Pengaruh Promosi dan Potongan Harga Terhadap Keputusan Pembelian Kosmetik Merek The Body Shop Outlet Sun Plaza Medan
LAMPIRAN 1
KUESIONER PENELITIAN
Nomor
Responden:..........
KUESIONER
Responden yang terhormat,
Saya adalah mahasiswi Program Studi Manajemen Universitas Sumatera Utara
yang sedang menyusun penelitian yang berjudul “Pengaruh Promosi Dan
Potongan Harga Terhadap Keputusan Pembelian Kosmetik Merek The Body
Shop Outlet Sun Plaza Medan”. Oleh karena itu, saya mengharapkan kesediaan
Saudara/Saudari untuk mengisi kuesioner penelitian ini dengan baik. Atas
kesediaan Saudara/Saudari saya ucapkan terima kasih.
Petunjuk Pengisian
Memberikan tanda ( ) pada alternatif pilihan jawaban dari pertanyaan yang ada
sesuai dengan pendapat Saudara/Saudari, berdasarkan keterangan sebagai berikut:
SS
= Sangat Setuju
S
= Setuju
KS
= Kurang Setuju
TS
= Tidak Setuju
STS
= Sangat Tidak Setuju
Identitas Responden
1. Nama
:
2. Usia
:
3. Tingkat Pendidikan
:
a. SMU/ SLTA sederajat
Tahun
b. Diplomna c. Sarjana
d.
Pascasarjana
4. Banyaknya Konsumsi Produk The Body Shop:
a. 1 kali
b. 2 kali
c. 3 kali
d. 4 kali
e.
Berulang kali
80
Universitas Sumatera Utara
Daftar Pernyataan
No.
Promosi (X1)
SS
1 The Body Shop menawarkan program promosi
produknya sangat menarik.
2 The Body Shop senantiasa melakukan penawaran khusus
kepada saya dalam jangka waktu tertentu.
3 Pihak The Body Shop menawarkan hadiah kepada saya
setiap pembelian produknya dalam jangka waktu
tertentu.
4 Pihak The Body Shop menawarkan hadiah menarik
kepada saya setiap pembelian produk tertentu.
5 The Body Shop memperkenalkan produk yang baru
diluncurkan kepada saya dalam bentuk sampel secara
gratis.
S
KS TS STS
No.
Potongan Harga (X2)
1 The Body Shop menawarkan price reduction (penurunan
harga) dalam pembelian produk tertentu.
2 The Body Shop memberikan potongan harga khusus
kepada member (pelanggan tetap).
3 The Body Shop selalu memberikan potongan harga di
hari – hari besar.
SS
S
KS TS STS
No.
Keputusan Pembelian (Y)
1 Saya membeli produk The Body Shop untuk memenuhi
kebutuhan kecantikan dan perawatan tubuh.
2 The Body Shop memiliki variasi produk yang sesuai
dengan selera saya.
3 Harga produknya sesuai dengan kemampuan finansial
saya.
4 Promosi yang dilakukan The Body Shop sangat menarik
mendorong saya untuk membelinya.
SS
S
KS TS STS
81
Universitas Sumatera Utara
LAMPIRAN 2
Hasil Tabulasi Jawaban Responden
Lampiran-2
The Body Shop Outlet Sun Plaza Medan
Hasil Tabulasi Jawaban Responden
Promosi (X1)
Responden
Potongan Harga (X2)
Minat Beli Konsumen (Y)
K1
K2
K3
K4
K5
JLH
K6
K7
K8
JLH
K9
K10
K11
K12
JLH
X1
X2
Y
1
4
4
3
5
4
20
5
4
4
13
3
4
4
4
15
20
13
15
2
5
4
5
3
5
22
5
5
3
13
4
5
4
5
18
22
13
18
3
4
4
5
5
4
22
4
4
3
11
4
4
5
4
17
22
11
17
4
5
4
5
4
5
23
4
5
4
13
4
5
4
5
18
23
13
18
5
5
5
4
4
5
23
5
5
4
14
3
5
3
5
16
23
14
16
6
4
4
4
4
4
20
5
4
4
13
4
4
4
4
16
20
13
16
7
5
5
5
4
5
24
3
5
5
13
5
5
5
5
20
24
13
20
8
5
4
4
4
4
21
5
5
4
14
4
5
4
5
18
21
14
18
9
4
3
4
3
3
17
3
4
3
10
4
4
4
4
16
17
10
16
10
5
5
5
5
5
25
5
5
5
15
5
5
5
5
20
25
15
20
11
5
5
5
5
5
25
5
5
5
15
3
5
3
5
16
25
15
16
12
4
4
4
4
4
20
4
4
4
12
4
4
4
4
16
20
12
16
13
5
5
4
5
5
24
5
5
5
15
5
5
5
5
20
24
15
20
14
5
4
5
5
5
24
5
5
5
15
5
5
5
5
20
24
15
20
15
4
3
4
4
4
19
4
4
4
12
4
4
4
4
16
19
12
16
16
5
3
5
5
5
23
5
5
5
15
5
5
4
5
19
23
15
19
17
5
5
4
5
5
24
3
5
5
13
5
5
5
5
20
24
13
20
18
4
4
5
4
4
21
4
4
4
12
4
4
5
4
17
21
12
17
19
5
4
5
5
5
24
5
5
5
15
5
5
5
5
20
24
15
20
20
5
4
5
4
4
22
4
5
4
13
5
5
5
5
20
22
13
20
21
4
4
4
4
4
20
4
4
4
12
4
4
4
4
16
20
12
16
22
5
5
5
5
5
25
5
5
5
15
5
5
5
5
20
25
15
20
23
5
5
5
5
5
25
5
5
5
15
4
5
4
5
18
25
15
18
82
Universitas Sumatera Utara
24
4
4
4
4
4
20
4
4
4
12
4
4
4
4
16
20
12
16
25
5
5
5
5
5
25
5
5
5
15
5
5
5
5
20
25
15
20
26
5
5
4
5
5
24
4
5
5
14
5
5
5
5
20
24
14
20
27
4
3
4
3
3
17
3
4
3
10
4
4
4
4
16
17
10
16
28
5
5
5
5
5
25
5
5
5
15
5
5
5
5
20
25
15
20
29
5
5
3
5
3
21
3
5
3
11
5
5
5
5
20
21
11
20
30
3
4
3
4
4
18
4
3
4
11
3
3
3
3
12
18
11
12
31
5
4
5
4
5
23
5
5
5
15
5
5
5
5
20
23
15
20
32
5
5
3
5
3
21
3
5
3
11
5
5
3
5
18
21
11
18
33
4
4
5
4
4
21
4
4
4
12
4
4
3
4
15
21
12
15
34
5
4
5
5
5
24
5
5
5
15
5
5
3
5
18
24
15
18
35
5
5
4
5
4
23
4
5
4
13
5
5
4
5
19
23
13
19
36
4
5
4
5
4
22
4
4
4
12
4
4
5
4
17
22
12
17
37
5
5
4
5
5
24
5
5
5
15
5
5
5
5
20
24
15
20
38
5
5
4
5
5
24
5
5
5
15
3
5
3
5
16
24
15
16
39
4
4
5
4
4
21
4
4
4
12
4
4
4
4
16
21
12
16
40
4
4
5
4
4
21
4
4
4
12
4
4
4
4
16
21
12
16
41
5
4
4
5
4
22
4
5
4
13
5
5
5
5
20
22
13
20
42
4
4
4
4
4
20
4
4
4
12
4
4
4
4
16
20
12
16
43
5
5
5
5
5
25
5
5
5
15
5
5
5
5
20
25
15
20
44
5
3
4
5
3
20
3
5
3
11
5
5
5
5
20
20
11
20
45
4
4
4
4
4
20
4
4
4
12
4
4
4
4
16
20
12
16
46
3
5
4
5
3
20
3
3
3
9
3
3
3
3
12
20
9
12
47
4
5
4
4
5
22
5
4
5
14
4
4
4
4
16
22
14
16
48
5
5
5
5
5
25
4
5
5
14
5
5
5
5
20
25
14
20
49
5
4
5
5
4
23
4
5
4
13
5
5
4
5
19
23
13
19
50
4
3
3
5
3
18
3
4
3
10
4
4
5
4
17
18
10
17
51
5
4
3
5
4
21
4
5
4
13
5
5
4
5
19
21
13
19
52
53
5
4
3
4
5
21
5
5
5
15
5
5
3
5
18
17
21
20
15
12
18
17
83
Universitas Sumatera Utara
4
4
4
4
4
20
4
4
4
12
4
4
5
4
54
5
3
5
5
5
23
5
5
5
15
3
5
3
5
16
23
15
16
55
3
5
4
5
5
22
5
3
5
13
3
3
4
3
13
22
13
13
56
4
5
4
4
4
21
4
4
4
12
4
4
5
4
17
21
12
17
57
5
5
5
5
5
25
5
5
5
15
5
5
4
5
19
25
15
19
58
5
4
5
5
5
24
5
5
5
15
5
5
5
5
20
24
15
20
59
4
4
4
4
4
20
4
4
4
12
4
4
4
4
16
20
12
16
60
5
4
5
5
5
24
5
5
5
15
5
5
5
5
20
24
15
20
61
5
3
5
5
5
23
5
5
5
15
5
5
5
5
20
23
15
20
62
3
5
4
5
3
20
3
3
3
9
3
3
3
3
12
20
9
12
63
4
4
5
4
4
21
4
4
4
12
4
4
4
4
16
21
12
16
64
5
4
5
5
5
24
5
5
5
15
5
4
5
5
19
24
15
19
65
5
5
5
5
5
25
5
5
5
15
5
5
5
5
20
25
15
20
Lampiran-2
The Body Shop Outlet Sun Plaza Medan
Hasil Tabulasi Jawaban Responden
Promosi (X1)
Responden
Potongan Harga (X2)
Minat Beli Konsumen (Y)
K1
K2
K3
K4
K5
JLH
K6
K7
K8
JLH
K9
K10
K11
K12
JLH
66
4
5
4
4
4
21
4
4
4
12
4
4
4
4
16
21
12
16
67
4
4
4
5
4
21
4
4
4
12
4
4
4
4
16
21
12
16
68
5
4
5
5
5
24
5
5
5
15
5
5
3
5
18
24
15
18
69
4
3
4
5
4
20
4
4
4
12
4
4
5
4
17
20
12
17
70
5
3
4
3
5
20
5
5
5
15
5
5
4
5
19
20
15
19
71
5
5
4
5
5
24
5
5
4
14
5
5
5
5
20
24
14
20
72
4
4
4
4
4
20
4
4
3
11
4
4
4
4
16
20
11
16
73
5
5
4
5
5
24
5
5
4
14
5
5
5
5
20
24
14
20
74
5
5
3
4
5
22
5
5
5
15
5
5
5
5
20
22
15
20
75
4
3
4
4
4
19
4
4
4
12
4
4
4
4
16
19
12
16
76
5
3
5
5
5
23
5
5
3
13
5
5
5
5
20
23
13
20
77
5
5
4
4
5
23
5
5
4
14
5
5
5
5
20
23
14
20
78
4
5
4
4
4
21
4
4
4
12
4
4
4
4
16
21
12
16
84
Universitas Sumatera Utara
79
5
4
5
4
5
23
5
5
3
13
4
5
4
5
18
23
13
18
80
5
5
4
5
5
24
5
5
5
15
5
5
3
5
18
24
15
18
81
4
4
5
5
4
22
4
4
4
12
4
4
5
4
17
22
12
17
82
5
5
4
5
4
23
4
5
4
13
5
5
4
5
19
23
13
19
83
5
3
3
5
3
19
3
5
3
11
4
5
4
4
17
19
11
17
84
4
5
5
4
5
23
5
4
5
14
4
4
5
4
17
23
14
17
85
5
5
5
5
5
25
5
5
5
15
5
5
2
5
17
25
15
17
86
5
3
3
5
3
19
3
5
3
11
5
5
5
5
20
19
11
20
87
4
3
5
4
4
20
4
4
4
12
4
4
4
4
16
20
12
16
88
5
4
4
4
4
21
4
5
4
13
5
5
5
5
20
21
13
20
89
5
5
3
5
3
21
3
5
3
11
5
5
5
5
20
21
11
20
90
4
3
4
4
5
20
5
4
5
14
4
4
4
4
16
20
14
16
91
5
5
4
5
5
24
5
5
3
13
5
5
5
5
20
24
13
20
92
5
5
5
5
5
25
5
5
4
14
3
5
3
5
16
25
14
16
93
4
4
4
4
4
20
4
4
4
12
4
4
4
4
16
20
12
16
94
5
5
5
5
5
25
5
5
5
15
5
5
2
5
17
25
15
17
95
4
3
4
4
4
19
4
4
4
12
4
4
3
4
15
19
12
15
96
5
4
5
5
5
24
5
5
4
14
5
5
2
5
17
24
14
17
97
5
5
5
5
5
25
4
5
5
14
5
5
4
5
19
25
14
19
98
4
3
4
4
4
19
4
4
3
11
4
4
4
4
16
19
11
16
99
5
5
4
5
5
24
5
5
5
15
5
5
5
5
20
24
15
20
100
5
3
4
5
3
20
3
5
3
11
5
5
5
5
20
20
11
20
101
4
4
3
4
4
19
4
4
5
13
4
4
4
4
16
102
5
4
5
5
5
24
5
5
4
14
5
5
5
5
20
103
4
4
5
4
4
21
4
4
5
13
4
4
4
4
16
104
5
4
5
5
5
24
5
5
4
14
5
5
5
5
20
105
5
5
4
5
5
24
5
5
4
14
3
5
3
5
16
106
4
4
4
4
4
20
3
4
5
12
4
4
4
4
16
107
5
5
5
5
5
25
3
5
5
13
5
5
3
5
18
85
Universitas Sumatera Utara
108
5
4
4
5
4
22
5
5
4
14
5
5
4
5
19
109
4
3
4
4
3
18
3
4
3
10
4
4
2
4
14
110
5
4
5
5
5
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5
5
5
15
5
5
4
5
19
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5
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18
112
4
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4
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118
3
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5
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19
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4
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4
15
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4
5
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3
21
3
4
3
10
4
4
2
4
14
123
3
5
4
5
4
21
4
3
4
11
3
3
5
3
14
124
4
4
5
4
5
22
5
4
5
14
4
4
4
4
16
125
5
4
4
5
5
23
5
5
5
15
5
5
3
5
18
126
5
4
5
5
3
22
3
5
3
11
5
5
2
5
17
127
4
3
4
4
3
18
3
4
3
10
4
4
5
4
17
128
5
5
5
5
5
25
5
5
5
15
3
5
3
5
16
129
4
5
5
5
4
23
4
4
4
12
4
4
5
4
17
130
3
5
4
3
4
19
4
3
4
11
4
3
4
3
14
K1
K2
K3
K4
K5
K6
86
Universitas Sumatera Utara
K7
K8
K9
K10
K11
K12
5
4
4
5
5
5
4
5
5
87
Universitas Sumatera Utara
LAMPIRAN 3
Hasil Persentase Jawaban Responden
Frequencies
[DataSet0]
Statistics
K1
N
Valid
Missing
Mean
Median
Std. Deviation
Variance
Minimum
Maximum
Sum
K2
K3
K4
K5
K6
K7
K8
K9
K10
K11
K12
130
130
130
130
130
130
130
130
130
130
130
130
0
4.5385
5.0000
.59914
.359
3.00
5.00
590.00
0
4.2308
4.0000
.72109
.520
3.00
5.00
550.00
0
4.3462
4.0000
.64353
.414
3.00
5.00
565.00
0
4.5538
5.0000
.57143
.327
3.00
5.00
592.00
0
4.3231
4.0000
.71761
.515
3.00
5.00
562.00
0
4.2769
4.0000
.74725
.558
3.00
5.00
556.00
0
4.5385
5.0000
.59914
.359
3.00
5.00
590.00
0
4.1846
4.0000
.74485
.555
3.00
5.00
544.00
0
4.3923
4.0000
.66468
.442
3.00
5.00
571.00
0
4.5308
5.0000
.59959
.360
3.00
5.00
589.00
0
4.1538
4.0000
.85781
.736
2.00
5.00
540.00
0
4.5385
5.0000
.58606
.343
3.00
5.00
590.00
82
Universitas Sumatera Utara
requency Table
K1
Frequency
Valid
Percent
Valid Percent
Cumulative Percent
3
7
5.4
5.4
5.4
4
46
35.4
35.4
40.8
5
77
59.2
59.2
100.0
130
100.0
100.0
Total
K2
Frequency
Valid
Percent
Valid Percent
Cumulative Percent
3
22
16.9
16.9
16.9
4
56
43.1
43.1
60.0
5
52
40.0
40.0
100.0
130
100.0
100.0
Total
K3
Frequency
Valid
Percent
Valid Percent
Cumulative Percent
3
12
9.2
9.2
9.2
4
61
46.9
46.9
56.2
5
57
43.8
43.8
100.0
130
100.0
100.0
Total
K4
83
Universitas Sumatera Utara
Frequency
Valid
Percent
Valid Percent
Cumulative Percent
3
5
3.8
3.8
3.8
4
48
36.9
36.9
40.8
5
77
59.2
59.2
100.0
130
100.0
100.0
Total
K5
Frequency
Valid
Percent
Valid Percent
Cumulative Percent
3
19
14.6
14.6
14.6
4
50
38.5
38.5
53.1
5
61
46.9
46.9
100.0
130
100.0
100.0
Total
K6
Frequency
Valid
Percent
Valid Percent
Cumulative Percent
3
23
17.7
17.7
17.7
4
48
36.9
36.9
54.6
5
59
45.4
45.4
100.0
130
100.0
100.0
Total
K7
Frequency
Valid
Percent
Valid Percent
Cumulative Percent
3
7
5.4
5.4
5.4
4
46
35.4
35.4
40.8
5
77
59.2
59.2
100.0
84
Universitas Sumatera Utara
K7
Frequency
Valid
Percent
Valid Percent
Cumulative Percent
3
7
5.4
5.4
5.4
4
46
35.4
35.4
40.8
5
77
59.2
59.2
100.0
130
100.0
100.0
Total
K8
Frequency
Valid
Percent
Valid Percent
Cumulative Percent
3
26
20.0
20.0
4
54
41.5
41.5
61.5
5
50
38.5
38.5
100.0
130
100.0
100.0
Total
20.0
K9
Frequency
Valid
Percent
Valid Percent
Cumulative Percent
3
13
10.0
10.0
10.0
4
53
40.8
40.8
50.8
5
64
49.2
49.2
100.0
130
100.0
100.0
Total
K10
Frequency
Valid
Percent
Valid Percent
Cumulative Percent
3
7
5.4
5.4
5.4
4
47
36.2
36.2
41.5
5
76
58.5
58.5
100.0
130
100.0
100.0
Total
85
Universitas Sumatera Utara
K11
Frequency
Valid
Percent
Valid Percent
Cumulative Percent
2
6
4.6
4.6
4.6
3
21
16.2
16.2
20.8
4
50
38.5
38.5
59.2
5
53
40.8
40.8
100.0
130
100.0
100.0
Total
K12
Frequency
Valid
Percent
Valid Percent
Cumulative Percent
3
6
4.6
4.6
4.6
4
48
36.9
36.9
41.5
5
76
58.5
58.5
100.0
130
100.0
100.0
Total
86
Universitas Sumatera Utara
Hasil Statistik Deskriptif
Descriptives
[DataSet0]
Descriptive Statistics
N
Promosi
Potonganharga
Keputusanpembelian
Valid N (listwise)
Range
130
130
130
8.00
6.00
8.00
Minimum
17.00
9.00
12.00
Maximum
25.00
15.00
20.00
Mean
21.9923
13.0000
17.6154
Std. Deviation
2.12951
1.64246
2.06253
Variance
4.535
2.698
4.254
130
87
Universitas Sumatera Utara
Regression
[DataSet0]
Variables Entered/Removed
Model
1
Variables Entered
b
Variables Removed
Potonganharga,
a
Promosi
Method
. Enter
a. All requested variables entered.
b. Dependent Variable: Keputusanpembelian
b
Model Summary
Change Statistics
Model
R
1
.576
R Square
a
Adjusted R
Square
.332
Std. Error of the
Estimate
.321
R Square
Change
1.69940
F Change
.332
df1
df2
31.510
2
Sig. F Change
127
.000
Durbin-Watson
1.849
a. Predictors: (Constant), Potonganharga, Promosi
b. Dependent Variable: Keputusanpembelian
b
ANOVA
Model
1
Sum of Squares
df
Mean Square
Regression
181.998
2
90.999
Residual
366.771
127
2.888
Total
548.769
129
F
31.510
Sig.
.000
a
a. Predictors: (Constant), Potonganharga, Promosi
b. Dependent Variable: Keputusanpembelian
88
Universitas Sumatera Utara
Coefficients
Unstandardized Coefficients
Model
1
B
(Constant)
Std. Error
5.629
1.553
Promosi
.417
.113
Potonganharga
.217
.147
a
Standardized
Coefficients
Beta
Correlations
t
Sig.
Zero-order
Partial
Collinearity Statistics
Part
Tolerance
VIF
3.624
.000
.431
3.679
.000
.566
.310
.267
.384
2.601
.173
1.475
.143
.510
.130
.107
.384
2.601
a. Dependent Variable: Keputusanpembelian
Collinearity Diagnostics
a
Variance Proportions
Model
Dimensio
n
1
1
2.990
1.000
.00
.00
.00
2
.008
19.350
.68
.01
.30
3
.002
35.939
.32
.99
.70
Eigenvalue
Condition Index
(Constant)
Promosi
Potonganharga
a. Dependent Variable: Keputusanpembelian
89
Universitas Sumatera Utara
Residuals Statistics
Minimum
Predicted Value
Std. Predicted Value
Standard Error of Predicted Value
Adjusted Predicted Value
Residual
Std. Residual
Stud. Residual
Deleted Residual
Stud. Deleted Residual
Mahal. Distance
Cook's Distance
Centered Leverage Value
14.8838
-2.300
.149
14.8247
-4.61859
-2.718
-2.728
-4.65440
-2.801
.000
.000
.000
Maximum
19.3028
1.421
.513
19.3819
4.06560
2.392
2.421
4.16245
2.469
10.784
.150
.084
a
Mean
17.6154
.000
.250
17.6173
.00000
.000
.000
-.00187
-.001
1.985
.010
.015
Std. Deviation
1.18779
1.000
.066
1.18599
1.68617
.992
1.006
1.73379
1.014
1.742
.021
.014
N
130
130
130
130
130
130
130
130
130
130
130
130
a. Dependent Variable: Keputusanpembelian
Charts
90
Universitas Sumatera Utara
91
Universitas Sumatera Utara
Reliability
92
Universitas Sumatera Utara
[DataSet0]
Scale: ALL VARIABLES
Case Processing Summary
N
Cases
%
Valid
a
Excluded
Total
130
100.0
0
.0
130
100.0
a. Listwise deletion based on all variables in the
procedure.
Reliability Statistics
Cronbach's Alpha
N of Items
.744
4
Item-Total Statistics
Scale Mean if Item
Deleted
K9
K10
K11
K12
13.2231
13.0846
13.4615
13.0769
Scale Variance if
Item Deleted
2.361
2.574
2.886
2.568
Corrected ItemTotal Correlation
.711
.686
.217
.715
Cronbach's Alpha if
Item Deleted
.586
.614
.905
.602
93
Universitas Sumatera Utara
Reliability
[DataSet0]
Scale: ALL VARIABLES
Case Processing Summary
N
Cases
%
Valid
a
Excluded
Total
130
100.0
0
.0
130
100.0
a. Listwise deletion based on all variables in the
procedure.
Reliability Statistics
Cronbach's Alpha
N of Items
.681
3
Item-Total Statistics
Scale Mean if Item
Deleted
K6
K7
K8
8.7231
8.4615
8.8154
Scale Variance if
Item Deleted
1.148
1.816
1.206
Corrected ItemTotal Correlation
.619
.323
.573
Cronbach's Alpha if
Item Deleted
.407
.774
.479
Reliability
94
Universitas Sumatera Utara
[DataSet0]
Scale: ALL VARIABLES
Case Processing Summary
N
Cases
%
Valid
a
Excluded
Total
130
100.0
0
.0
130
100.0
a. Listwise deletion based on all variables in the
procedure.
Reliability Statistics
Cronbach's Alpha
N of Items
.662
5
Item-Total Statistics
Scale Mean if Item
Deleted
K1
K2
K3
K4
K5
17.4538
17.7615
17.6462
17.4385
17.6692
Scale Variance if
Item Deleted
3.149
3.191
3.285
3.364
2.750
Corrected ItemTotal Correlation
.483
.320
.358
.403
.533
Cronbach's Alpha if
Item Deleted
.582
.659
.635
.617
.548
95
Universitas Sumatera Utara
KUESIONER PENELITIAN
Nomor
Responden:..........
KUESIONER
Responden yang terhormat,
Saya adalah mahasiswi Program Studi Manajemen Universitas Sumatera Utara
yang sedang menyusun penelitian yang berjudul “Pengaruh Promosi Dan
Potongan Harga Terhadap Keputusan Pembelian Kosmetik Merek The Body
Shop Outlet Sun Plaza Medan”. Oleh karena itu, saya mengharapkan kesediaan
Saudara/Saudari untuk mengisi kuesioner penelitian ini dengan baik. Atas
kesediaan Saudara/Saudari saya ucapkan terima kasih.
Petunjuk Pengisian
Memberikan tanda ( ) pada alternatif pilihan jawaban dari pertanyaan yang ada
sesuai dengan pendapat Saudara/Saudari, berdasarkan keterangan sebagai berikut:
SS
= Sangat Setuju
S
= Setuju
KS
= Kurang Setuju
TS
= Tidak Setuju
STS
= Sangat Tidak Setuju
Identitas Responden
1. Nama
:
2. Usia
:
3. Tingkat Pendidikan
:
a. SMU/ SLTA sederajat
Tahun
b. Diplomna c. Sarjana
d.
Pascasarjana
4. Banyaknya Konsumsi Produk The Body Shop:
a. 1 kali
b. 2 kali
c. 3 kali
d. 4 kali
e.
Berulang kali
80
Universitas Sumatera Utara
Daftar Pernyataan
No.
Promosi (X1)
SS
1 The Body Shop menawarkan program promosi
produknya sangat menarik.
2 The Body Shop senantiasa melakukan penawaran khusus
kepada saya dalam jangka waktu tertentu.
3 Pihak The Body Shop menawarkan hadiah kepada saya
setiap pembelian produknya dalam jangka waktu
tertentu.
4 Pihak The Body Shop menawarkan hadiah menarik
kepada saya setiap pembelian produk tertentu.
5 The Body Shop memperkenalkan produk yang baru
diluncurkan kepada saya dalam bentuk sampel secara
gratis.
S
KS TS STS
No.
Potongan Harga (X2)
1 The Body Shop menawarkan price reduction (penurunan
harga) dalam pembelian produk tertentu.
2 The Body Shop memberikan potongan harga khusus
kepada member (pelanggan tetap).
3 The Body Shop selalu memberikan potongan harga di
hari – hari besar.
SS
S
KS TS STS
No.
Keputusan Pembelian (Y)
1 Saya membeli produk The Body Shop untuk memenuhi
kebutuhan kecantikan dan perawatan tubuh.
2 The Body Shop memiliki variasi produk yang sesuai
dengan selera saya.
3 Harga produknya sesuai dengan kemampuan finansial
saya.
4 Promosi yang dilakukan The Body Shop sangat menarik
mendorong saya untuk membelinya.
SS
S
KS TS STS
81
Universitas Sumatera Utara
LAMPIRAN 2
Hasil Tabulasi Jawaban Responden
Lampiran-2
The Body Shop Outlet Sun Plaza Medan
Hasil Tabulasi Jawaban Responden
Promosi (X1)
Responden
Potongan Harga (X2)
Minat Beli Konsumen (Y)
K1
K2
K3
K4
K5
JLH
K6
K7
K8
JLH
K9
K10
K11
K12
JLH
X1
X2
Y
1
4
4
3
5
4
20
5
4
4
13
3
4
4
4
15
20
13
15
2
5
4
5
3
5
22
5
5
3
13
4
5
4
5
18
22
13
18
3
4
4
5
5
4
22
4
4
3
11
4
4
5
4
17
22
11
17
4
5
4
5
4
5
23
4
5
4
13
4
5
4
5
18
23
13
18
5
5
5
4
4
5
23
5
5
4
14
3
5
3
5
16
23
14
16
6
4
4
4
4
4
20
5
4
4
13
4
4
4
4
16
20
13
16
7
5
5
5
4
5
24
3
5
5
13
5
5
5
5
20
24
13
20
8
5
4
4
4
4
21
5
5
4
14
4
5
4
5
18
21
14
18
9
4
3
4
3
3
17
3
4
3
10
4
4
4
4
16
17
10
16
10
5
5
5
5
5
25
5
5
5
15
5
5
5
5
20
25
15
20
11
5
5
5
5
5
25
5
5
5
15
3
5
3
5
16
25
15
16
12
4
4
4
4
4
20
4
4
4
12
4
4
4
4
16
20
12
16
13
5
5
4
5
5
24
5
5
5
15
5
5
5
5
20
24
15
20
14
5
4
5
5
5
24
5
5
5
15
5
5
5
5
20
24
15
20
15
4
3
4
4
4
19
4
4
4
12
4
4
4
4
16
19
12
16
16
5
3
5
5
5
23
5
5
5
15
5
5
4
5
19
23
15
19
17
5
5
4
5
5
24
3
5
5
13
5
5
5
5
20
24
13
20
18
4
4
5
4
4
21
4
4
4
12
4
4
5
4
17
21
12
17
19
5
4
5
5
5
24
5
5
5
15
5
5
5
5
20
24
15
20
20
5
4
5
4
4
22
4
5
4
13
5
5
5
5
20
22
13
20
21
4
4
4
4
4
20
4
4
4
12
4
4
4
4
16
20
12
16
22
5
5
5
5
5
25
5
5
5
15
5
5
5
5
20
25
15
20
23
5
5
5
5
5
25
5
5
5
15
4
5
4
5
18
25
15
18
82
Universitas Sumatera Utara
24
4
4
4
4
4
20
4
4
4
12
4
4
4
4
16
20
12
16
25
5
5
5
5
5
25
5
5
5
15
5
5
5
5
20
25
15
20
26
5
5
4
5
5
24
4
5
5
14
5
5
5
5
20
24
14
20
27
4
3
4
3
3
17
3
4
3
10
4
4
4
4
16
17
10
16
28
5
5
5
5
5
25
5
5
5
15
5
5
5
5
20
25
15
20
29
5
5
3
5
3
21
3
5
3
11
5
5
5
5
20
21
11
20
30
3
4
3
4
4
18
4
3
4
11
3
3
3
3
12
18
11
12
31
5
4
5
4
5
23
5
5
5
15
5
5
5
5
20
23
15
20
32
5
5
3
5
3
21
3
5
3
11
5
5
3
5
18
21
11
18
33
4
4
5
4
4
21
4
4
4
12
4
4
3
4
15
21
12
15
34
5
4
5
5
5
24
5
5
5
15
5
5
3
5
18
24
15
18
35
5
5
4
5
4
23
4
5
4
13
5
5
4
5
19
23
13
19
36
4
5
4
5
4
22
4
4
4
12
4
4
5
4
17
22
12
17
37
5
5
4
5
5
24
5
5
5
15
5
5
5
5
20
24
15
20
38
5
5
4
5
5
24
5
5
5
15
3
5
3
5
16
24
15
16
39
4
4
5
4
4
21
4
4
4
12
4
4
4
4
16
21
12
16
40
4
4
5
4
4
21
4
4
4
12
4
4
4
4
16
21
12
16
41
5
4
4
5
4
22
4
5
4
13
5
5
5
5
20
22
13
20
42
4
4
4
4
4
20
4
4
4
12
4
4
4
4
16
20
12
16
43
5
5
5
5
5
25
5
5
5
15
5
5
5
5
20
25
15
20
44
5
3
4
5
3
20
3
5
3
11
5
5
5
5
20
20
11
20
45
4
4
4
4
4
20
4
4
4
12
4
4
4
4
16
20
12
16
46
3
5
4
5
3
20
3
3
3
9
3
3
3
3
12
20
9
12
47
4
5
4
4
5
22
5
4
5
14
4
4
4
4
16
22
14
16
48
5
5
5
5
5
25
4
5
5
14
5
5
5
5
20
25
14
20
49
5
4
5
5
4
23
4
5
4
13
5
5
4
5
19
23
13
19
50
4
3
3
5
3
18
3
4
3
10
4
4
5
4
17
18
10
17
51
5
4
3
5
4
21
4
5
4
13
5
5
4
5
19
21
13
19
52
53
5
4
3
4
5
21
5
5
5
15
5
5
3
5
18
17
21
20
15
12
18
17
83
Universitas Sumatera Utara
4
4
4
4
4
20
4
4
4
12
4
4
5
4
54
5
3
5
5
5
23
5
5
5
15
3
5
3
5
16
23
15
16
55
3
5
4
5
5
22
5
3
5
13
3
3
4
3
13
22
13
13
56
4
5
4
4
4
21
4
4
4
12
4
4
5
4
17
21
12
17
57
5
5
5
5
5
25
5
5
5
15
5
5
4
5
19
25
15
19
58
5
4
5
5
5
24
5
5
5
15
5
5
5
5
20
24
15
20
59
4
4
4
4
4
20
4
4
4
12
4
4
4
4
16
20
12
16
60
5
4
5
5
5
24
5
5
5
15
5
5
5
5
20
24
15
20
61
5
3
5
5
5
23
5
5
5
15
5
5
5
5
20
23
15
20
62
3
5
4
5
3
20
3
3
3
9
3
3
3
3
12
20
9
12
63
4
4
5
4
4
21
4
4
4
12
4
4
4
4
16
21
12
16
64
5
4
5
5
5
24
5
5
5
15
5
4
5
5
19
24
15
19
65
5
5
5
5
5
25
5
5
5
15
5
5
5
5
20
25
15
20
Lampiran-2
The Body Shop Outlet Sun Plaza Medan
Hasil Tabulasi Jawaban Responden
Promosi (X1)
Responden
Potongan Harga (X2)
Minat Beli Konsumen (Y)
K1
K2
K3
K4
K5
JLH
K6
K7
K8
JLH
K9
K10
K11
K12
JLH
66
4
5
4
4
4
21
4
4
4
12
4
4
4
4
16
21
12
16
67
4
4
4
5
4
21
4
4
4
12
4
4
4
4
16
21
12
16
68
5
4
5
5
5
24
5
5
5
15
5
5
3
5
18
24
15
18
69
4
3
4
5
4
20
4
4
4
12
4
4
5
4
17
20
12
17
70
5
3
4
3
5
20
5
5
5
15
5
5
4
5
19
20
15
19
71
5
5
4
5
5
24
5
5
4
14
5
5
5
5
20
24
14
20
72
4
4
4
4
4
20
4
4
3
11
4
4
4
4
16
20
11
16
73
5
5
4
5
5
24
5
5
4
14
5
5
5
5
20
24
14
20
74
5
5
3
4
5
22
5
5
5
15
5
5
5
5
20
22
15
20
75
4
3
4
4
4
19
4
4
4
12
4
4
4
4
16
19
12
16
76
5
3
5
5
5
23
5
5
3
13
5
5
5
5
20
23
13
20
77
5
5
4
4
5
23
5
5
4
14
5
5
5
5
20
23
14
20
78
4
5
4
4
4
21
4
4
4
12
4
4
4
4
16
21
12
16
84
Universitas Sumatera Utara
79
5
4
5
4
5
23
5
5
3
13
4
5
4
5
18
23
13
18
80
5
5
4
5
5
24
5
5
5
15
5
5
3
5
18
24
15
18
81
4
4
5
5
4
22
4
4
4
12
4
4
5
4
17
22
12
17
82
5
5
4
5
4
23
4
5
4
13
5
5
4
5
19
23
13
19
83
5
3
3
5
3
19
3
5
3
11
4
5
4
4
17
19
11
17
84
4
5
5
4
5
23
5
4
5
14
4
4
5
4
17
23
14
17
85
5
5
5
5
5
25
5
5
5
15
5
5
2
5
17
25
15
17
86
5
3
3
5
3
19
3
5
3
11
5
5
5
5
20
19
11
20
87
4
3
5
4
4
20
4
4
4
12
4
4
4
4
16
20
12
16
88
5
4
4
4
4
21
4
5
4
13
5
5
5
5
20
21
13
20
89
5
5
3
5
3
21
3
5
3
11
5
5
5
5
20
21
11
20
90
4
3
4
4
5
20
5
4
5
14
4
4
4
4
16
20
14
16
91
5
5
4
5
5
24
5
5
3
13
5
5
5
5
20
24
13
20
92
5
5
5
5
5
25
5
5
4
14
3
5
3
5
16
25
14
16
93
4
4
4
4
4
20
4
4
4
12
4
4
4
4
16
20
12
16
94
5
5
5
5
5
25
5
5
5
15
5
5
2
5
17
25
15
17
95
4
3
4
4
4
19
4
4
4
12
4
4
3
4
15
19
12
15
96
5
4
5
5
5
24
5
5
4
14
5
5
2
5
17
24
14
17
97
5
5
5
5
5
25
4
5
5
14
5
5
4
5
19
25
14
19
98
4
3
4
4
4
19
4
4
3
11
4
4
4
4
16
19
11
16
99
5
5
4
5
5
24
5
5
5
15
5
5
5
5
20
24
15
20
100
5
3
4
5
3
20
3
5
3
11
5
5
5
5
20
20
11
20
101
4
4
3
4
4
19
4
4
5
13
4
4
4
4
16
102
5
4
5
5
5
24
5
5
4
14
5
5
5
5
20
103
4
4
5
4
4
21
4
4
5
13
4
4
4
4
16
104
5
4
5
5
5
24
5
5
4
14
5
5
5
5
20
105
5
5
4
5
5
24
5
5
4
14
3
5
3
5
16
106
4
4
4
4
4
20
3
4
5
12
4
4
4
4
16
107
5
5
5
5
5
25
3
5
5
13
5
5
3
5
18
85
Universitas Sumatera Utara
108
5
4
4
5
4
22
5
5
4
14
5
5
4
5
19
109
4
3
4
4
3
18
3
4
3
10
4
4
2
4
14
110
5
4
5
5
5
24
5
5
5
15
5
5
4
5
19
111
5
5
5
5
5
25
5
5
5
15
5
5
3
5
18
112
4
4
4
4
4
20
4
4
4
12
4
4
5
4
17
113
5
5
4
5
3
22
3
5
3
11
5
5
5
5
20
114
5
5
5
5
5
25
5
5
5
15
5
5
5
5
20
115
4
4
4
4
4
20
5
4
4
13
4
4
4
4
16
116
5
4
5
5
3
22
3
5
3
11
5
5
5
5
20
117
5
4
5
5
5
24
5
5
5
15
5
5
5
5
20
118
3
4
4
4
4
19
4
3
4
11
4
3
4
4
15
119
5
4
5
5
3
22
3
5
3
11
5
5
4
5
19
120
5
4
5
5
4
23
4
5
4
13
5
5
4
5
19
121
4
3
4
4
4
19
4
4
4
12
4
4
3
4
15
122
4
5
4
5
3
21
3
4
3
10
4
4
2
4
14
123
3
5
4
5
4
21
4
3
4
11
3
3
5
3
14
124
4
4
5
4
5
22
5
4
5
14
4
4
4
4
16
125
5
4
4
5
5
23
5
5
5
15
5
5
3
5
18
126
5
4
5
5
3
22
3
5
3
11
5
5
2
5
17
127
4
3
4
4
3
18
3
4
3
10
4
4
5
4
17
128
5
5
5
5
5
25
5
5
5
15
3
5
3
5
16
129
4
5
5
5
4
23
4
4
4
12
4
4
5
4
17
130
3
5
4
3
4
19
4
3
4
11
4
3
4
3
14
K1
K2
K3
K4
K5
K6
86
Universitas Sumatera Utara
K7
K8
K9
K10
K11
K12
5
4
4
5
5
5
4
5
5
87
Universitas Sumatera Utara
LAMPIRAN 3
Hasil Persentase Jawaban Responden
Frequencies
[DataSet0]
Statistics
K1
N
Valid
Missing
Mean
Median
Std. Deviation
Variance
Minimum
Maximum
Sum
K2
K3
K4
K5
K6
K7
K8
K9
K10
K11
K12
130
130
130
130
130
130
130
130
130
130
130
130
0
4.5385
5.0000
.59914
.359
3.00
5.00
590.00
0
4.2308
4.0000
.72109
.520
3.00
5.00
550.00
0
4.3462
4.0000
.64353
.414
3.00
5.00
565.00
0
4.5538
5.0000
.57143
.327
3.00
5.00
592.00
0
4.3231
4.0000
.71761
.515
3.00
5.00
562.00
0
4.2769
4.0000
.74725
.558
3.00
5.00
556.00
0
4.5385
5.0000
.59914
.359
3.00
5.00
590.00
0
4.1846
4.0000
.74485
.555
3.00
5.00
544.00
0
4.3923
4.0000
.66468
.442
3.00
5.00
571.00
0
4.5308
5.0000
.59959
.360
3.00
5.00
589.00
0
4.1538
4.0000
.85781
.736
2.00
5.00
540.00
0
4.5385
5.0000
.58606
.343
3.00
5.00
590.00
82
Universitas Sumatera Utara
requency Table
K1
Frequency
Valid
Percent
Valid Percent
Cumulative Percent
3
7
5.4
5.4
5.4
4
46
35.4
35.4
40.8
5
77
59.2
59.2
100.0
130
100.0
100.0
Total
K2
Frequency
Valid
Percent
Valid Percent
Cumulative Percent
3
22
16.9
16.9
16.9
4
56
43.1
43.1
60.0
5
52
40.0
40.0
100.0
130
100.0
100.0
Total
K3
Frequency
Valid
Percent
Valid Percent
Cumulative Percent
3
12
9.2
9.2
9.2
4
61
46.9
46.9
56.2
5
57
43.8
43.8
100.0
130
100.0
100.0
Total
K4
83
Universitas Sumatera Utara
Frequency
Valid
Percent
Valid Percent
Cumulative Percent
3
5
3.8
3.8
3.8
4
48
36.9
36.9
40.8
5
77
59.2
59.2
100.0
130
100.0
100.0
Total
K5
Frequency
Valid
Percent
Valid Percent
Cumulative Percent
3
19
14.6
14.6
14.6
4
50
38.5
38.5
53.1
5
61
46.9
46.9
100.0
130
100.0
100.0
Total
K6
Frequency
Valid
Percent
Valid Percent
Cumulative Percent
3
23
17.7
17.7
17.7
4
48
36.9
36.9
54.6
5
59
45.4
45.4
100.0
130
100.0
100.0
Total
K7
Frequency
Valid
Percent
Valid Percent
Cumulative Percent
3
7
5.4
5.4
5.4
4
46
35.4
35.4
40.8
5
77
59.2
59.2
100.0
84
Universitas Sumatera Utara
K7
Frequency
Valid
Percent
Valid Percent
Cumulative Percent
3
7
5.4
5.4
5.4
4
46
35.4
35.4
40.8
5
77
59.2
59.2
100.0
130
100.0
100.0
Total
K8
Frequency
Valid
Percent
Valid Percent
Cumulative Percent
3
26
20.0
20.0
4
54
41.5
41.5
61.5
5
50
38.5
38.5
100.0
130
100.0
100.0
Total
20.0
K9
Frequency
Valid
Percent
Valid Percent
Cumulative Percent
3
13
10.0
10.0
10.0
4
53
40.8
40.8
50.8
5
64
49.2
49.2
100.0
130
100.0
100.0
Total
K10
Frequency
Valid
Percent
Valid Percent
Cumulative Percent
3
7
5.4
5.4
5.4
4
47
36.2
36.2
41.5
5
76
58.5
58.5
100.0
130
100.0
100.0
Total
85
Universitas Sumatera Utara
K11
Frequency
Valid
Percent
Valid Percent
Cumulative Percent
2
6
4.6
4.6
4.6
3
21
16.2
16.2
20.8
4
50
38.5
38.5
59.2
5
53
40.8
40.8
100.0
130
100.0
100.0
Total
K12
Frequency
Valid
Percent
Valid Percent
Cumulative Percent
3
6
4.6
4.6
4.6
4
48
36.9
36.9
41.5
5
76
58.5
58.5
100.0
130
100.0
100.0
Total
86
Universitas Sumatera Utara
Hasil Statistik Deskriptif
Descriptives
[DataSet0]
Descriptive Statistics
N
Promosi
Potonganharga
Keputusanpembelian
Valid N (listwise)
Range
130
130
130
8.00
6.00
8.00
Minimum
17.00
9.00
12.00
Maximum
25.00
15.00
20.00
Mean
21.9923
13.0000
17.6154
Std. Deviation
2.12951
1.64246
2.06253
Variance
4.535
2.698
4.254
130
87
Universitas Sumatera Utara
Regression
[DataSet0]
Variables Entered/Removed
Model
1
Variables Entered
b
Variables Removed
Potonganharga,
a
Promosi
Method
. Enter
a. All requested variables entered.
b. Dependent Variable: Keputusanpembelian
b
Model Summary
Change Statistics
Model
R
1
.576
R Square
a
Adjusted R
Square
.332
Std. Error of the
Estimate
.321
R Square
Change
1.69940
F Change
.332
df1
df2
31.510
2
Sig. F Change
127
.000
Durbin-Watson
1.849
a. Predictors: (Constant), Potonganharga, Promosi
b. Dependent Variable: Keputusanpembelian
b
ANOVA
Model
1
Sum of Squares
df
Mean Square
Regression
181.998
2
90.999
Residual
366.771
127
2.888
Total
548.769
129
F
31.510
Sig.
.000
a
a. Predictors: (Constant), Potonganharga, Promosi
b. Dependent Variable: Keputusanpembelian
88
Universitas Sumatera Utara
Coefficients
Unstandardized Coefficients
Model
1
B
(Constant)
Std. Error
5.629
1.553
Promosi
.417
.113
Potonganharga
.217
.147
a
Standardized
Coefficients
Beta
Correlations
t
Sig.
Zero-order
Partial
Collinearity Statistics
Part
Tolerance
VIF
3.624
.000
.431
3.679
.000
.566
.310
.267
.384
2.601
.173
1.475
.143
.510
.130
.107
.384
2.601
a. Dependent Variable: Keputusanpembelian
Collinearity Diagnostics
a
Variance Proportions
Model
Dimensio
n
1
1
2.990
1.000
.00
.00
.00
2
.008
19.350
.68
.01
.30
3
.002
35.939
.32
.99
.70
Eigenvalue
Condition Index
(Constant)
Promosi
Potonganharga
a. Dependent Variable: Keputusanpembelian
89
Universitas Sumatera Utara
Residuals Statistics
Minimum
Predicted Value
Std. Predicted Value
Standard Error of Predicted Value
Adjusted Predicted Value
Residual
Std. Residual
Stud. Residual
Deleted Residual
Stud. Deleted Residual
Mahal. Distance
Cook's Distance
Centered Leverage Value
14.8838
-2.300
.149
14.8247
-4.61859
-2.718
-2.728
-4.65440
-2.801
.000
.000
.000
Maximum
19.3028
1.421
.513
19.3819
4.06560
2.392
2.421
4.16245
2.469
10.784
.150
.084
a
Mean
17.6154
.000
.250
17.6173
.00000
.000
.000
-.00187
-.001
1.985
.010
.015
Std. Deviation
1.18779
1.000
.066
1.18599
1.68617
.992
1.006
1.73379
1.014
1.742
.021
.014
N
130
130
130
130
130
130
130
130
130
130
130
130
a. Dependent Variable: Keputusanpembelian
Charts
90
Universitas Sumatera Utara
91
Universitas Sumatera Utara
Reliability
92
Universitas Sumatera Utara
[DataSet0]
Scale: ALL VARIABLES
Case Processing Summary
N
Cases
%
Valid
a
Excluded
Total
130
100.0
0
.0
130
100.0
a. Listwise deletion based on all variables in the
procedure.
Reliability Statistics
Cronbach's Alpha
N of Items
.744
4
Item-Total Statistics
Scale Mean if Item
Deleted
K9
K10
K11
K12
13.2231
13.0846
13.4615
13.0769
Scale Variance if
Item Deleted
2.361
2.574
2.886
2.568
Corrected ItemTotal Correlation
.711
.686
.217
.715
Cronbach's Alpha if
Item Deleted
.586
.614
.905
.602
93
Universitas Sumatera Utara
Reliability
[DataSet0]
Scale: ALL VARIABLES
Case Processing Summary
N
Cases
%
Valid
a
Excluded
Total
130
100.0
0
.0
130
100.0
a. Listwise deletion based on all variables in the
procedure.
Reliability Statistics
Cronbach's Alpha
N of Items
.681
3
Item-Total Statistics
Scale Mean if Item
Deleted
K6
K7
K8
8.7231
8.4615
8.8154
Scale Variance if
Item Deleted
1.148
1.816
1.206
Corrected ItemTotal Correlation
.619
.323
.573
Cronbach's Alpha if
Item Deleted
.407
.774
.479
Reliability
94
Universitas Sumatera Utara
[DataSet0]
Scale: ALL VARIABLES
Case Processing Summary
N
Cases
%
Valid
a
Excluded
Total
130
100.0
0
.0
130
100.0
a. Listwise deletion based on all variables in the
procedure.
Reliability Statistics
Cronbach's Alpha
N of Items
.662
5
Item-Total Statistics
Scale Mean if Item
Deleted
K1
K2
K3
K4
K5
17.4538
17.7615
17.6462
17.4385
17.6692
Scale Variance if
Item Deleted
3.149
3.191
3.285
3.364
2.750
Corrected ItemTotal Correlation
.483
.320
.358
.403
.533
Cronbach's Alpha if
Item Deleted
.582
.659
.635
.617
.548
95
Universitas Sumatera Utara