Adopsi Program Sapta Pesona Kesadaran
127
Kesadaran Minat
Penilaian Mencoba
Penerapan Konfirmasi
Penolakan Usia
Responden Correlation
Coefficient -.030
-.080 .312
-.032 .025
.108 -.032
Sig. 2-tailed .813
.531 .013
.802 .848
.400 .803
N 63
63 63
63 63
63 63
Pendidikan Correlation
Coefficient .208
.035 -.007
.088 -.137
-.147 .041
Sig. 2-tailed .101
.788 .955
.495 .285
.251 .750
N 63
63 63
63 63
63 63
Pengalaman Usaha
Correlation Coefficient
.130 .072
.424 .142
.075 .257
.068 Sig. 2-tailed
.310 .574
.001 .266
.558 .042
.596 N
63 63
63 63
63 63
63 Intensitas
Komunikasi Correlation
Coefficient .169
-.046 .018
-.099 -.295
-.328 -.125
Sig. 2-tailed .185
.720 .890
.441 .019
.009 .330
N 63
63 63
63 63
63 63
Keanggotaan Kelompok
Correlation Coefficient
.187 .071
.071 .074
-.133 -.140
-.016 Sig. 2-tailed
.142 .579
.579 .566
.300 .273
.902 N
63 63
63 63
63 63
63 Kemampuan
Resiko Correlation
Coefficient -.018
-.008 .025
.162 .119
.106 .146
Sig. 2-tailed .892
.953 .846
.204 .352
.411 .253
N 63
63 63
63 63
63 63
Keterampilan Teknis
Correlation Coefficient
.053 .012
.011 -.097
.196 -.051
-.025 Sig. 2-tailed
.682 .927
.931 .447
.124 .692
.844 N
63 63
63 63
63 63
63 Kebijakan
Pemda Correlation
Coefficient .170
.142 .085
.165 .134
.273 .240
Sig. 2-tailed .184
.268 .510
.195 .295
.030 .058
N 63
63 63
63 63
63 63
128
Skala Usaha Correlation
Coefficient .198
.073 .209
.272 .270
.156 .102
Sig. 2-tailed .120
.569 .100
.031 .032
.221 .428
N 63
63 63
63 63
63 63
Modal Keuangan
Correlation Coefficient
.034 .216
.056 .160
.043 .131
.008 Sig. 2-tailed
.792 .090
.662 .210
.738 .305
.948 N
63 63
63 63
63 63
63 Modal
Tenaga Kerja Correlation
Coefficient .175
-.043 .221
.300 .080
.002 -.015
Sig. 2-tailed .170
.739 .081
.017 .535
.988 .908
N 63
63 63
63 63
63 63
Sarana Usaha
Correlation Coefficient
.158 -.019
.378 .166
.325 .291
.278 Sig. 2-tailed
.215 .885
.002 .194
.009 .021
.028 N
63 63
63 63
63 63
63 Prasarana
Usaha Correlation
Coefficient .168
.148 -.007
.227 .250
.264 .293
Sig. 2-tailed .189
.247 .957
.074 .049
.036 .020
N 63
63 63
63 63
63 63
Lokasi Usaha
Correlation Coefficient
.228 .034
.226 .107
.070 .020
-.043 Sig. 2-tailed
.072 .792
.075 .403
.585 .875
.736 N
63 63
63 63
63 63
63 Kompetitor
Correlation Coefficient
.212 -.074
.161 .207
.094 .013
.193 Sig. 2-tailed
.095 .566
.208 .104
.462 .922
.129 N
63 63
63 63
63 63
63 Kesadaran
Correlation Coefficient
1.000 .446 .397
.403 .326
.295 .424
Sig. 2-tailed .
.000 .001
.001 .009
.019 .001
N 63
63 63
63 63
63 63
Minat Correlation
Coefficient .446
1.000 .311
.226 .286
.512 .271