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6. L’Oreal Second Advertisement
After doing the analysis of all phrases in the advertisement above, the researcher does not find any ambiguity, especially lexical ambiguity. The word
Féria, whether it is in Live in Feria of Find Your Feria has a clear meaning which is the name of the cosmetic product. Then, for the phrase Live in Color, it is not
ambiguous since it is a metaphorical exspression. Besides, this pharse, literary, is not possible, to live in a color. Ther rest phrases, Multi-facted, Shimmering Hair
Color, 3X Highlights, Reject Dullness, Flatness, do not contain any ambiguity.
7. Neutrogena First Advertisement
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The phrase Clear your schedule is not ambiguous since there is no single word containing multiple meanings. This phrase instead belongs to metaphorical
expression. The meaning of this metaphorical expression can be concluded as the cosmetic product used to clean your face after you are doing your activity or your
schedule all day.
8. Neutrogena Second Advertisement
From the advertisement above, all the words are not ambiguous. Wave dry goodbye can be undertsood as waving to the dry skin refering to the product,
hand cream and goodbye.
9. Nivea First Advertisement
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The researcher does not find any ambiguity in this advertisement. Every word, semantically, has a clear meaning and the meaning of the whole sentence is
also clear. It is due to several reasons. First, in the sentence It Left My Skin Feeling Smooth and Nourished and there’s no Sticky Feel Either, the word it
clearly refers to the cosmetic product, body lotion. Second, for the phrase Tara Settembre, When Tara Met Blog, the word Tara Settembre is closely related to a
name of a person and Blog as mention in Oxford Advanced Learner’s Dictionary means a personal record that somebody puts on their website giving an account of
their activities and their opinions, and discussing places on the Internet they have visited 2005: 153.
10. Nivea Second Advertisement
GOOD THINGS COME TO THOSE WHO WAIT
In this sentence, the ambiguous word is good. Good in Oxford Advanced Learner’s Dictionary is described as 1 high quality or an acceptable standard, 2
pleasant, that you enjoy or want, 3 skillful, 4 useful or helpful, 5 amusing. PLAGIAT MERUPAKAN TINDAKAN TIDAK TERPUJI
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