AVON First Advertisement Ambiguous Words

36 Smooth in Oxford Advanced Learner’s Dictionary is described as 1 adjective completely flat and even, without any lumps, holes or rough areas, 2 verb to make something smooth. 2005: 1445. Both meanings of smooth are semantically acceptable. It can be interpreted as an adjective and also as a verb. From the first meaning which is an adjective, the phrase can be understood as replenish skin’s fullness and lines and wrinkles which are completely flat and even, without any lumps, holes or rough areas. In this sentence, the word smooth, an adjective, is functioned as the modifier of the noun lines and wrinkles. The second meaning, smooth as a verb can be concluded that the cosmetic product is used to replenish skin’s fullness and also to make the lines and wrinkles become smooth. In this sentence, smooth is functioned as a verb which has two objects, lines and wrinkles. Based on the analysis above, the researcher concludes that the more appropriate meaning is the second one, smooth as a verb. According to Oxford Advanced Learner’s Dictionary, replenish means to make something full again by replacing what has been used. 2005: 1286. By seeing that meaning, it is clear that replenish gives an action to skin’s fullness, but not lines and wrinkles. Therefore, smooth in the phrase, replenish skin’s fullness and smooth lines and wrinkles, is a verb that gives action to the object, lines and wrinkles. 37

6. L’Oreal Second Advertisement

After doing the analysis of all phrases in the advertisement above, the researcher does not find any ambiguity, especially lexical ambiguity. The word Féria, whether it is in Live in Feria of Find Your Feria has a clear meaning which is the name of the cosmetic product. Then, for the phrase Live in Color, it is not ambiguous since it is a metaphorical exspression. Besides, this pharse, literary, is not possible, to live in a color. Ther rest phrases, Multi-facted, Shimmering Hair Color, 3X Highlights, Reject Dullness, Flatness, do not contain any ambiguity.

7. Neutrogena First Advertisement