professional_practice.doc 54KB Jun 15 2011 11:19:30 PM
Professional Practice 101 Business Strategies and Case Studies in Architecture2nd
Edition
Andy Pressman, The Univ. of New Mexico
WHY TO BUY
A highly respected collection of essays and case studies on contemporary
architectural practice that has become a standard text in the profession and
schools of architecture.
INFORMATION
Author biography
ISBN10: 0-471-68366-3
ISBN13: 978-0-471-68366-7
In Store Date: March 31, 2006
Publication Date: March 31, 2006
Price: US$ 60.00
CAN$ 77.99
£ 39.99
Pages: 368 (estimated)
Season: Winter 2006
-Essays examine the issues involved in the successful operation of an architectural practice.
Trim Size: 7 x 10 in.
- Includes contributions by Charles Gwathmey, Mario Salvadori, Gene Kohn, and other wellFormat: Paper
known architects and designers.
Previous ISBN: 0-471-13015-X
- Contains practical and insightful case studies, many more than the first edition, with
Number of Illustrations:
interpretation and analysis of actual situations.
• Photos: B&W: 19 Color:0
- Practice issues are linked to the process of design to make the text relevant and intriguing.
• Drawings: B&W: 56 Color:0
- Offers valuable reference information for architects who are preparing for the licensing exam. Subject: (AR70) Professional Practice
Field: ARGD00 (Architecture and
- A chapter dedicated to communication is new for the second edition.
Design)
- Essays offer legal basis and relevance of (1) public health, safety and welfare, (2) building
Discipline: ARX000 (Architecture)
codes, zoning and subdivision requirements, (3) aesthetic regulations and design review
Subdiscipline: ARX100 (Architecture)
processes, and (4) requirements for licensure.
Course: AR0550 (Statics & Strengths of
Materials)
Product Line: (Z1)
Architecture/Engineering
Discount Group: (4P) Professional(PL:
BFHKRUZ,ISY3)
(Please include secondary markets)
Bookstore Category: (ARC000000)
ARCHITECTURE/General
Architecture students (upper-level undergraduate and graduate students), and practicing
Editor: (031) Czarnecki, J.
architects.
Marketing Manager: (44) Mayhew,
Justin
Publisher: (Z1) Amanda Miller
EAN: 9780471683667
UPC: 723812702398
Market Restrictions: World Rights
Rights: Incomplete Rights
Andy Pressman, AIA, is an Assistant Professor of Architecture and
Planning at the University of New Mexico, and is the principal of his own
award-winning architectural firm based in Albuquerque. His work has been
featured in over twenty professional and popular publications
including Architectural Record and Architecture.
Sales handles
About the topic/technology
Market description
11/30/2005
John Wiley & Sons , Inc. - Tip Sheet
Page 1
Professional Practice 101 Business Strategies and Case Studies in Architecture2nd Edition
Andy Pressman
About the book
This book offers a wealth of practical knowledge about the operation of an architectural practice. Its topics include project
management, firm organization, legal issues, marketing, risk management, professional liability insurance, design and information
technology, client and contractor relations, licensing, project delivery, internships, group dynamics, and financial management. The
breadth of case studies from nationally-renowned contributors in the field adds depth and richness to the text.
Previous works by author/editor (Title; Author; ISBN; Price; Pub Date; Net Sales; Publisher; Comments)
Pressman. "The Fountainheadache: The Politics of Architect-Client Relations," Wiley (0471-30992-3) 1995, 224 pp., $60, Sales:
2,083 units as of 1/28/04.
Pressman. "Architecture 101: A Guide to the Design Studio," Wiley (0471-57318-3) 1993, 179 pp., $29.95. Out of Print. Sales: 2,696
units as of 1/28/04.
Related titles (Add sales information)
- American Insitute of Architects. "The Architect's Handbook of Professional Practice," 0471419699, August 2001, 1056 pages cloth,
$250. (9428 units life through 1/28/04)
- American Insitute of Architects. "The Architect's Handbook of Professional Practice Student Edition," 0471176729, December
2001, 624 pages cloth, $90. (6246 units life through 1/28/04)
- Wasserman, Barry. "Ethics and the Practice of Architecture," 0471298220, February 2000, 336 pages paper, $60. (1258 units life
through 1/28/04)
- Abramowitz, Ava. "Architect's Essentials of Contract Negotiation," 0471443654, April 2002, 304 pages paper, $35. (2206 units life
through 1/28/04)
- Dell'Isola, Michael. "Architect's Essentials of Cost Management," 047144359x, March 2002, 320 pages paper, $35. (1207 units life
through 1/28/04)
- Gruesel, David. "Architect's Essentials of Presentation Skills," 0471176753, July 2002, 240 pages paper, $35. (1176 units life
through 1/28/04)
- Piven, Peter and Brad Perkins. "Architect's Essentials of Starting a Design Firm," 0471234818, April 2003, 272 pages paper, $35.
(1163 units life through 1/28/04)
- Stasiowski, Frank. "Architect's Essentials of Winning Proposals," 0471272418, May 2003, 210 pages paper, $35. (717 units life
through 1/28/04)
Previous Editions
• 0-471-13015-X — {{Professional Practice 101}}/February 11, 2000/US$ 60.00, CAN$ 77.99, £ 34.50/368 pages
11/30/2005
John Wiley & Sons , Inc. - Tip Sheet
Page 2
Professional Practice 101 Business Strategies and Case Studies in Architecture2nd Edition
Andy Pressman
Table of contents
Foreword to the Second Edition by Thomas Fisher.
Preface.
Acknowledgements.
Chapter One. Practice, Practice, Practice.
What It Means to Be a Professional or the Courage to Be a Misfit.
Professionalism and the Public Interest.
Professional Through and Through.
Linking Design and Practice.
For Whom Should You Design?.
Are You an Artist or an Architect?.
Sidebar: Voodoo and Hearsay.
Almost All About IDP, ARE, AIA, NCARB, NAAB, and ACSA.
Sidebar: Timing of the Architect Registration Examination.
Designing Your Career.
Case Study: Designing Your Career.
Chapter Two. Do the Right Thing.
Architects and Ethics.
Sidebar: Postscript on Ethical Behavior.
Case Study: The Fifty-Nine-Story Crisis.
Chapter Three. The Firm: Commoditiy and Delight.
Design Firm Typologies.
Firm Start-Ups.
Two Start-Up Profiles: Young, Digital, and Good.
Profiles in Courage: Three Firms.
Case Study: ABC/Prieto Haskell.
Case Study Analysis: A Firm in Search of a New Identity.
Case Study: Rose/Knox Townhouses or Architects Build Cheap House for Themselves.
Chapter Four. Project Management.
Managing the Process versus Producing the Product .
Making Group Projects in Studio Work for You .
Client Relations: Of Timing and Schmoozing.
Designing Your Time.
Sidebar: Experimental Drawing-Drawing to Steal.
The Ultimate Manager: The Role of Wisdom in Louis Kahn's Office.
Case Study: Anne Cahill (A) and (B).
Author's Case Study Analysis: Portrait of a Project Manager.
Case Study: Drawing as a Means to Practice.
Chapter Five. Making a (Financial) Statement.
Financial Management Primer.
Sidebar: Managing the Labor Force.
The Real Meaning of Green Design: Fees and Schedules.
Conventional versus Progressive Real Estate Development.
Case Study: Downtown Albuquerque Theater Block.
Chapter Six. To Market, to Market.
Top 10 Rules of Marketing.
Marketing for Success.
Sidebar: Selling Architectural Services.
Top 10 Presentation Skills.
Top 10 Principles for Design on the Web.
Case Study: Richards Roth Caruso, Inc..
Chapter Seven. Laws and Order.
Thinking Ahead in the Architect-Client Relationship.
The Relationship of the Architect and Contractor.
11/30/2005
John Wiley & Sons , Inc. - Tip Sheet
Page 3
Top 10 Legal Implications of Electronic Documents.
Case Study: Minor Setbacks.
Case Study: Accounting for Terraces-Dealing with Unclear Regulations.
Chapter Eight. Risky Business.
Risk Management and Professional Liability Insurance.
Negotiating Strategies and Consensus Building.
Top 10 Ways to Manage Risk and Prevent Losses.
Case Study: Capital Architects.
Chapter Nine. New Modes of Service and Project Delivery.
Models for the Architectural Profession.
The Emergence of the Virtual Architectural Practice.
Computers and Practice: The Digital Guerrilla.
Project Delivery Strategy.
Keys to Quality: Success Strategies in Design-Build Partnerships.
Sidebar: Small-Scale Commercial and Residential Projects.
Leading to Project Delivery in Japan.
Case Study: Digital Practice-Rethinking the Design Process.
Chapter Ten. Nontraditional Practice.
The Maverick Architects: Success in Nontraditional Careers.
Sidebar: Choosing Multiple Career Paths .
Pursuing a Career in the Academy .
Out of the Swamp, or the Evolution of a Career.
Case Study: The Urban Design Jazz Ensemble.
Case Study: An Unusual Consulting Practice-Dyer + Dyer.
Case study: Unexpected Opportunities of an Urbanist Practice.
Chapter Eleven. Social Responsibilities.
Architects as Leaders.
Sidebar: A Situational Team Approach to Mentorship.
The Potential of Pro Bono Practice.
Sidebar: Selling Out or Selling Yourself?.
Building Prose for Building Pros.
Meeting the Minimums and Missing the Point.
Case Study: Transformational Leadership in Architecture Firms.
Case Study: Green Against the Grain .
Index.
11/30/2005
John Wiley & Sons , Inc. - Tip Sheet
Page 4
Edition
Andy Pressman, The Univ. of New Mexico
WHY TO BUY
A highly respected collection of essays and case studies on contemporary
architectural practice that has become a standard text in the profession and
schools of architecture.
INFORMATION
Author biography
ISBN10: 0-471-68366-3
ISBN13: 978-0-471-68366-7
In Store Date: March 31, 2006
Publication Date: March 31, 2006
Price: US$ 60.00
CAN$ 77.99
£ 39.99
Pages: 368 (estimated)
Season: Winter 2006
-Essays examine the issues involved in the successful operation of an architectural practice.
Trim Size: 7 x 10 in.
- Includes contributions by Charles Gwathmey, Mario Salvadori, Gene Kohn, and other wellFormat: Paper
known architects and designers.
Previous ISBN: 0-471-13015-X
- Contains practical and insightful case studies, many more than the first edition, with
Number of Illustrations:
interpretation and analysis of actual situations.
• Photos: B&W: 19 Color:0
- Practice issues are linked to the process of design to make the text relevant and intriguing.
• Drawings: B&W: 56 Color:0
- Offers valuable reference information for architects who are preparing for the licensing exam. Subject: (AR70) Professional Practice
Field: ARGD00 (Architecture and
- A chapter dedicated to communication is new for the second edition.
Design)
- Essays offer legal basis and relevance of (1) public health, safety and welfare, (2) building
Discipline: ARX000 (Architecture)
codes, zoning and subdivision requirements, (3) aesthetic regulations and design review
Subdiscipline: ARX100 (Architecture)
processes, and (4) requirements for licensure.
Course: AR0550 (Statics & Strengths of
Materials)
Product Line: (Z1)
Architecture/Engineering
Discount Group: (4P) Professional(PL:
BFHKRUZ,ISY3)
(Please include secondary markets)
Bookstore Category: (ARC000000)
ARCHITECTURE/General
Architecture students (upper-level undergraduate and graduate students), and practicing
Editor: (031) Czarnecki, J.
architects.
Marketing Manager: (44) Mayhew,
Justin
Publisher: (Z1) Amanda Miller
EAN: 9780471683667
UPC: 723812702398
Market Restrictions: World Rights
Rights: Incomplete Rights
Andy Pressman, AIA, is an Assistant Professor of Architecture and
Planning at the University of New Mexico, and is the principal of his own
award-winning architectural firm based in Albuquerque. His work has been
featured in over twenty professional and popular publications
including Architectural Record and Architecture.
Sales handles
About the topic/technology
Market description
11/30/2005
John Wiley & Sons , Inc. - Tip Sheet
Page 1
Professional Practice 101 Business Strategies and Case Studies in Architecture2nd Edition
Andy Pressman
About the book
This book offers a wealth of practical knowledge about the operation of an architectural practice. Its topics include project
management, firm organization, legal issues, marketing, risk management, professional liability insurance, design and information
technology, client and contractor relations, licensing, project delivery, internships, group dynamics, and financial management. The
breadth of case studies from nationally-renowned contributors in the field adds depth and richness to the text.
Previous works by author/editor (Title; Author; ISBN; Price; Pub Date; Net Sales; Publisher; Comments)
Pressman. "The Fountainheadache: The Politics of Architect-Client Relations," Wiley (0471-30992-3) 1995, 224 pp., $60, Sales:
2,083 units as of 1/28/04.
Pressman. "Architecture 101: A Guide to the Design Studio," Wiley (0471-57318-3) 1993, 179 pp., $29.95. Out of Print. Sales: 2,696
units as of 1/28/04.
Related titles (Add sales information)
- American Insitute of Architects. "The Architect's Handbook of Professional Practice," 0471419699, August 2001, 1056 pages cloth,
$250. (9428 units life through 1/28/04)
- American Insitute of Architects. "The Architect's Handbook of Professional Practice Student Edition," 0471176729, December
2001, 624 pages cloth, $90. (6246 units life through 1/28/04)
- Wasserman, Barry. "Ethics and the Practice of Architecture," 0471298220, February 2000, 336 pages paper, $60. (1258 units life
through 1/28/04)
- Abramowitz, Ava. "Architect's Essentials of Contract Negotiation," 0471443654, April 2002, 304 pages paper, $35. (2206 units life
through 1/28/04)
- Dell'Isola, Michael. "Architect's Essentials of Cost Management," 047144359x, March 2002, 320 pages paper, $35. (1207 units life
through 1/28/04)
- Gruesel, David. "Architect's Essentials of Presentation Skills," 0471176753, July 2002, 240 pages paper, $35. (1176 units life
through 1/28/04)
- Piven, Peter and Brad Perkins. "Architect's Essentials of Starting a Design Firm," 0471234818, April 2003, 272 pages paper, $35.
(1163 units life through 1/28/04)
- Stasiowski, Frank. "Architect's Essentials of Winning Proposals," 0471272418, May 2003, 210 pages paper, $35. (717 units life
through 1/28/04)
Previous Editions
• 0-471-13015-X — {{Professional Practice 101}}/February 11, 2000/US$ 60.00, CAN$ 77.99, £ 34.50/368 pages
11/30/2005
John Wiley & Sons , Inc. - Tip Sheet
Page 2
Professional Practice 101 Business Strategies and Case Studies in Architecture2nd Edition
Andy Pressman
Table of contents
Foreword to the Second Edition by Thomas Fisher.
Preface.
Acknowledgements.
Chapter One. Practice, Practice, Practice.
What It Means to Be a Professional or the Courage to Be a Misfit.
Professionalism and the Public Interest.
Professional Through and Through.
Linking Design and Practice.
For Whom Should You Design?.
Are You an Artist or an Architect?.
Sidebar: Voodoo and Hearsay.
Almost All About IDP, ARE, AIA, NCARB, NAAB, and ACSA.
Sidebar: Timing of the Architect Registration Examination.
Designing Your Career.
Case Study: Designing Your Career.
Chapter Two. Do the Right Thing.
Architects and Ethics.
Sidebar: Postscript on Ethical Behavior.
Case Study: The Fifty-Nine-Story Crisis.
Chapter Three. The Firm: Commoditiy and Delight.
Design Firm Typologies.
Firm Start-Ups.
Two Start-Up Profiles: Young, Digital, and Good.
Profiles in Courage: Three Firms.
Case Study: ABC/Prieto Haskell.
Case Study Analysis: A Firm in Search of a New Identity.
Case Study: Rose/Knox Townhouses or Architects Build Cheap House for Themselves.
Chapter Four. Project Management.
Managing the Process versus Producing the Product .
Making Group Projects in Studio Work for You .
Client Relations: Of Timing and Schmoozing.
Designing Your Time.
Sidebar: Experimental Drawing-Drawing to Steal.
The Ultimate Manager: The Role of Wisdom in Louis Kahn's Office.
Case Study: Anne Cahill (A) and (B).
Author's Case Study Analysis: Portrait of a Project Manager.
Case Study: Drawing as a Means to Practice.
Chapter Five. Making a (Financial) Statement.
Financial Management Primer.
Sidebar: Managing the Labor Force.
The Real Meaning of Green Design: Fees and Schedules.
Conventional versus Progressive Real Estate Development.
Case Study: Downtown Albuquerque Theater Block.
Chapter Six. To Market, to Market.
Top 10 Rules of Marketing.
Marketing for Success.
Sidebar: Selling Architectural Services.
Top 10 Presentation Skills.
Top 10 Principles for Design on the Web.
Case Study: Richards Roth Caruso, Inc..
Chapter Seven. Laws and Order.
Thinking Ahead in the Architect-Client Relationship.
The Relationship of the Architect and Contractor.
11/30/2005
John Wiley & Sons , Inc. - Tip Sheet
Page 3
Top 10 Legal Implications of Electronic Documents.
Case Study: Minor Setbacks.
Case Study: Accounting for Terraces-Dealing with Unclear Regulations.
Chapter Eight. Risky Business.
Risk Management and Professional Liability Insurance.
Negotiating Strategies and Consensus Building.
Top 10 Ways to Manage Risk and Prevent Losses.
Case Study: Capital Architects.
Chapter Nine. New Modes of Service and Project Delivery.
Models for the Architectural Profession.
The Emergence of the Virtual Architectural Practice.
Computers and Practice: The Digital Guerrilla.
Project Delivery Strategy.
Keys to Quality: Success Strategies in Design-Build Partnerships.
Sidebar: Small-Scale Commercial and Residential Projects.
Leading to Project Delivery in Japan.
Case Study: Digital Practice-Rethinking the Design Process.
Chapter Ten. Nontraditional Practice.
The Maverick Architects: Success in Nontraditional Careers.
Sidebar: Choosing Multiple Career Paths .
Pursuing a Career in the Academy .
Out of the Swamp, or the Evolution of a Career.
Case Study: The Urban Design Jazz Ensemble.
Case Study: An Unusual Consulting Practice-Dyer + Dyer.
Case study: Unexpected Opportunities of an Urbanist Practice.
Chapter Eleven. Social Responsibilities.
Architects as Leaders.
Sidebar: A Situational Team Approach to Mentorship.
The Potential of Pro Bono Practice.
Sidebar: Selling Out or Selling Yourself?.
Building Prose for Building Pros.
Meeting the Minimums and Missing the Point.
Case Study: Transformational Leadership in Architecture Firms.
Case Study: Green Against the Grain .
Index.
11/30/2005
John Wiley & Sons , Inc. - Tip Sheet
Page 4