E commerce FINAL DI ID
1.0 USER EXPERIENCE (UX)
User Experience (UX) is the feeling of users after using a product, system or service.
A web site that can let users feel they get the values and motivation from the web
sites, it also the user experience. User Experience (UX) can be the user’s overall
satisfaction level after using a product, system or service. A web sites function in
efficiency or effectiveness way is also the user experience. User experience will
changes overtime as the circumstances change, so user experience is dynamic.
By using different ways to look about user experience, it can divide to internal and
external way. From the internal way of User experience, it can be experiential,
affective, meaningful and valuable. It more related to aspects of human-computer
interaction and product ownership. From the external way of user experience can be
utility, ease of use or efficiency of the system. It is related to person’s perceptions of
the practical aspects.
User experience is about feelings of users and thoughts about a product, system or
service, so it is subjective in nature. An example for internal way of user experience,
we can use the user’s feeling of the web sites. So, that mean when it is a good
experience for the users, they will happy and come again to visit the web sites. If it is
a bad experience for the users, then they won’t come back to the web sites anymore.
Users will suggest the good experience of the web sites to their friends and also tell
their friends don’t go to the worse web sites. In this generation, just need a few times,
a lot of information can know by anyone in any place.
User experience is about how users feel to interact with a product, system or service.
By using the user experience, company can combine the information of different
users, such as usability. User experience can provide a platform to cover the
information of the users, from the information get from them, company can make the
web sites valuable, more easy to use and effective for visitors. That’s why user
experience is very importance for human activity, because nowadays was humancomputer interaction generation.
There are a lot of questions can be ask for user experience, for example, how the
products or services attract people or why you using this products or services?, Is it
hard to do simple things?, Is it easy to figure out? From those questions, company can
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get the information they want and try to improve their service. From the question,
how it works, company can often make the difference between a successful product
and a failure. From a product, system or service, people can know that how a product,
system or service does it work, what it does, so that users can be easy to use them.
2.0 SUMMARY OF WEBSITE TESTING
2.1 Summary of Amazon.com
The summary below shows the result of testing on the website amazon.com.
There are 5 testers in total who involve in this testing process. All the testers were
required to purchase a hp laptop from amazon.com.
The logo is easy to capture customer’s attention. Amazon shows the latest
product in the market and setting up different discount to attract their potential
customers. The homepage of Amazon showing many happening promotion, this
might make visitors feel interest to click in and look for more information.
The amazon.com provides two searching ways for the visitors who interested
to purchase from their website, one is using the searching engine on their homepage.
Visitors just need to fill in the key word of the searching products; the system will list
out the related products in a short time. Another ways is search from the categories
link provided by the website. In this case, all testers able to find the product they
interested in. The Amazon did provide an easy navigation and searching tools for their
users.
On the information part, Amazon did provide detail information of product,
even the specification of the product, comparison to other similar product or the
technical details was listed out in details and present in a table form. All the testers
felt that the information provided is clearly and quite detail enough. We conclude that
Amazon has a strong readability for its users.
In the next step, all testers were required to proceed to the payment process.
Users have to add the product they interested into the cart before proceed to the
payment. The payment process was under instructed by the system, testers have to
follow the instruction from the system and proceed until the registration step. This is
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the common security protection by knowing information of users on most of the
website.
In the other hand, Amazon did provide a return policy for their users. All the
return or any terms and condition were clearly stated in the “Return are Easy” policy.
The return process is quite easy to follow, users only have to do according to the
instruction provided and ship back to Amazon, Amazon promised will make a refund
or replacement within 30 days. The policies are stated clearly and Amazon was the
pioneer in the market, therefore all the testers felt that the website was trusty and
reliable.
Some of the testers were willing to purchase from the Amazon due to the ease,
reliability, and high trusty of the website. Sometimes the price of product selling
online is cheaper than products selling in outlet store. In the other hand, some testers
were not willing to make a purchase from the online website, they are more willing to
purchase in the branding outlet store or website instead of using Amazon.com.
2.2 Summary of Lazada.com
There are 5 testers who never visit to Lazada.com and test for the website are
required to access into Lazada.com and purchase a Nikon DSLR camera. After
viewed all their testing video, we can summarize the UX of Lazada.com as below:
Most of the testers tend to attracted by its logo as well as the advertisement
space placed in the middle of the web page, and this show a potential advertising
method which very effective on promoting and advertising products.
Testers are been assigned to look for a Nikon DSLR camera. After searching
for it, they found variety of choices of models and price too. It allows them to make a
comparison between different models that falls under a same brand. What are actually
more interesting to them are the promotion tags. Products photos are labeled with
discount tags like '-13%' or even ' -20%' which make users to be more aware for the
promotion given. Customers are sensitive with price and they show more interest to
discounted items.
After search with the provided 'SEARCH' function, testers are been instructed
to search Nikon DSLR again without using 'search' function. All testers are able to
look for it quickly due to the well-organized category and brand list. Lazada has done
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an excellent job in term of ease of navigation at their web site. Users can easily find
items they desired without being lost while accessing their web site. Lazada also
provide a precise description on product. Another interesting part is when testers
pointed on the product photo, it automatically zoom into it and allows customers to
have an even clearer and nearer view on the product.
When testers proceed to the payment, there are no any difficulties in
understanding the payment method. Lazada also stated clearly on product original
price and discounted price before proceed to final payment. Plus it estimated a
delivery date for customers too which customer can estimate when the product will be
delivered instead of waiting blindly. Shipping fee will be charged only if there's some
special condition and the fee are all stated clearly. Customers feel secure to purchase
at Lazada.com as they accept return. Lazada provides conveniences to customer even
during return process. They will pick up the items at customer house by GD Express
people (partner of Lazada) if there is faulty in delivery. All the details mentioned
above were clearly stated in the user policies. However, the only difficulty that one of
the testers faced is the small font size which created some problems when read
through the payment methods and policies. Lazada can improve it by using slightly
bigger fonts.
2.3 Summary of Moresales.com
There are 5 testers who never visit and purchase from the moresales.com
before participate in this testing session. They were required to purchase a Nikon
DSLR camera form the website. Below is the comment of their experience on using
the website.
MoreSales.com hardly to capture testers attention when they doing UX testing
on their website testers show low first impression on the website due to plain design.
The only things that might capture tester’s attention would be the photo of the
products, mostly electronic products which is quite common.
All the testers able to find the products they interested easily. Nevertheless, the
result show only one item, one pricing and one model. It creates difficulties for
customers and testers when doing the comparison of price, model, brands, and
functions as they just showed one searching result. Besides that, results also showed
other items which are all accessories instead of other models of DSLR cameras. The
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details of products also incomplete in this case, the description of function of the
product was too simple and there have no any info about the status of the product
whether it is used or new.
Testers are searching for same products without using 'SEARCH' function.
Most testers found difficulties to find due to there are many title details in category
list which tester has to read through and it takes a little bit of time to look for the right
category. The results showed the same as previous search. Also, the category is not
well-organized. There are so much of details with small fonts which customers hardly
to read it. . The only good things that tester found is all the price are all listed with
Ringgit Malaysia which easier to view by local customers and they do not have to
convert it from other currencies.
In the other hand, testers encountered some difficulties when proceeds to
payment process. The steps of payment are too many and not straight forward enough.
Testers can't understand it quickly as they have to consume some time to read through
every step and those small little fonts are really killing their eyes. In addition, the
instructions of payment are not really clear and attractive. For those who don't have
enough of patient might just walk away. The structure of payment process is not
professional enough to convince testers and also customers.
Unfortunately, all testers show no interest to purchase at MoreSales.com due
to limited choices of products. Most testers rather visit to retail shop which selling a
specific product as retailers is more professional and trustworthy. The overall
experiences for most testers are bad.
2.4 Summary of Lelong.com
The first impression given by the tester is the webpage is colorful and full of
picture of products. Those photos, advertisement of promotion, and some others
advertisement were successfully capture tester’s attention. Besides that, testers also
very sensitive to those picture and slide which showing discount.
All the testers are required to search for an hp laptop without using the search
engine. Some tester were failed to find the products they wanted. In this case, the
categorized of the product were not so good; the product did not sort according to
brand or category. for example: testers unable to found the hp brand in the computer
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category, the laptops product wasn’t on the top of search result when go into the
computer category. On the other hand, the detail of the results on the search result
page was not clear and not details enough due to the limit of length of the description.
Testers can get picture and little information on the first page. On the rating part on
ease of navigation, the website has two opposite comment and feedback. Testers who
can found the interested product easily have given a good comment. The contents
contain many others products which not related, for example: most of the results were
computer accessories on the link “computer” provided in the homepage.
On the product details part, the website do provide most of the details which
testers looking for except the duration of postage. The details duration of postage was
the common information which can’t found by all testers. However, some of the
information of product like the laptop description was stated at the most below part of
the webpage, and the design and decoration of the information had brought many
reading problems to our testers. The font size of the information is very big and
caused only part of the information were able to read on the page, the usability and
readability of the information are quite low in this case. The information doesn’t
include the status and picture of the product, testers unable to know whether the
product is new or used, information given was not enough to do comparison between
products and website.
The Lelong.com doesn’t provide the refund policy. They only provide a return
policy on those electrical products with the condition which the defection was occur
during the postage process. Besides that, buyers have to bear the cost on returning
faulty products to owner at buyers’ expenses although this isn’t the buyers faulty.
Those cheats, fraud and scam product will not get any warranty from Lelong.com, all
these term and conditions have clearly stated in the user agreement of the website. In
this case, all the testers had lost confident to the website due to the lack of buyers
benefit. The creditability of the website was unsatisfied due to the lack of user’s
protection. If this isn’t a testing, all of the testers stated that they were not willing to
deal with the Lelong.com. They will choose HP.com instead of using Lelong.com (if
the product interested is hp brand)
WebsiteAmazon.co
m
Description
Lazada.com
Lelong.com
Moresales.c
om
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Easy to navigate,
Users can easily
find items they
desired without
being lost while
accessing their
web site.
Not easy to
navigate,
unable to
find item
they
interested
easily
Testers able
to find the
products they
interested
easily
Readability
strong
readability,
information
is provided
quite detail
and simple
to
understand
the small font
size which
created some
problems when
read through the
payment methods
and policies
The font size
is very big
and caused
only part of
the
information
were able to
read on the
page
the small
font size
which
created some
problems
when read
through the
payment
methods and
policies
Creditability
High
high
low
low
Ease
navigation
Usability
Easy to
navigate the
website, able
of
to get the
item
interested
easily.
Information
given by the
website is
clear,
complete
and easy to
understand.
Can be
Accessed
through
every
browsers
Browser/ device
like Google
compatibility
Chrome,
Safari,
Firefox,
Opera etc.
Information
given by the
website is clear,
complete and
easy to
understand.
Information
given by
website is
not clear,
incomplete.
the category
is not wellorganized
Can be Accessed
through every
browsers like
Google Chrome,
Safari, Firefox,
Opera etc.
Can be
Accessed
through
every
browsers
like Google
Chrome,
Safari,
Firefox,
Opera etc.
Information
given by
website is
clear,
incomplete
and easy to
understand,
the category
is not wellorganized
Can be
Accessed
through
every
browsers like
Google
Chrome,
Safari,
Firefox,
Opera etc.
2.5 Comparison Table.
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3.0 STRATEGY AND ACTION POINTS TO RECRUIT MORE TESTERS
3.1 University Approach
To approach the young generation who between eighteen to twenty four years old and
different nationality join Netizen to be a tester, Netizen can try to approach from
University. Most of the university students are interesting to look for extra money in
the ways which can utilize their free time in university. Netizen is just requiring the
tester using a laptop, mic, and internet connection to do the test. In the view of
student, this is a good and convenient way for them to look for extra money. Netizen
can hold different event such as: Employer project, talk, booth and etc to attract the
tester who join the Netizen to become a tester. Besides that, Netizen can provide
scholarship, internship and other benefit to the student and require them to be a tester.
3.2 Tester Exchange Program
To approach more working adults join Netizen to be a tester, Netizen can introduce
the University Exchange Program in local and oversea university. Netizen can provide
different offer to local and oversea university such as: sponsorship, discount on their
testing service and etc to require University’s management allocate their staff to
participate the testing. This group of working adult who is knowledgeable and the
quality of the testing can be guarantee and informative for the employer. We estimate
the program can approach the working adults who are 25 until 55 years old.
3.3 Free Gift
For some adult or youth who are gaining stable income might not satisfy with the
paid, Netizen can approach their client to sponsor or service exchange for some free
gift such as tester, coupon, and etc. Netizen can use the free gift as an extra
compensation for their tester. Such as Female tester will feel interesting with the
cosmetics product. Thus, Netizen can post a recruitment message with the free gift’s
information in their webpage, social network to attract more potential user to become
Netizen’s tester.
3.4 Different Wages
Every regular tester will receive USD7 for each test. Sometime, there is unreasonable
for NT to pay the same amount in different quality of testing result. So, NT can
establish different standard or level of the tester and pay them for different wages.
Such as NT paid the low wages for intern tester, pay the regular price (USD7) for
regular tester and pay high wages for the knowledgeable worker (based on the
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education background or working position). We recommend the different of the
wages is not over USD1 as the purpose of differ the wages is encourage the intern
tester do well in their testing and become the regular tester. Besides that, high wages
can attract more working adult who is high education background and high position in
the work place to become the NT’s tester. Reduce the pay of the intern tester can
cover the high pay of the knowledgeable working adult. To differ the group of tester
might come out with different questions:
Who is the Intern tester?
They are 1st recruit by the NT. NT need to evaluate their performance to justify do
they suitable to become their regular tester or resign them.
How to evaluate the intern tester to ensure they are qualified to become NT’s regular
tester?
Based on the evaluation result of the employer who rate for the tester during the
testing. NT has to establish their own upgrade system for their tester. To ensure the
system and regulation is fair to every tester, every tester need to be informed of their
evaluation result.
How to justify the knowledgeable tester?
The tester needs to summit their personal information to proof their education
qualification (at least degree level) and working position.
The table of comparison is showing below:
Tester
Differenc
Price
Intern
Regular
Knowledgeable
USD6
USD7
USD8
No
Reach the standard
establish by NT
Qualification
Advantage
Provide direct
opinion
Disadvantage
Quality may not
guarantee
Provide direct
opinion
High performance
in the testing
Provide the public view
and no able to provide an
useful suggestion
Degree Level /
High position is
workplace
High performance
in the testing
Provide informative
information and
profession advice
High price
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3.5 Joker Concept
Netizen can require employer to rate for the tester’s performance in every testing
report. The tester who performs well in the testing will get extra bonus from Netizen
and become the company regular tester. Thus, the tester who did not perform well will
deduct their paid by Netizen and support by the evaluation by the employer. Then,
Netizen can categorize those qualify tester sort by their demographic variables such as
age, gender, nationalities, income level and etc. This action is useful and convenient
for Netizen to look for tester immediately after they get a new testing task from
employer. Besides that, Netizen can give extra bonus for the tester who introduce a
new friend join Netizen or a new business.
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4.0 From Visitor to Tester
4.1 How to be a Tester?
It is a big question for visitor who interested to be tester. There is no clear direction on
how the sign up as a tester in the home page. The first thing we look at the homepage,
we might click into 'Our Tester' to check out more information on how to be a tester.
The heading of the button mislead the visitor.
The icon which lead to more information on how to be a tester is at the bottom of the
page. The icon color is in black and grey and very hard to be seen, it is not attractive
and eyes catching. Visitor might do not notice about it.
After clicking into the icon 'Be a Tester and Earn Money', we will seen a long list of
FAQs. The font size can be bigger or turn this list into a video. The video script can
be the written FAQ in the website. Turn the wordings to video. It can be done by
many ways, it is all depend on the company. More graphics will help to improve the
interest of reading. The wordings might lead the visitors to close the website. The
main points can zoom in for visitors by using different colors or graphics which will
add on interest for the visitor to continue. Examples, the money sign when mention
about $7. Money can be the attractive point for the visitor to continue searching how
to be a tester.
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Now, we click into 'Join us as tester now!'. A Tester sign up
page show up, blank space for the visitor to fill up their
details. Well, it is simple and short which easy for the visitor
to fill up. However, the space used up for the sign up is only
the left side. This page is not fully utilize. More graphics can
add in to spice up the page.
Overall, the recruitment process is too simple and unclear.
There should have a clear and eyes catching button to link the
visitor to the video on why they should be a tester. After the
video, link them to the sign up page if they're interested.
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4.2 Test Process
The first thing a tester have to do is go to Netizen website and login with their email
address and password. Job available will be shown then. The design of the platform
is too boring. No instruction is given on what to do next. For a tester, URL seems to
be a technical, the word website will be more suitable.
We created a new icon for Netizen Testing. It helps the page look more friendly and
not only wordings. A process line is added in to show the tester where he is and how
many steps more to complete the task. Colors added in make the page more alive.
Edited
The following step will bring us to the test details. The original test details only
present in black and white and with wordings which make the page serious and no
life. We have edited the page shown in below, process line and speaking icon.
Origin
al
Edited
After understanding all the details, the tester will have to proceed to mic testing. The
original design of the page is as following. The wording 'Please Complete the test
within 24 hours' sounds like commanding, which is not user friendly. The design too
plain and no creativity.
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The edited page with the new icon doing the mic testing, it is more alive compare to
only wording. A process line of cause cannot be ignored.
After the mic test, the tester will be able to hear whether the sound is loud enough.
Then, a warm reminding by the icon to tester of close other websites before he start
the test. This can make sure the tester privacy will not be captured to the recorder.
We can conclude that, before the testing, the step from login to mic test, the user
interface can be more alive and attractive. Simple design will give the tester a bad
image like the company do not seem to have creativity and get things done randomly
without proper and attractive design. The effort of getting good design is necessarily.
Another problem that testers face after doing the testing, they did not notice about this
'Please click HERE to complete the survey'. This phrase is not outstanding to capture
the attention of tester. After adding the icon, it looks more outstanding.
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The presentation of the test survey is very simple and the big column give tester an
impression of there are still many things to be completed. Picture can add in as
background to make it more attractive and interesting. The blank can change to
multiple choice or grid type for the tester to answer.
5.0 HOW TO IMPROVE E-SERVICES
5.1 Improvement of NT platform
NT platform is the major tool that used to test out the websites and also one of the
major e-services offered by NetizenTesting. However , there are some weaknesses we
found in the platform. Improvements have to be done in order to provide excellent
services.
5.1.1 Uploading error
Testers found errors while uploading the testing video. The platform show 'error in
uploading' and testers didn't get any instructions on how to solve it. As a result, testers
are waiting in from of the pc without any ideas about what should they do.
NetizenTesting can put up the ways to re-upload video and where to find their testing
video on the platform if there is uploading error. So that they don't have to do all over
again for second times. Also, they can provide a upload file options. In the case if
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tester can't upload the file, they can re-log in their account, browse their video in the
C drive to upload again.
5.1.2. Back to previous instruction? Redo all over again?
Some of the tester found that it is impossible for them to back to previous instruction
and test for it. Testers are fresh tester in testing video, some of them think they missed
out something to comment in the previous instruction. So they prefer back to previous
steps and do it nicely. However, they have to continue the task till the end and redo
over again. Some tester might just skip the things he/she missed out and keep on
doing the test. It's bad for NetizenTesting because they might lose out some of the
useful comment and ideas.
NetizenTesting can offer the function of 'back to previous' or save the video part by
part in order for tester to back previous steps and do for that part only.
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5.2 Customer Services
5.2.1. Live Chat or Off Chat?
After we visit NetizenTesting website, we found that
NT provided live chat which used to interact with
public, testers, potential clients and so on to clear
their doubts on NT services. However, the live chat
like 'living without a soul'. Live chat but seldom
online. Visitors, potential customers, testers might
faced problems when visit through NT website and
they might in trouble to clear their doubts. Thus, NT seems failed to offer a better
customer services.
NetizenTesting should allocate manpower who always stay online, prepare
himself/herself to help customer and testers. Instead of offering help through live chat,
NT can fully utilize on social media as a platform for advertising and customer
services. For example, Facebook, Twitter, Google+, LinkedIn and others. Online
consultation also can be done through Google + which can have a online seminar or
chatting with numbers of people.
5.2.2. Better understanding on your services
Before NT focuses on improvement of E-services, firstly make sure people are
understand about your services. But how to introduce to public about the services
provided? NT can actually make a short and simple video to introduce NetizenTesting
to public. The video have to be attractive in order to capture people attention. We
think NT should included some story concept which about the benefit of using NT
platform, services provided, how to solve business problem and so on into the video
and combine with technical video which is a formal introduction of NetizenTesting.
Also, video tutorial can be made to teach or give clear instruction on how to apply as
tester, how to do video testing and how to solve possible error occurred. NT can
include some of the FAQ into the video to answer those questions through a different
ways. Testers can get a clearer understanding and attractive instructions through video
instead go through the long instructions prepared by NT currently. NT can post up the
video to social media like Facebook and YouTube to share with more people to boost
traffic.
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We recommend NT to have at least 4 videos:
1. Business introducing Video
2. FAQ video
3. 'How to apply as tester?' video
4. 'How to start Website Testing?' video
5.3 Social Media
Social media is the current trend for advertising due to zero cost and connecting with
all around the world. Also, through social media NT can interact with public and offer
help whenever they have doubts on your services. However, when we visit NT social
media platform, Facebook and Twitter, we found there is lacking of traffic on social
media. Meaning that not much of people knows about your page and your company or
not aware of it. For example, less followers (ONLY 5 Followers) and tweets in
Tweeter; less Facebook LIKES (ONLY 211 Likes) and Facebook Post. Massive
efforts to improve social media are a MUST for NT.
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Assigning one or two manpower to keep an eye on social media platform is needed.
One person in charge of social media network to post up status, news, article can
connects with hundreds, thousands and even more people out there. This is one of the
effective way to bring up company awareness and boost sales. With large traffic,
potential clients might aware of your services and it is more convincing when people
are talking about you! From here, NT can update the current business activities, news,
services offered, promoting company and also look for testers from different kind of
backgrounds instead of looking for them by offline which is more difficult.
5.4 Web Design
Website is the 1st place that public, customers and testers to know more about you.
We think NetizenTesting should really fully overhaul their official website. We found
that there are too much of similarities in web page layouts, webpage details between
NetizenTesting and UserTesting, for examples website homepage design, pricing,
FAQ, Blog and so on!
5.4.1 Homepage
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5.4.2 Client and How it Works
Netizen Testing
User Testing
5.4.3 FAQ (Frequent Asked Questions)
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5.4.4 Sign up & Pricing
Netizen Testing
User Testing
Too much of similarities with competitor’s website layout caused a real BAD image.
Public or potential buyer might think NT is copying others’ people idea. Credibility of
NT definitely drops and people might have no faith on them. So how can Netizen
Testing gain sales when people have no confidence on them?
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We recommend Netizen Testing to change the webpage to be more attractive. Mostly
using black colour as background, inserting more photos, icons and most importantly
videos. Here are few sample webpage designs that can be referred.
www.blitzagency.com
LightSpeed Retai
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Case Study
Cost of a Tester
By sponsoring Social Board RM1000, Netizen able to reach out to:
Facebook
Social Board
S Board Intima
INTIMA Official
Facebook Group
INTI IU Faculty of Business,
Communications and Law
Event
Workshop
Orientation Night
Event Booth
Club Members
Total
10% Interested
30%Willing to Try
30% Successful
Website
www.facebook.com/we.live.to.socialize
www.facebook.com/INTIIU.SocialBoard
www.facebook.com/groups/
162693763826814
www.facebook.com/groups/
205976872760809
Total
10% Interested
30%Willing to Try
30% Successful
People
2,150
1,048
3,121
707
7026
702
210
63
Estimated Participant
160 (2 sessions)
1300
500
300
2260
339
101
30
The cost to get one successful tester will be:
RM1000/93= RM10.75
Additional Benefits:
Company’s logo will be publicized on:
Event Flyers
Event Booklet (Half page in black and white)
Official Event Booth
Social Board Notice Board
Event Slides
Event Photos -Facebook: Social Board
Official Event Page -Facebook: Social Board
A souvenir of appreciation will be given.
An appreciation certificate will be given.
Conduct company's survey in campus (20 participants)
Open booth at INTI International University’s Bakery Concourse (2 days)
Increase Company's Page Like (300 likes)
Invitation to Event as VIP
*Refer to the Attachment for more information.
Conclusion
24 | P a g e
User experience is rather important for companies especially for those involved in Ecommerce sites which offer products and services. It is important for a company to
investigate on how users actually feel after they used the company products or
associated with the company for example visiting company website for information or
make purchase through company's website. But how can they find out to improve
company website and increase user experiences?
Netizen Testing is a company that provides website testing, identify user experiences
of the website then provide you an analysis on how can you improve the sites. We
think the selling point of NT indeed an attractive and creative idea which is something
'NEW' in our local market. Everyone is talking about online, globalization, internet,
social media network and etc. So do the company! There are lots company utilizing
the internet as a platform for start up business and retailing and the numbers is
increasing. SMEs (Small Medium Enterprises) definitely a very potential group of
customers for Netizen Testing as they are lack of experiences on how to handle their
website, how to improve their websites to make it an outstanding one and some "Do's
& Don't" when setting up a web sites.
Not only SMEs, but even some large corporation might neglected the important of a
websites. Websites nowadays are not only for updating information and news but a
competitive business tools for an enterprises to withstand in the market with keen
competition. Also, even an enterprises is so well-experiences in their market, doesn't
mean all their activities are perfect. For examples, as are results of testing out the
websites of Amazon.com and other local websites like Lazada.com, we found
Amazon.com is not something that unbeatable or undefeatable. Local company or
smaller company still obtaining high chance to compete with BIG firms out there.
And here's how NT can attract customers which is by consulting their clients to
improve their sites form a poor design and layout into a competitive one.
However, there are some problems that might haunted Netizen Testing too like the
way to recruit testers, how to simplify the process and how to improve their EServices into a higher level. Through the report, our team had suggested few solutions
to cope with those problems. In fact, we planted some 'Theory" into it which
originated by ourselves (Not sure if others had done it, but promise no plagiarism
involved). We always think that University in fact a most potential group to target.
Students tend to be employees for companies in future and thus they might be
potential customer for NT. Also, the TEP (Tester Exchange Program) is some new
25 | P a g e
ideas from us that hope in helping NT to recruit working adults tester in a more
efficient way. Well, another interesting concept would be "Joker" concept which
emphasizes how NT can keep all those who is quality tester. "If you are good in
something, don't do it for FREE".
Also, we have shown some of the possible changes that NT might apply on their
platform and website. Some cool new features suggestions have been given in 'How
to improve NT Platform'. It is all inspired by the problem we faced when testing out
the website using NT platform. Also, some ideas on how to improve social media of
NT and web design have been given within the report as well. Major overhaul of
Netizen Testing website have to be done in order to attract people and increase their
credibility.
Lastly, we hope that we are contributing on Netizen Testing's improvement by
offering some ideas for it. We hereby would like to thank representatives of Netizen
Testing, Alvin and Wee Li for assisting us to complete the task given. It is our honour
to have such opportunity to work together with Netizen Testing. We gained more
through the employer project. Thanks!
26 | P a g e
User Experience (UX) is the feeling of users after using a product, system or service.
A web site that can let users feel they get the values and motivation from the web
sites, it also the user experience. User Experience (UX) can be the user’s overall
satisfaction level after using a product, system or service. A web sites function in
efficiency or effectiveness way is also the user experience. User experience will
changes overtime as the circumstances change, so user experience is dynamic.
By using different ways to look about user experience, it can divide to internal and
external way. From the internal way of User experience, it can be experiential,
affective, meaningful and valuable. It more related to aspects of human-computer
interaction and product ownership. From the external way of user experience can be
utility, ease of use or efficiency of the system. It is related to person’s perceptions of
the practical aspects.
User experience is about feelings of users and thoughts about a product, system or
service, so it is subjective in nature. An example for internal way of user experience,
we can use the user’s feeling of the web sites. So, that mean when it is a good
experience for the users, they will happy and come again to visit the web sites. If it is
a bad experience for the users, then they won’t come back to the web sites anymore.
Users will suggest the good experience of the web sites to their friends and also tell
their friends don’t go to the worse web sites. In this generation, just need a few times,
a lot of information can know by anyone in any place.
User experience is about how users feel to interact with a product, system or service.
By using the user experience, company can combine the information of different
users, such as usability. User experience can provide a platform to cover the
information of the users, from the information get from them, company can make the
web sites valuable, more easy to use and effective for visitors. That’s why user
experience is very importance for human activity, because nowadays was humancomputer interaction generation.
There are a lot of questions can be ask for user experience, for example, how the
products or services attract people or why you using this products or services?, Is it
hard to do simple things?, Is it easy to figure out? From those questions, company can
1|Page
get the information they want and try to improve their service. From the question,
how it works, company can often make the difference between a successful product
and a failure. From a product, system or service, people can know that how a product,
system or service does it work, what it does, so that users can be easy to use them.
2.0 SUMMARY OF WEBSITE TESTING
2.1 Summary of Amazon.com
The summary below shows the result of testing on the website amazon.com.
There are 5 testers in total who involve in this testing process. All the testers were
required to purchase a hp laptop from amazon.com.
The logo is easy to capture customer’s attention. Amazon shows the latest
product in the market and setting up different discount to attract their potential
customers. The homepage of Amazon showing many happening promotion, this
might make visitors feel interest to click in and look for more information.
The amazon.com provides two searching ways for the visitors who interested
to purchase from their website, one is using the searching engine on their homepage.
Visitors just need to fill in the key word of the searching products; the system will list
out the related products in a short time. Another ways is search from the categories
link provided by the website. In this case, all testers able to find the product they
interested in. The Amazon did provide an easy navigation and searching tools for their
users.
On the information part, Amazon did provide detail information of product,
even the specification of the product, comparison to other similar product or the
technical details was listed out in details and present in a table form. All the testers
felt that the information provided is clearly and quite detail enough. We conclude that
Amazon has a strong readability for its users.
In the next step, all testers were required to proceed to the payment process.
Users have to add the product they interested into the cart before proceed to the
payment. The payment process was under instructed by the system, testers have to
follow the instruction from the system and proceed until the registration step. This is
2|Page
the common security protection by knowing information of users on most of the
website.
In the other hand, Amazon did provide a return policy for their users. All the
return or any terms and condition were clearly stated in the “Return are Easy” policy.
The return process is quite easy to follow, users only have to do according to the
instruction provided and ship back to Amazon, Amazon promised will make a refund
or replacement within 30 days. The policies are stated clearly and Amazon was the
pioneer in the market, therefore all the testers felt that the website was trusty and
reliable.
Some of the testers were willing to purchase from the Amazon due to the ease,
reliability, and high trusty of the website. Sometimes the price of product selling
online is cheaper than products selling in outlet store. In the other hand, some testers
were not willing to make a purchase from the online website, they are more willing to
purchase in the branding outlet store or website instead of using Amazon.com.
2.2 Summary of Lazada.com
There are 5 testers who never visit to Lazada.com and test for the website are
required to access into Lazada.com and purchase a Nikon DSLR camera. After
viewed all their testing video, we can summarize the UX of Lazada.com as below:
Most of the testers tend to attracted by its logo as well as the advertisement
space placed in the middle of the web page, and this show a potential advertising
method which very effective on promoting and advertising products.
Testers are been assigned to look for a Nikon DSLR camera. After searching
for it, they found variety of choices of models and price too. It allows them to make a
comparison between different models that falls under a same brand. What are actually
more interesting to them are the promotion tags. Products photos are labeled with
discount tags like '-13%' or even ' -20%' which make users to be more aware for the
promotion given. Customers are sensitive with price and they show more interest to
discounted items.
After search with the provided 'SEARCH' function, testers are been instructed
to search Nikon DSLR again without using 'search' function. All testers are able to
look for it quickly due to the well-organized category and brand list. Lazada has done
3|Page
an excellent job in term of ease of navigation at their web site. Users can easily find
items they desired without being lost while accessing their web site. Lazada also
provide a precise description on product. Another interesting part is when testers
pointed on the product photo, it automatically zoom into it and allows customers to
have an even clearer and nearer view on the product.
When testers proceed to the payment, there are no any difficulties in
understanding the payment method. Lazada also stated clearly on product original
price and discounted price before proceed to final payment. Plus it estimated a
delivery date for customers too which customer can estimate when the product will be
delivered instead of waiting blindly. Shipping fee will be charged only if there's some
special condition and the fee are all stated clearly. Customers feel secure to purchase
at Lazada.com as they accept return. Lazada provides conveniences to customer even
during return process. They will pick up the items at customer house by GD Express
people (partner of Lazada) if there is faulty in delivery. All the details mentioned
above were clearly stated in the user policies. However, the only difficulty that one of
the testers faced is the small font size which created some problems when read
through the payment methods and policies. Lazada can improve it by using slightly
bigger fonts.
2.3 Summary of Moresales.com
There are 5 testers who never visit and purchase from the moresales.com
before participate in this testing session. They were required to purchase a Nikon
DSLR camera form the website. Below is the comment of their experience on using
the website.
MoreSales.com hardly to capture testers attention when they doing UX testing
on their website testers show low first impression on the website due to plain design.
The only things that might capture tester’s attention would be the photo of the
products, mostly electronic products which is quite common.
All the testers able to find the products they interested easily. Nevertheless, the
result show only one item, one pricing and one model. It creates difficulties for
customers and testers when doing the comparison of price, model, brands, and
functions as they just showed one searching result. Besides that, results also showed
other items which are all accessories instead of other models of DSLR cameras. The
4|Page
details of products also incomplete in this case, the description of function of the
product was too simple and there have no any info about the status of the product
whether it is used or new.
Testers are searching for same products without using 'SEARCH' function.
Most testers found difficulties to find due to there are many title details in category
list which tester has to read through and it takes a little bit of time to look for the right
category. The results showed the same as previous search. Also, the category is not
well-organized. There are so much of details with small fonts which customers hardly
to read it. . The only good things that tester found is all the price are all listed with
Ringgit Malaysia which easier to view by local customers and they do not have to
convert it from other currencies.
In the other hand, testers encountered some difficulties when proceeds to
payment process. The steps of payment are too many and not straight forward enough.
Testers can't understand it quickly as they have to consume some time to read through
every step and those small little fonts are really killing their eyes. In addition, the
instructions of payment are not really clear and attractive. For those who don't have
enough of patient might just walk away. The structure of payment process is not
professional enough to convince testers and also customers.
Unfortunately, all testers show no interest to purchase at MoreSales.com due
to limited choices of products. Most testers rather visit to retail shop which selling a
specific product as retailers is more professional and trustworthy. The overall
experiences for most testers are bad.
2.4 Summary of Lelong.com
The first impression given by the tester is the webpage is colorful and full of
picture of products. Those photos, advertisement of promotion, and some others
advertisement were successfully capture tester’s attention. Besides that, testers also
very sensitive to those picture and slide which showing discount.
All the testers are required to search for an hp laptop without using the search
engine. Some tester were failed to find the products they wanted. In this case, the
categorized of the product were not so good; the product did not sort according to
brand or category. for example: testers unable to found the hp brand in the computer
5|Page
category, the laptops product wasn’t on the top of search result when go into the
computer category. On the other hand, the detail of the results on the search result
page was not clear and not details enough due to the limit of length of the description.
Testers can get picture and little information on the first page. On the rating part on
ease of navigation, the website has two opposite comment and feedback. Testers who
can found the interested product easily have given a good comment. The contents
contain many others products which not related, for example: most of the results were
computer accessories on the link “computer” provided in the homepage.
On the product details part, the website do provide most of the details which
testers looking for except the duration of postage. The details duration of postage was
the common information which can’t found by all testers. However, some of the
information of product like the laptop description was stated at the most below part of
the webpage, and the design and decoration of the information had brought many
reading problems to our testers. The font size of the information is very big and
caused only part of the information were able to read on the page, the usability and
readability of the information are quite low in this case. The information doesn’t
include the status and picture of the product, testers unable to know whether the
product is new or used, information given was not enough to do comparison between
products and website.
The Lelong.com doesn’t provide the refund policy. They only provide a return
policy on those electrical products with the condition which the defection was occur
during the postage process. Besides that, buyers have to bear the cost on returning
faulty products to owner at buyers’ expenses although this isn’t the buyers faulty.
Those cheats, fraud and scam product will not get any warranty from Lelong.com, all
these term and conditions have clearly stated in the user agreement of the website. In
this case, all the testers had lost confident to the website due to the lack of buyers
benefit. The creditability of the website was unsatisfied due to the lack of user’s
protection. If this isn’t a testing, all of the testers stated that they were not willing to
deal with the Lelong.com. They will choose HP.com instead of using Lelong.com (if
the product interested is hp brand)
WebsiteAmazon.co
m
Description
Lazada.com
Lelong.com
Moresales.c
om
6|Page
Easy to navigate,
Users can easily
find items they
desired without
being lost while
accessing their
web site.
Not easy to
navigate,
unable to
find item
they
interested
easily
Testers able
to find the
products they
interested
easily
Readability
strong
readability,
information
is provided
quite detail
and simple
to
understand
the small font
size which
created some
problems when
read through the
payment methods
and policies
The font size
is very big
and caused
only part of
the
information
were able to
read on the
page
the small
font size
which
created some
problems
when read
through the
payment
methods and
policies
Creditability
High
high
low
low
Ease
navigation
Usability
Easy to
navigate the
website, able
of
to get the
item
interested
easily.
Information
given by the
website is
clear,
complete
and easy to
understand.
Can be
Accessed
through
every
browsers
Browser/ device
like Google
compatibility
Chrome,
Safari,
Firefox,
Opera etc.
Information
given by the
website is clear,
complete and
easy to
understand.
Information
given by
website is
not clear,
incomplete.
the category
is not wellorganized
Can be Accessed
through every
browsers like
Google Chrome,
Safari, Firefox,
Opera etc.
Can be
Accessed
through
every
browsers
like Google
Chrome,
Safari,
Firefox,
Opera etc.
Information
given by
website is
clear,
incomplete
and easy to
understand,
the category
is not wellorganized
Can be
Accessed
through
every
browsers like
Chrome,
Safari,
Firefox,
Opera etc.
2.5 Comparison Table.
7|Page
3.0 STRATEGY AND ACTION POINTS TO RECRUIT MORE TESTERS
3.1 University Approach
To approach the young generation who between eighteen to twenty four years old and
different nationality join Netizen to be a tester, Netizen can try to approach from
University. Most of the university students are interesting to look for extra money in
the ways which can utilize their free time in university. Netizen is just requiring the
tester using a laptop, mic, and internet connection to do the test. In the view of
student, this is a good and convenient way for them to look for extra money. Netizen
can hold different event such as: Employer project, talk, booth and etc to attract the
tester who join the Netizen to become a tester. Besides that, Netizen can provide
scholarship, internship and other benefit to the student and require them to be a tester.
3.2 Tester Exchange Program
To approach more working adults join Netizen to be a tester, Netizen can introduce
the University Exchange Program in local and oversea university. Netizen can provide
different offer to local and oversea university such as: sponsorship, discount on their
testing service and etc to require University’s management allocate their staff to
participate the testing. This group of working adult who is knowledgeable and the
quality of the testing can be guarantee and informative for the employer. We estimate
the program can approach the working adults who are 25 until 55 years old.
3.3 Free Gift
For some adult or youth who are gaining stable income might not satisfy with the
paid, Netizen can approach their client to sponsor or service exchange for some free
gift such as tester, coupon, and etc. Netizen can use the free gift as an extra
compensation for their tester. Such as Female tester will feel interesting with the
cosmetics product. Thus, Netizen can post a recruitment message with the free gift’s
information in their webpage, social network to attract more potential user to become
Netizen’s tester.
3.4 Different Wages
Every regular tester will receive USD7 for each test. Sometime, there is unreasonable
for NT to pay the same amount in different quality of testing result. So, NT can
establish different standard or level of the tester and pay them for different wages.
Such as NT paid the low wages for intern tester, pay the regular price (USD7) for
regular tester and pay high wages for the knowledgeable worker (based on the
8|Page
education background or working position). We recommend the different of the
wages is not over USD1 as the purpose of differ the wages is encourage the intern
tester do well in their testing and become the regular tester. Besides that, high wages
can attract more working adult who is high education background and high position in
the work place to become the NT’s tester. Reduce the pay of the intern tester can
cover the high pay of the knowledgeable working adult. To differ the group of tester
might come out with different questions:
Who is the Intern tester?
They are 1st recruit by the NT. NT need to evaluate their performance to justify do
they suitable to become their regular tester or resign them.
How to evaluate the intern tester to ensure they are qualified to become NT’s regular
tester?
Based on the evaluation result of the employer who rate for the tester during the
testing. NT has to establish their own upgrade system for their tester. To ensure the
system and regulation is fair to every tester, every tester need to be informed of their
evaluation result.
How to justify the knowledgeable tester?
The tester needs to summit their personal information to proof their education
qualification (at least degree level) and working position.
The table of comparison is showing below:
Tester
Differenc
Price
Intern
Regular
Knowledgeable
USD6
USD7
USD8
No
Reach the standard
establish by NT
Qualification
Advantage
Provide direct
opinion
Disadvantage
Quality may not
guarantee
Provide direct
opinion
High performance
in the testing
Provide the public view
and no able to provide an
useful suggestion
Degree Level /
High position is
workplace
High performance
in the testing
Provide informative
information and
profession advice
High price
9|Page
3.5 Joker Concept
Netizen can require employer to rate for the tester’s performance in every testing
report. The tester who performs well in the testing will get extra bonus from Netizen
and become the company regular tester. Thus, the tester who did not perform well will
deduct their paid by Netizen and support by the evaluation by the employer. Then,
Netizen can categorize those qualify tester sort by their demographic variables such as
age, gender, nationalities, income level and etc. This action is useful and convenient
for Netizen to look for tester immediately after they get a new testing task from
employer. Besides that, Netizen can give extra bonus for the tester who introduce a
new friend join Netizen or a new business.
10 | P a g e
4.0 From Visitor to Tester
4.1 How to be a Tester?
It is a big question for visitor who interested to be tester. There is no clear direction on
how the sign up as a tester in the home page. The first thing we look at the homepage,
we might click into 'Our Tester' to check out more information on how to be a tester.
The heading of the button mislead the visitor.
The icon which lead to more information on how to be a tester is at the bottom of the
page. The icon color is in black and grey and very hard to be seen, it is not attractive
and eyes catching. Visitor might do not notice about it.
After clicking into the icon 'Be a Tester and Earn Money', we will seen a long list of
FAQs. The font size can be bigger or turn this list into a video. The video script can
be the written FAQ in the website. Turn the wordings to video. It can be done by
many ways, it is all depend on the company. More graphics will help to improve the
interest of reading. The wordings might lead the visitors to close the website. The
main points can zoom in for visitors by using different colors or graphics which will
add on interest for the visitor to continue. Examples, the money sign when mention
about $7. Money can be the attractive point for the visitor to continue searching how
to be a tester.
11 | P a g e
Now, we click into 'Join us as tester now!'. A Tester sign up
page show up, blank space for the visitor to fill up their
details. Well, it is simple and short which easy for the visitor
to fill up. However, the space used up for the sign up is only
the left side. This page is not fully utilize. More graphics can
add in to spice up the page.
Overall, the recruitment process is too simple and unclear.
There should have a clear and eyes catching button to link the
visitor to the video on why they should be a tester. After the
video, link them to the sign up page if they're interested.
12 | P a g e
4.2 Test Process
The first thing a tester have to do is go to Netizen website and login with their email
address and password. Job available will be shown then. The design of the platform
is too boring. No instruction is given on what to do next. For a tester, URL seems to
be a technical, the word website will be more suitable.
We created a new icon for Netizen Testing. It helps the page look more friendly and
not only wordings. A process line is added in to show the tester where he is and how
many steps more to complete the task. Colors added in make the page more alive.
Edited
The following step will bring us to the test details. The original test details only
present in black and white and with wordings which make the page serious and no
life. We have edited the page shown in below, process line and speaking icon.
Origin
al
Edited
After understanding all the details, the tester will have to proceed to mic testing. The
original design of the page is as following. The wording 'Please Complete the test
within 24 hours' sounds like commanding, which is not user friendly. The design too
plain and no creativity.
13 | P a g e
The edited page with the new icon doing the mic testing, it is more alive compare to
only wording. A process line of cause cannot be ignored.
After the mic test, the tester will be able to hear whether the sound is loud enough.
Then, a warm reminding by the icon to tester of close other websites before he start
the test. This can make sure the tester privacy will not be captured to the recorder.
We can conclude that, before the testing, the step from login to mic test, the user
interface can be more alive and attractive. Simple design will give the tester a bad
image like the company do not seem to have creativity and get things done randomly
without proper and attractive design. The effort of getting good design is necessarily.
Another problem that testers face after doing the testing, they did not notice about this
'Please click HERE to complete the survey'. This phrase is not outstanding to capture
the attention of tester. After adding the icon, it looks more outstanding.
14 | P a g e
The presentation of the test survey is very simple and the big column give tester an
impression of there are still many things to be completed. Picture can add in as
background to make it more attractive and interesting. The blank can change to
multiple choice or grid type for the tester to answer.
5.0 HOW TO IMPROVE E-SERVICES
5.1 Improvement of NT platform
NT platform is the major tool that used to test out the websites and also one of the
major e-services offered by NetizenTesting. However , there are some weaknesses we
found in the platform. Improvements have to be done in order to provide excellent
services.
5.1.1 Uploading error
Testers found errors while uploading the testing video. The platform show 'error in
uploading' and testers didn't get any instructions on how to solve it. As a result, testers
are waiting in from of the pc without any ideas about what should they do.
NetizenTesting can put up the ways to re-upload video and where to find their testing
video on the platform if there is uploading error. So that they don't have to do all over
again for second times. Also, they can provide a upload file options. In the case if
15 | P a g e
tester can't upload the file, they can re-log in their account, browse their video in the
C drive to upload again.
5.1.2. Back to previous instruction? Redo all over again?
Some of the tester found that it is impossible for them to back to previous instruction
and test for it. Testers are fresh tester in testing video, some of them think they missed
out something to comment in the previous instruction. So they prefer back to previous
steps and do it nicely. However, they have to continue the task till the end and redo
over again. Some tester might just skip the things he/she missed out and keep on
doing the test. It's bad for NetizenTesting because they might lose out some of the
useful comment and ideas.
NetizenTesting can offer the function of 'back to previous' or save the video part by
part in order for tester to back previous steps and do for that part only.
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5.2 Customer Services
5.2.1. Live Chat or Off Chat?
After we visit NetizenTesting website, we found that
NT provided live chat which used to interact with
public, testers, potential clients and so on to clear
their doubts on NT services. However, the live chat
like 'living without a soul'. Live chat but seldom
online. Visitors, potential customers, testers might
faced problems when visit through NT website and
they might in trouble to clear their doubts. Thus, NT seems failed to offer a better
customer services.
NetizenTesting should allocate manpower who always stay online, prepare
himself/herself to help customer and testers. Instead of offering help through live chat,
NT can fully utilize on social media as a platform for advertising and customer
services. For example, Facebook, Twitter, Google+, LinkedIn and others. Online
consultation also can be done through Google + which can have a online seminar or
chatting with numbers of people.
5.2.2. Better understanding on your services
Before NT focuses on improvement of E-services, firstly make sure people are
understand about your services. But how to introduce to public about the services
provided? NT can actually make a short and simple video to introduce NetizenTesting
to public. The video have to be attractive in order to capture people attention. We
think NT should included some story concept which about the benefit of using NT
platform, services provided, how to solve business problem and so on into the video
and combine with technical video which is a formal introduction of NetizenTesting.
Also, video tutorial can be made to teach or give clear instruction on how to apply as
tester, how to do video testing and how to solve possible error occurred. NT can
include some of the FAQ into the video to answer those questions through a different
ways. Testers can get a clearer understanding and attractive instructions through video
instead go through the long instructions prepared by NT currently. NT can post up the
video to social media like Facebook and YouTube to share with more people to boost
traffic.
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We recommend NT to have at least 4 videos:
1. Business introducing Video
2. FAQ video
3. 'How to apply as tester?' video
4. 'How to start Website Testing?' video
5.3 Social Media
Social media is the current trend for advertising due to zero cost and connecting with
all around the world. Also, through social media NT can interact with public and offer
help whenever they have doubts on your services. However, when we visit NT social
media platform, Facebook and Twitter, we found there is lacking of traffic on social
media. Meaning that not much of people knows about your page and your company or
not aware of it. For example, less followers (ONLY 5 Followers) and tweets in
Tweeter; less Facebook LIKES (ONLY 211 Likes) and Facebook Post. Massive
efforts to improve social media are a MUST for NT.
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Assigning one or two manpower to keep an eye on social media platform is needed.
One person in charge of social media network to post up status, news, article can
connects with hundreds, thousands and even more people out there. This is one of the
effective way to bring up company awareness and boost sales. With large traffic,
potential clients might aware of your services and it is more convincing when people
are talking about you! From here, NT can update the current business activities, news,
services offered, promoting company and also look for testers from different kind of
backgrounds instead of looking for them by offline which is more difficult.
5.4 Web Design
Website is the 1st place that public, customers and testers to know more about you.
We think NetizenTesting should really fully overhaul their official website. We found
that there are too much of similarities in web page layouts, webpage details between
NetizenTesting and UserTesting, for examples website homepage design, pricing,
FAQ, Blog and so on!
5.4.1 Homepage
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5.4.2 Client and How it Works
Netizen Testing
User Testing
5.4.3 FAQ (Frequent Asked Questions)
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5.4.4 Sign up & Pricing
Netizen Testing
User Testing
Too much of similarities with competitor’s website layout caused a real BAD image.
Public or potential buyer might think NT is copying others’ people idea. Credibility of
NT definitely drops and people might have no faith on them. So how can Netizen
Testing gain sales when people have no confidence on them?
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We recommend Netizen Testing to change the webpage to be more attractive. Mostly
using black colour as background, inserting more photos, icons and most importantly
videos. Here are few sample webpage designs that can be referred.
www.blitzagency.com
LightSpeed Retai
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Case Study
Cost of a Tester
By sponsoring Social Board RM1000, Netizen able to reach out to:
Social Board
S Board Intima
INTIMA Official
Facebook Group
INTI IU Faculty of Business,
Communications and Law
Event
Workshop
Orientation Night
Event Booth
Club Members
Total
10% Interested
30%Willing to Try
30% Successful
Website
www.facebook.com/we.live.to.socialize
www.facebook.com/INTIIU.SocialBoard
www.facebook.com/groups/
162693763826814
www.facebook.com/groups/
205976872760809
Total
10% Interested
30%Willing to Try
30% Successful
People
2,150
1,048
3,121
707
7026
702
210
63
Estimated Participant
160 (2 sessions)
1300
500
300
2260
339
101
30
The cost to get one successful tester will be:
RM1000/93= RM10.75
Additional Benefits:
Company’s logo will be publicized on:
Event Flyers
Event Booklet (Half page in black and white)
Official Event Booth
Social Board Notice Board
Event Slides
Event Photos -Facebook: Social Board
Official Event Page -Facebook: Social Board
A souvenir of appreciation will be given.
An appreciation certificate will be given.
Conduct company's survey in campus (20 participants)
Open booth at INTI International University’s Bakery Concourse (2 days)
Increase Company's Page Like (300 likes)
Invitation to Event as VIP
*Refer to the Attachment for more information.
Conclusion
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User experience is rather important for companies especially for those involved in Ecommerce sites which offer products and services. It is important for a company to
investigate on how users actually feel after they used the company products or
associated with the company for example visiting company website for information or
make purchase through company's website. But how can they find out to improve
company website and increase user experiences?
Netizen Testing is a company that provides website testing, identify user experiences
of the website then provide you an analysis on how can you improve the sites. We
think the selling point of NT indeed an attractive and creative idea which is something
'NEW' in our local market. Everyone is talking about online, globalization, internet,
social media network and etc. So do the company! There are lots company utilizing
the internet as a platform for start up business and retailing and the numbers is
increasing. SMEs (Small Medium Enterprises) definitely a very potential group of
customers for Netizen Testing as they are lack of experiences on how to handle their
website, how to improve their websites to make it an outstanding one and some "Do's
& Don't" when setting up a web sites.
Not only SMEs, but even some large corporation might neglected the important of a
websites. Websites nowadays are not only for updating information and news but a
competitive business tools for an enterprises to withstand in the market with keen
competition. Also, even an enterprises is so well-experiences in their market, doesn't
mean all their activities are perfect. For examples, as are results of testing out the
websites of Amazon.com and other local websites like Lazada.com, we found
Amazon.com is not something that unbeatable or undefeatable. Local company or
smaller company still obtaining high chance to compete with BIG firms out there.
And here's how NT can attract customers which is by consulting their clients to
improve their sites form a poor design and layout into a competitive one.
However, there are some problems that might haunted Netizen Testing too like the
way to recruit testers, how to simplify the process and how to improve their EServices into a higher level. Through the report, our team had suggested few solutions
to cope with those problems. In fact, we planted some 'Theory" into it which
originated by ourselves (Not sure if others had done it, but promise no plagiarism
involved). We always think that University in fact a most potential group to target.
Students tend to be employees for companies in future and thus they might be
potential customer for NT. Also, the TEP (Tester Exchange Program) is some new
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ideas from us that hope in helping NT to recruit working adults tester in a more
efficient way. Well, another interesting concept would be "Joker" concept which
emphasizes how NT can keep all those who is quality tester. "If you are good in
something, don't do it for FREE".
Also, we have shown some of the possible changes that NT might apply on their
platform and website. Some cool new features suggestions have been given in 'How
to improve NT Platform'. It is all inspired by the problem we faced when testing out
the website using NT platform. Also, some ideas on how to improve social media of
NT and web design have been given within the report as well. Major overhaul of
Netizen Testing website have to be done in order to attract people and increase their
credibility.
Lastly, we hope that we are contributing on Netizen Testing's improvement by
offering some ideas for it. We hereby would like to thank representatives of Netizen
Testing, Alvin and Wee Li for assisting us to complete the task given. It is our honour
to have such opportunity to work together with Netizen Testing. We gained more
through the employer project. Thanks!
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