42
meaning of nude is the more appropriate one even though both meanings are semantically acceptable. It is clear that the meaning is the skin-colored color
because it an advertisement which advertises cosmetic product.
12. Lanc
ὸme Second Advertisement
The fine print is read as NATURAL LIGHT CREATOR FOUNDATION. BARE SKIN PERFECTION.
Now, Aura is our science.
The ambiguity in this sentence comes from the word Aura. Aura described in Oxford Advanced Learner’s Dictionary means a feeling or a
particular quality that is very noticeable and seems to surround a person or a place. 2005: 87. Therefore, the interpretation obtained from the meaning above
is that a feeling or a particular quality that is very noticeable and seems to surround a person or a place now becomes their science.
Besides that, the researcher also concludes that Aura also carries a meaning of a name of a woman, as shown in the picture. It is also concluded
based on the analysis of the writing of the word Aura. The first letter of Aura is PLAGIAT MERUPAKAN TINDAKAN TIDAK TERPUJI
43
capitalized although it is not the first word of the sentence. It is often used to write a name of a person, place, etc. Therefore, the meaning of the sentence can be seen
as a woman, named Aura, is their science. Both meanings are semantically acceptable. So, it is difficult for the
readers to get the intended meaning of the sentence in the advertisement. After finding the ambiguous meaning of Aura, the researcher also finds
the ambiguous meaning in the word science. The intended meaning of science in the sentence is not clear vague because it does not refer to any specific kind of
science. Besides, it is also ambiguous because it has some meanings as described in Oxford Advanced Learner’s Dictionary as 1 knowledge about the structure and
behavior of the natural and physical world, based on facts that you can prove, for example by experiments, and 2 a particular branch of science. 2005: 1357.
Firstly, referring to the first meaning of science, the sentence can be said as Aura, a feeling or a particular quality of a person or a place, is used in this
cosmetic product as the knowledge that can be proven by an experiment. It can be said that, for example, aura of a person can be used as a knowledge, which can be
proven by an experiment, in creating the cosmetic product. Nevertheless, the researcher does not find ambiguous meaning of science when Aura is interpreted
as a person. Science has the semantic feature of [–alive] while Aura is [+alive]. Therefore, the word science cannot be used to explain Aura, a person.
Secondly, referring to the second meaning of science, Aura which is a particular quality of a person or a place, is a particular branch of science. In other
words, it is a particular branch of science which studies a particular quality of a PLAGIAT MERUPAKAN TINDAKAN TIDAK TERPUJI
