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appropriate meaning of good is the first one, high quality or an acceptable standard. It is because this meaning can represent the quality of the cosmetic
product itself.
11. Lanc
ὸme First Advertisement
NUDE REINVENTED.
In this phrase, the ambiguous word found is nude. The advertisement has two pictures, a woman and a cosmetic product. Therefore, the researcher
concludes two meanings of nude which are suitable as mentioned in Oxford Advanced Learner’s Dictionary. They are 1 not wearing any clothes and 2 skin-
colored. 2005: 1040. Considering the first meaning of nude and relating it to the picture of the
naked woman, the phrase can be interpreted as a condition where a woman who is not wearing any clothes naked is reinvented. Next, through the second meaning
and the picture, the phrase can be interpreted that the cosmetic product has color of skin-colored and it is, the color, which is reinvented.
According to the analysis throughout the advertisement, the second PLAGIAT MERUPAKAN TINDAKAN TIDAK TERPUJI
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meaning of nude is the more appropriate one even though both meanings are semantically acceptable. It is clear that the meaning is the skin-colored color
because it an advertisement which advertises cosmetic product.
12. Lanc
ὸme Second Advertisement
The fine print is read as NATURAL LIGHT CREATOR FOUNDATION. BARE SKIN PERFECTION.
Now, Aura is our science.
The ambiguity in this sentence comes from the word Aura. Aura described in Oxford Advanced Learner’s Dictionary means a feeling or a
particular quality that is very noticeable and seems to surround a person or a place. 2005: 87. Therefore, the interpretation obtained from the meaning above
is that a feeling or a particular quality that is very noticeable and seems to surround a person or a place now becomes their science.
Besides that, the researcher also concludes that Aura also carries a meaning of a name of a woman, as shown in the picture. It is also concluded
based on the analysis of the writing of the word Aura. The first letter of Aura is PLAGIAT MERUPAKAN TINDAKAN TIDAK TERPUJI
