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2005: 96. Next, the sentence No Matter What Keeps You Up, Avanced Night Repair
Keeps You Beautiful is not ambiguous for the meaning of Avanced Night Repair which clearly refers to the cosmetic product.
17. Bioré First Advertisement
The researcher does not find any ambiguity in this advertisement. Instead of ambiguity, the researcher concludes that We Got Your Back is an idiomatic
expression.
18. Bioré Second Advertisement
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After analysing the advertisement above, the researcher concludes that the advertisement does not contain any ambiguity. The only phrase in the
advertisement is Begin the Road to Beautifully Clear, Smooth Skin contains no ambiguous word. The word road cannot be seen literary as a hard surface built
for vehicles to travel on Oxford Advanced Learner’s Dictionary, 2005: 1314, but more as a symbol of a way in order to get the clear and smooth skin.
19. Shiseido First Advertisement
In this phrase, there are three phrases and all of them are not ambiguous. Firstly, the phrase Double Strike Brightening is not ambiguous because it more
related to metaphorical expression. The double strike brightening expresses something which make, for example, the face brighter. It can be said the cosmetic
product has the double power to make the face brighter, not related to the literal meaning of strike which is kicikng or hitting Oxford Advanced Learner’s
Dictionary, 2005: 1519-1520. PLAGIAT MERUPAKAN TINDAKAN TIDAK TERPUJI
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20. Shiseido Second Advertisement
YOUR BEAUTY SECRET IS OUT
In this sentence, the ambiguous meaning is found in the word out. The researcher decides some possible meanings of out which can be interpreted as
described in Oxford Advanced Learner’s Dictionary. They are 1 used to show that someone or something is removed from a place, 2 available to everyone;
known to everyone, 3 not possible or not allowed. 2005: 1074. The first is your beauty secret is removed from a place. It can be
understood that your beauty secret is no longer in its previous place or where it was used to. The second meaning is your beauty secret available to everyone or
known to everyone. It can be concluded that everybody knows your beauty secret and they can have it. The last meaning is your beauty secret not possible or not
allowed. It can be said in other words that your beauty secret is not allowed because, for example, that thing the beauty secret has dangerous substances.
All of the meanings are semantically acceptable. However, referring to PLAGIAT MERUPAKAN TINDAKAN TIDAK TERPUJI
