Pendapatan
(Rp/bulan)
-1.534E7
.000
-.164 -1.600
.113
.416 2.403
JAK (Jiwa)
5.422
.549
.721 9.882
.000
.821 1.218
Kesehatan
1.726
1.776
.074
.972
.334
.762 1.313
Pendidikan
-.516
.765
-.062 -.675
a. Dependent Variable: Jumlah Konsumsi Beras (kg/bulan)
.501
.524 1.909
Usia (Tahun)
Uji Autokorelasi
Model Summaryb
Model
R
R Square
Adjusted R
Square
Std. Error of the
Estimate
Durbin-Watson
a
1
.768
.589
.568
6.20083
1.990
a. Predictors: (Constant), Pendidikan, Usia (Tahun), JAK (Jiwa), Kesehatan, Pendapatan
(Rp/bulan)
b. Dependent Variable: Jumlah Konsumsi Beras (kg/bulan)
Universitas Sumatera Utara
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Lampiran 5. Hasil Analisis Hubungan Preferensi Konsumen pada Atributatribut Beras dengan Jumlah Konsumsi Beras
Jenis Beras
Case Processing Summary
Jenis Beras * Jumlah Konsumsi (kg/bulan)
Jenis
Beras
Total
Cases
Valid
Missing
Total
N Percent N Percent N Percent
100 100.0% 0
.0% 100 100.0%
Jenis Beras * Jumlah Konsumsi (kg/bulan) Crosstabulation
Jumlah Konsumsi (kg/bulan)
1-10 11-20 21-30 31-40 41-50
kg
kg
kg
kg
kg
Total
IR 64
Count
8
19
10
2
1
40
% within Jenis 20.0% 47.5% 25.0% 5.0% 2.5% 100.0%
Beras
Ramos
Count
2
6
3
1
0
12
% within Jenis 16.7% 50.0% 25.0% 8.3%
.0% 100.0%
Beras
Kuku Balam Count
9
11
12
0
0
32
% within Jenis 28.1% 34.4% 37.5%
.0%
.0% 100.0%
Beras
Kuku Balam Count
1
1
3
0
0
5
Super
% within Jenis 20.0% 20.0% 60.0%
.0%
.0% 100.0%
Beras
AAA
Count
0
1
2
0
0
3
% within Jenis
.0% 33.3% 66.7%
.0%
.0% 100.0%
Beras
Beras Merah Count
3
1
0
0
1
5
% within Jenis 60.0% 20.0%
.0%
.0% 20.0% 100.0%
Beras
Beras
Count
1
1
0
0
1
3
Lainnya
% within Jenis 33.3% 33.3%
.0%
.0% 33.3% 100.0%
Beras
Count
24
40
30
3
3
100
% within Jenis 24.0% 40.0% 30.0% 3.0% 3.0% 100.0%
Beras
Universitas Sumatera Utara
88
Chi-Square Tests
Asymp. Sig. (2Value
Df
sided)
a
Pearson Chi-Square
31.507
24
.140
Likelihood Ratio
26.941
24
.307
Linear-by-Linear Association
.083
1
.773
N of Valid Cases
100
a. 29 cells (82.9%) have expected count less than 5. The minimum expected count is .09.
Symmetric Measures
Nominal by Nominal
N of Valid Cases
Contingency Coefficient
Value
.489
100
Approx. Sig.
.140
Kepulenan
Kepulenan * Jumlah
Konsumsi (kg/bulan)
Case Processing Summary
Cases
Valid
Missing
N
Percent
N
Percent
100 100.0%
0
.0%
Total
N
Percent
100 100.0%
Kepulenan * Jumlah Konsumsi (kg/bulan) Crosstabulation
Jumlah Konsumsi (kg/bulan)
11-20 21-30 31-40 41-50
1-10 kg kg
kg
kg
kg
Kepulenan Pulen
Count
9
22
14
2
0
% within
19.1% 46.8% 29.8% 4.3%
.0%
Kepulenan
Sedang Count
11
18
16
1
2
% within
22.9% 37.5% 33.3% 2.1% 4.2%
Kepulenan
Tidak
Count
4
0
0
0
1
Pulen
% within
80.0%
.0%
.0%
.0% 20.0%
Kepulenan
Total
Count
24
40
30
3
3
% within
24.0% 40.0% 30.0% 3.0% 3.0%
Kepulenan
Total
47
100.0%
48
100.0%
5
100.0%
100
100.0%
Universitas Sumatera Utara
89
Chi-Square Tests
Asymp. Sig. (2Value
Df
sided)
a
Pearson Chi-Square
18.292
8
.019
Likelihood Ratio
18.093
8
.021
Linear-by-Linear Association
.045
1
.831
N of Valid Cases
100
a. 9 cells (60.0%) have expected count less than 5. The minimum expected count is .15.
Symmetric Measures
Nominal by Nominal
N of Valid Cases
Contingency Coefficient
Value
.393
100
Approx. Sig.
.019
Aroma Beras
Case Processing Summary
Aroma Beras * Jumlah
Konsumsi (kg/bulan)
Aroma
Beras
Total
Valid
N
Percent
100 100.0%
Cases
Missing
N
Percent
0
.0%
Total
N
Percent
100 100.0%
Aroma Beras * Jumlah Konsumsi (kg/bulan) Crosstabulation
Jumlah Konsumsi (kg/bulan)
1-10 11-20 21-30 31-40 41-50
kg
kg
kg
kg
kg
Total
Pandan
Count
10
14
11
1
0
36
Wangi
% within
27.8% 38.9% 30.6% 2.8%
.0% 100.0%
Aroma Beras
Tidak
Count
13
20
17
2
3
55
Beraroma % within
23.6% 36.4% 30.9% 3.6% 5.5% 100.0%
Aroma Beras
Aroma
Count
1
6
2
0
0
9
Lainnya
% within
11.1% 66.7% 22.2%
.0%
.0% 100.0%
Aroma Beras
Count
24
40
30
3
3
100
% within
24.0% 40.0% 30.0% 3.0% 3.0% 100.0%
Aroma Beras
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90
Chi-Square Tests
Asymp. Sig. (2Value
Df
sided)
a
Pearson Chi-Square
5.638
8
.688
Likelihood Ratio
6.936
8
.544
Linear-by-Linear Association
.399
1
.528
N of Valid Cases
100
a. 9 cells (60.0%) have expected count less than 5. The minimum expected count is .27.
Symmetric Measures
Nominal by Nominal
N of Valid Cases
Contingency Coefficient
Value
.231
100
Approx. Sig.
.688
Daya Tahan
Daya Tahan * Jumlah
Konsumsi (kg/bulan)
Daya
Tahan
Total
Case Processing Summary
Cases
Valid
Missing
N
Percent
N
Percent
100 100.0%
0
.0%
Total
N
Percent
100 100.0%
Daya Tahan * Jumlah Konsumsi (kg/bulan) Crosstabulation
Jumlah Konsumsi (kg/bulan)
11-20 21-30 31-40 41-50
1-10 kg kg
kg
kg
kg
1 bulan Count
6
7
10
0
1
% within Daya
25.0% 29.2% 41.7%
.0% 4.2%
Tahan
>1
Count
18
33
20
3
2
bulan % within Daya
23.7% 43.4% 26.3% 3.9% 2.6%
Tahan
Count
24
40
30
3
3
% within Daya
24.0% 40.0% 30.0% 3.0% 3.0%
Tahan
Total
24
100.0%
76
100.0%
100
100.0%
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Chi-Square Tests
Asymp. Sig. (2Value
Df
sided)
a
Pearson Chi-Square
3.463
4
.484
Likelihood Ratio
4.116
4
.391
Linear-by-Linear Association
.235
1
.628
N of Valid Cases
100
a. 4 cells (40.0%) have expected count less than 5. The minimum expected count is .72.
Symmetric Measures
Nominal by Nominal
N of Valid Cases
Contingency Coefficient
Value
.183
100
Approx. Sig.
.484
Harga
Harga * Jumlah
Konsumsi (kg/bulan)
Case Processing Summary
Cases
Valid
Missing
N
Percent
N
Percent
100 100.0%
0
.0%
Total
N
Percent
100 100.0%
Harga * Jumlah Konsumsi (kg/bulan) Crosstabulation
Jumlah Konsumsi (kg/bulan)
11-20 21-30 31-40 41-50
1-10 kg kg
kg
kg
kg
Harga Rp 5.000 - Rp Count
6
15
11
0
0
10.000
% within
18.8% 46.9% 34.4%
.0%
.0%
Harga
> Rp 10.000 - Rp Count
14
23
19
3
2
15.000
% within
23.0% 37.7% 31.1% 4.9% 3.3%
Harga
> Rp 15.000
Count
3
1
0
0
0
% within
75.0% 25.0%
.0%
.0%
.0%
Harga
Total
Count
24
40
30
3
3
Total
3
100.0%
32
100.0%
61
100.0%
4
100.0%
100
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92
Harga * Jumlah Konsumsi (kg/bulan) Crosstabulation
Jumlah Konsumsi (kg/bulan)
11-20 21-30 31-40 41-50
1-10 kg kg
kg
kg
kg
Harga Rp 5.000 - Rp Count
6
15
11
0
0
10.000
% within
18.8% 46.9% 34.4%
.0%
.0%
Harga
> Rp 10.000 - Rp Count
14
23
19
3
2
15.000
% within
23.0% 37.7% 31.1% 4.9% 3.3%
Harga
> Rp 15.000
Count
3
1
0
0
0
% within
75.0% 25.0%
.0%
.0%
.0%
Harga
Total
Count
24
40
30
3
3
% within
24.0% 40.0% 30.0% 3.0% 3.0%
Harga
Total
3
100.0%
32
100.0%
61
100.0%
4
100.0%
100
100.0%
Chi-Square Tests
Asymp. Sig. (2Value
Df
sided)
a
Pearson Chi-Square
20.102
12
.065
Likelihood Ratio
16.573
12
.166
Linear-by-Linear Association
.724
1
.395
N of Valid Cases
100
a. 14 cells (70.0%) have expected count less than 5. The minimum expected count is .09.
Symmetric Measures
Nominal by Nominal
N of Valid Cases
Contingency Coefficient
Value
.409
100
Approx. Sig.
.065
Bentuk Beras
Bentuk Beras * Jumlah
Konsumsi (kg/bulan)
Case Processing Summary
Cases
Valid
Missing
N
Percent
N
Percent
100 100.0%
0
.0%
Total
N
Percent
100 100.0%
Universitas Sumatera Utara
93
Bentuk
Beras
Total
Bentuk Beras * Jumlah Konsumsi (kg/bulan) Crosstabulation
Jumlah Konsumsi (kg/bulan)
11-20 21-30 31-40 41-50
1-10 kg kg
kg
kg
kg
Total
Premium Count
4
2
4
1
1
12
% within Bentuk 33.3% 16.7% 33.3% 8.3% 8.3% 100.0%
Beras
Medium Count
20
38
26
2
2
88
% within Bentuk 22.7% 43.2% 29.5% 2.3% 2.3% 100.0%
Beras
Count
24
40
30
3
3
100
% within Bentuk 24.0% 40.0% 30.0% 3.0% 3.0% 100.0%
Beras
Chi-Square Tests
Asymp. Sig. (2sided)
.289
.322
.420
Value
Df
a
Pearson Chi-Square
4.987
4
Likelihood Ratio
4.678
4
Linear-by-Linear Association
.651
1
N of Valid Cases
100
a. 7 cells (70.0%) have expected count less than 5. The minimum expected count is .36.
Symmetric Measures
Nominal by Nominal
N of Valid Cases
Contingency Coefficient
Value
.218
100
Approx. Sig.
.289
Ukuran Kemasan
Ukuran Kemasan *
Jumlah Konsumsi
(kg/bulan)
Case Processing Summary
Cases
Valid
Missing
N
Percent
N
Percent
100 100.0%
0
.0%
Total
N
Percent
100 100.0%
Universitas Sumatera Utara
94
Ukuran Kemasan * Jumlah Konsumsi (kg/bulan) Crosstabulation
Jumlah Konsumsi (kg/bulan)
1-10 11-20 21-30 31-40 41-50
kg
kg
kg
kg
kg
Total
Ukuran
Plastik 5 Count
1
5
0
0
2
8
Kemasan
Kg
% within Ukuran 12.5% 62.5%
.0%
.0% 25.0% 100.0%
Kemasan
Karung 10 Count
20
23
6
1
0
50
Kg
% within Ukuran 40.0% 46.0% 12.0% 2.0%
.0% 100.0%
Kemasan
Karung 30 Count
1
0
20
1
0
22
Kg
% within Ukuran 4.5%
.0% 90.9% 4.5%
.0% 100.0%
Kemasan
Ukuran
Count
2
12
4
1
1
20
Bebas
% within Ukuran 10.0% 60.0% 20.0% 5.0% 5.0% 100.0%
Kemasan
Total
Count
24
40
30
3
3
100
% within Ukuran 24.0% 40.0% 30.0% 3.0% 3.0% 100.0%
Kemasan
Chi-Square Tests
Asymp. Sig. (2sided)
.000
.000
.069
Value
Df
a
Pearson Chi-Square
74.994
12
Likelihood Ratio
73.573
12
Linear-by-Linear Association
3.315
1
N of Valid Cases
100
a. 12 cells (60.0%) have expected count less than 5. The minimum expected count is .24.
Symmetric Measures
Nominal by Nominal
N of Valid Cases
Contingency Coefficient
Value
.655
100
Approx. Sig.
.000
Lokasi Pembelian
Lokasi Pembelian *
Jumlah Konsumsi
(kg/bulan)
Case Processing Summary
Cases
Valid
Missing
N
Percent
N
Percent
100 100.0%
0
.0%
Total
N
Percent
100 100.0%
Universitas Sumatera Utara
95
Lokasi Pembelian * Jumlah Konsumsi (kg/bulan) Crosstabulation
Jumlah Konsumsi (kg/bulan)
1-10 11-20 21-30 31-40 41-50
kg
kg
kg
kg
kg
Total
Lokasi
Pasar
Count
0
1
1
0
0
2
Pembelian Tradisional % within Lokasi
.0% 50.0% 50.0% .0% .0% 100.0%
Pembelian
Supermarket Count
4
6
0
1
1
12
% within Lokasi 33.3% 50.0% .0% 8.3% 8.3% 100.0%
Pembelian
Warung
Count
2
3
3
0
0
8
% within Lokasi 25.0% 37.5% 37.5% .0% .0% 100.0%
Pembelian
Grosir
Count
13
28
24
2
0
67
% within Lokasi 19.4% 41.8% 35.8% 3.0% .0% 100.0%
Pembelian
Lainnya
Count
5
2
2
0
2
11
% within Lokasi 45.5% 18.2% 18.2% .0% 18.2% 100.0%
Pembelian
Total
Count
24
40
30
3
3
100
% within Lokasi 24.0% 40.0% 30.0% 3.0% 3.0% 100.0%
Pembelian
Chi-Square Tests
Asymp. Sig. (2Value
Df
sided)
a
Pearson Chi-Square
24.296
16
.083
Likelihood Ratio
25.829
16
.056
Linear-by-Linear Association
.103
1
.749
N of Valid Cases
100
a. 22 cells (88.0%) have expected count less than 5. The minimum expected count is .06.
Symmetric Measures
Nominal by Nominal
N of Valid Cases
Contingency Coefficient
Value
.442
100
Approx. Sig.
.083
Universitas Sumatera Utara