3 As  the  consequences,  the  students  and  teachers  need  instructional
materials on short functional texts.  However,  it  is difficult  for many teachers to find  and  design  English  teaching  materials,  especially  on short  functional  texts.
Therefore,  this  study  is  conducted  to  give  a  contribution  by  proposing instructional materials on short functional texts for Senior High School students
grade X.
B. Problem Formulation
The problem of this study is formulated as follows: What is the proposed instructional materials on short functional texts for Senior High School students
grade X according to SchoolBased Curriculum for English teaching?
C. Problem Limitation
This  study  is  limited  on  proposing  instructional  materials  on  short functional  texts  for  Senior  High  School  students  grade  X.  The  materials  are
focused on advertisement, announcement, and invitation, as short functional texts used to teach Senior High School students grade X. They are arranged based on
the  guidelines  of  SchoolBased  Curriculum.  This  study  will  discuss  proposed
instructional materials, not the implementation of the developed materials.
D. Objectives of the Study
Considering the problem formulation, this  study  is conducted to propose the  instructional  materials  on  short  functional  texts  for  Senior  High  School
students grade X. There will be eight units of materials designed which hopefully motivate  the  students  in  learning  English  and  give  contributions  to  teachers  in
creating materials.
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4 E.
Benefits of the Study
This study, hopefully give beneficial contributions for: 1.
English Teachers The study will help teachers in providing instructional materials on short
functional texts and developing the application of designed materials. 2.
The students As  the  materials  designed  based  on  SchoolBased  Curriculum,  the
activities hopefully  facilitate students to develop their skills and improve their competencies.
3. Further researchstudy
The  study  will give  contribution on  how  to design  or develop materials,
especially for instructional materials on short functional texts.
F. Definitions of Terms
There  are  some  terms  used  in  developing  the  program  to  avoid misinterpretation. Here are the terms that will be used frequently.
1. Instructional Materials
Referring to Dick, Walter and Reiser 1989:3, instructional materials are materials planned by the teacher for instruction. In this study, instructional
materials  are  materials  which  are  designed  to  facilitate  the  students  in studying English.
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5 2.
Short Functional Texts In  this  study,  short  functional  text  is  defined  as  a  text  that  has  practical
function which is used in everyday life. It is an authentic material used in teaching learning activities.
3. Senior High Schools Students
Senior High School is a  high school offering the last  years of  secondary education,  usually  consisting  of  grades  10,  11,  and  12.  Websters  New
World  College  Dictionary,  2010.  In  this  study,  Senior  High  School students are the English learners on grade X.
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6 CHAPTER II
REVIEW OF RELATED LITERATURE
Two  major  discussions  will  be  presented  in  this  chapter.  They  are theoretical  description  and  theoretical  framework.  Some  related  theories  about
SchoolBased  Curriculum,  communicative  competence,  model  of  language, literacy approach, short functional texts, advertisement, announcement, invitation,
instructional  design  model,  and  educational  research  development  will  be discussed  in  the  theoretical  description.  Furthermore,  the  theoretical  framework
will present the summary of theoretical description and explain the steps taken in
developing the instructional materials.
2.1.  Theoretical Description
This  section  will  discuss  theories  related  to  SchoolBased  Curriculum, communicative  competence,  model  of  language,  literacy  approach,  short
functional  texts,  advertisement,  announcement,  invitation,  instructional  design
model, and educational research development.
2.1.1.  SchoolBased Curriculum
After  implementing  variety  of  curriculum  for  education,  since  2006, Indonesia has implemented SchoolBased Curriculum. The curriculum was made
as  guidance  in  conducting  learning  activities  in  every  educational  level  BSNP, 2006:  5.  This  curriculum  demands  each  school  to  develop  and  apply  its  own
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7 curriculum. In addition, the SchoolBased Curriculum emphasizes the competency
of the students. Thus, the students are demanded to achieve the basic competence in  language  for  communicative  purpose.  In  other  words,  this  curriculum  is
designed  to  help  the  users  develop  English  communicative  competence  as  life skills. Moreover, SchoolBased Curriculum has specific characteristics in the role
of the teachers and the students.
2.1.1.1.The Role of Teachers in SchoolBased Curriculum
In School – Based Curriculum, the teachers are  expected to develop and apply their own curriculum BSNP, 2006: 5. Furthermore, according to Mulyasa,
2003:  188  teacher  is  not  the  main  source  of  the  learning.  Teachers  act  as  a facilitator which means teachers should help the students in learning process, and
prepare the materials used in teaching learning activities. Thus, teachers are more considered as students’ partners that have duty to create conducive atmosphere for
learning.  Mulyasa  2003  defined  a  conducive  atmosphere  as  having  an  active,
creative, effective and interesting learning environment.
2.1.1.2. The Role of Students in SchoolBased Curriculum
The students are treated as the center of the learning process BSNP, 2006: 5.  As they  are  considered  subjects,  they  have  to be  more  active  in  looking  for
knowledge from any kind of sources. The classroom activities may be conducted dynamically, that create an interdependent process among the students.
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8 2.1.1.3.The Scopes of English Education for Senior High School
There  are  three  scopes  of  English  education  for  Senior  High  School Depdiknas, 2006. The scopes are:
1  Communicative  competence,  an  ability  to  comprehend  andor  create spoken and written texts through four basic skills; listening, speaking,
reading,  and  writing,  in  integrated,  to  achieve  the  informational literacy level.
2  An  ability  to  comprehend  and  create  any  kinds  of  short  functional texts  and  monolog,  and  essay  in  a  form  of  procedure,  descriptive,
recount,  narrative,  report,  news  item,  analytical  exposition, hortatory exposition,  spoof,  explanation,  discussion,  review,  and  public
speaking.  The  materials  gradation  can  be  seen  from  vocabulary building, language focus, and rhetorical.
3  Supporting  competence  which  includes  linguistic  competence, sociocultural  competence,  strategic  competence,  and  discourse
competence.
2.1.2.  Communicative Competence
As quoted, in 1971, Hymes made up a technical term that the competence required  for  language  communication  called  communicative  competence.  Since
Indonesia  develops  SchoolBased  for  educational  curriculum,  it  emphasizes communicative competence as the goal of language acquisition Agustien, 2005:
11.  Seeing  what  competences  should  be  required  to  develop  students’
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9 communicative competence, the  communicative  competence model proposed by
CelceMurcia might be the important guideline.
Figure 2.1. Schematic Representation of Communicative Competence CelceMurcia 1995:10
Based on the diagram, CelceMurcia recommended that communicative competence is made up of five competences areas as follows.
a.  Linguistic competence It is a competence on knowing how to use the grammar, intonation,
punctuation, syntax and vocabulary on a language. b.  Actual competence
Actual competence means an ability to do something by using language to convey certain message both spoken and written.
Discourse Competence
Sociocultural competence
Linguistic Competence
Actual Competence
Strategic Competence
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10 c.  Sociocultural competence
It refers to the ability to communicate in the way native speakers of the language do based on the cultural where the language is used Depdiknas,
2004: 58. It is about knowing how to use and respond to the language in community appropriately.
d.  Strategic competence This competence allows a speaker to compensate deficiencies in the
process of communication Depdiknas, 2004: 61. It means knowing to recognize and repair communication breakdowns, and how to work around
gaps. e.  Discourse competence
It is a competence that learners are able to create texts, both spoken and written in real communication Depdiknas, 2004: 58.
In  essence,  the  language  education  must  be  developing  discourse competence.  Therefore,  discourse  competence  is  placed  at  the  centre  of  the
diagram.  It  implies  that  students  can  develop  themselves  on  knowing  how  to interpret  larger  context  and  make  up  parts  of  language  coherent  by  producing
spoken and written texts. Hence, the linguistic, actual, sociocultural, and strategic competences should come together to shape the discourse competence, in order to
accomplish communication goal.
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11 2.1.3.  Model of  Language
The  aim  of  teaching  English  is  to  enable  the  learners  to  create  English texts  not only  sentence  grammatically, but also English discourse grammatically
Agustien, 2005: 12. It means that as every culture has its ways of creating text, therefore, the model of language is needed to create a text in English way.
In  this  study,  the  language  model  is  mentioned  as  functional  language model. There are six main concepts of language model Feez, 2002: 5. They are:
1. A language is a resource for making meaning,
2. The resource of language consists of a set of interrelated systems,
3. Language users draw on this resource each time they use the language,
4. Language users create texts to make meaning,
5. Texts are shaped by the social context where and when they are used, and
6. The social context is shaped by the people who use the language.
The  following  diagram  illustrates  the  model  of  language;  a  model  that  looks  at language as communication or texts as a ‘record’ of context Agustien, 2005: 11
CULTURE Genre
Purpose SITUATION
Who is involved? Tenor
Subject Channel
Matter Field
Mode
REGISTER
Figure 2.2 The Language Model Adapted from Hammond et al, 1992: 1
TEXT
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12 It  can  be  seen  from  the  diagram  that  text  is  a  product  of  contexts.
Moreover,  there  are  three  important  points  in  language.  They are  contexts,  text,
and language system. The following are the elaboration of those points.
2.1.3.1.Context
Context  is  related  to  the  shared  field  of  experience  owned  by  people communicate.  In  other  words, people should decide  and  consider  what  kinds of
context  they  arranged  in  communication.  In  any  context,  language  is  used  for three main functions Depdiknas, 2003: 4 as follows.
1. Ideational Function
This  function  is  about  the  use  of  language  to  express  ideas  and  to communicate information.
2. Interpersonal Function
This function is about the way language is used to build the social relation among others. It can be seen from human interaction, through expressing
opinions, attitudes, and feelings. 3.
Textual Function This function is about organizing meanings into spoken or written text.
Those  three  functions  help  the  students  in  implementing  the  language function through the description of basic competence of each four basic skills and
the indicators. Furthermore, there are two contexts in functional language model. The context of culture and context of situation lead the students in creating a text.
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13 2.1.3.1.1.
Context of Culture
In figure 2.2, the largest box represents context of culture. In the context of culture, recognizable patterns of structure and language within texts have evolved
Feez, 1998: 6. The patterns are called genres. Therefore, every context of culture produces text type or genre. In other words, particular culture determines the types
of  texts  or  genres  which  are  produced.  Thus,  teacher  needs  to  address  some
English genres appropriately.
2.1.3.1.2. Context of Situation
The  smaller  box  in  figure  2.2  represents  context  of  situation.  When communication occurs, people cope different context of situation. Each situation
is  characterized  by  register  of  language.  As  cited  in  Depdiknas,  2004:  13, Halliday 1985a: 41 defines register as what the speakers are talking about and
depends on what the speakers are doing at the moment the language is used. The register of any context of situation is a combination of three variables Gerot and
Wignell, 1994: 11. The variables are: 1.  Field
Field  refers  to  what  is  going  on,  including  which  subject  matter  is  being discussed, and social activity  in which the speakers who communicate  are
involved. 2.  Tenor
Tenor  refers  to  social  relationship  between  speakers  when  they communicate.
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14 3.  Mode
Mode refers to the channel of communication used by the speakers, whether it is spoken or written.
Those register variables affect the peoples’ language choice in communication.
2.1.3.2.Text
The smallest box in figure 2.2 represents the text used in context. Text can be defined as any stretch of language which is held together cohesively through
meaning  Feez,  2002:  4.  When  people  communicate  through  conversation  or writing,  they  create  a  text  indeed.  Moreover,  Halliday  as  quoted  in  Depdiknas
2004: 15 called a text as a social exchanging meaning. When people listen and
read, they are involved in exchanging meaning.
2.1.3.3.Language System
According  to  Feez  2002:  6,  language  has  three  layers  which  occur simultaneously whenever it is used. These layers are:
1  Meaning of discourse semantics The  layer  of  meaning  interacts with  the  register  variables  to  achieve three
main functions of language. The relationship between meanings and register variables is shown in the following tables Feez, 2002: 7
.
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15
Discourse semantics  Texts Lexicogrammar  Words and structure
Expression Sounds or writing
Table 2.1 The main functions of language and their relationship to the register variables
Ideational Language  represents  the  world
logically through experiential and logical meanings.
These meanings are reflection of field.
Interpersonal Language  builds  relationships
through interpersonal meanings. These meanings are
a reflection of tenor. Textual
Language  organizes  meanings into  spoken  and  written  text
through textual meanings These meanings are
a reflection of mode.
2  Words and structures of the lexicogrammar This  layer  gives  human  language  its creative  power  and  its  complexity.  It
shows  how  grammatical  patterns  structure  words  into  phrases  and  finally into clauses.
3  Expression or phonology and graphology The expression layer is the layer of the language model which we perceive
in  the  physical  world.  The  technical  term  for  a  sound  we  hear  in  spoken language is phoneme, and the technical term for a symbol we see in written
language is grapheme. Graphemes are shown as letters of the alphabet.
Below is the relationship of the three layers of language is Feez, 2002: 7.
Figure 2.3 The Relationship of the Three Layers of Language adapted from Eggins, 1994
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16 2.1.4.  Literacy Approach
Referring  to  Depdiknas  2003:  9,  literacy  approach  is  used  as  the appropriate  approach  in  implementing  a  textbased  syllabus,  in  which  language
education  is  aimed  to  prepare  the  students  to  be  able  to  participate  in  modern society Hammond et al, 1992.
There are seven literacy principles proposed by Kern 2000 as cited in Depdiknas 2004: 46. They are:
a Interpretation
In this principle, the writer interpret ideas, events, and experiences in his or her own way. After that, the reader interpret those things based on his or
her own concept or knowledge. b
Collaboration It  is the  writer’s obligation to  give contribution  in  a  form of  motivation,
knowledge,  and  experiences  to  be  acknowledge  by  the  audience  or  the students.
c Convention
The  way  people  read  and  write  are  controlled  by  convention  which  had been modified according to the students needs.
d Cultural knowledge
Working in the cultural system is important since reading and writing function on certain values, believes, and habits.
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17 e
Problem solving Words are always covered by linguistics and situation contexts. Therefore,
reading and writing involve the knowledge of words itself, including problem solving on the relationship between words and texts.
f Reflection and self reflection
The  writer  and  the  reader  should  concern  the  language  and  how  it refelected towards the world and her or himself.
g Language use
Language  use  is  definitely  the  principle  that  designed  for  language education  Agustien,  2005:  15.  In  this  principle,  language  is  used  in
spoken and written contexts to shape the discourse. Kern also connects the communicative  language  use  dimension  with  structural  dimension.  The
brief comparison is shown below:
Table 2.2 The summary of structural, communicative, and literacy approachbased curriculum Kern, 2000: 304 as cited in Depdiknas, 2004: 48
Structural Emphasis
Communicative Emphasis
Literacy Emphasis
Knowing Doing
Doing and reflecting on doing in terms of knowing
Usage Use
Usage or use relations Language forms
Language functions Formfunctions relationship
Achievement i.e. display of
knowledge Functional ability to
communicate Communicative
appropriateness informed by metacommunicative
awareness
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18 Moreover,  as  quoted  by  Agustien  2005:  14,  Wells  1991  classified
four  levels  of  literacy.  They  are  performative,  functional,  informational,  and epistemic levels. Those levels are elaborated as follows.
a  Performative level In this level, students are expected to be able to write what they say or to
say  what  is  written.  It  is  appropriate  to  be  literacy  target  if  English  is taught at Primary Schools.
b  Functional level In  this  level,  students  are  able  to be a  member of  particular  society  that
participate  in  the  creation  of  texts  to  serve  their  daily  needs,  such  as reading  a  newspaper,  manual,  or  instruction.  It  is  the  literacy  target  for
Junior High School graduates. c  Informational level
In  this  level,  students  are  expected  to  be  able  to  access  knowledge  to communicate  for  academic  purposes.  Therefore,  Senior  High  School
students  develop  the  communicative  competence  in  spoken  and  written form to achieve this level.
d  Epistemic level In this level, students are able to inform knowledge to the target language.
It is a literacy target for universities in Indonesia.
Furthermore,  literacy  approach  also  emphasizes  on  teachers’  role  as students  facilitator  in  language  learning.  Using  this  approach,  the  process  of
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19 learning language is divided into stages and cycles, which consider the spoken and
written  language.  The  following  parts  clarify  the  scaffolding,  the  stages  and
cycles, and the differences of spoken and written language in literacy approach.
2.1.4.1.Scaffolding
Scaffolding  is  a  term  used  to  describe  that  learning  is  collaboration between  teacher  and  student  with  the  teacher  facilitates  the  students’  transition
from  assisted  to  independent  performance  Vygotsky  1978  as  cited  in  Feez, 1998:  26.  In  this  collaboration,  language  is  always  involved  through  dialogue
between teacher and student. Below is the table that represents the collaboration between teachers and
students Feez, 2002: 27.
Table 2.3 The changing nature of the collaboration between teachers and students in response to learner progress
SCAFFOLDING
independent learner performance
with no contribution from teacher LEARNER PROGRESS
potential performance
Diminishing contribution from teacher as learner’s independent
contribution increases Significant contribution from teacher
to support dependent contribution from learner
zone of proximal development
Learner’s entry level assessed by teacher
existing independent functioning
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20 Principally,  through  scaffolding  teachers  provide  explicit  knowledge
and guided practice until the students can perform independently.
2.1.4.2. Cycles and Stages
Teaching English using literacy approach concerns with two cycles, called spoken cycle and written cycle Feez, 2002. Since advertisement,
announcement, and invitataion are available in a form of spoken and written, this study also involved those two cycles. Moreover, Feez 2002: 28 also
suggests the fifth stage called linking related texts that can be considered as alternative follow up.
Building knowledge Modelling of Test
of field cultural context
cultural context social function
shared experience  schematic structure
control of relevant linguistis features
vocabulary using spoken language
grammatical patterns to focus on written test
Independent Joint Construction of Text
Construction of Text schematic structure
schematic structure linguistic features
linguistic features knowledge of field
knowledge of field
Figure 2.4 Stages and Cycles Hammond et al. 1992:17
Increasing approximatio
n to control of written and
spoken texts
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21 Teaching learning activities consist of four stages. They are:
Stage1: Building knowledge of the field In  this  stage,  firstly  students  are  introduced  to  the  social  context  of  an
authentic model of the text type being studied. It means the students build the  knowledge of the topic of the model text  and knowledge of the social
activity in which the text is used.  Second, students explore features of the general  cultural  context  in  which  the  texttype  is  used  and  the  social
purposes  the  text  type  achieves.  Third,  students  explore  the  immediate context of situation.
Stage 2: Modeling and deconstructing the text The students in this stage are expected to investigate the  structural pattern
and language features of the model, and then compare the model with other examples  of  the  text  type.  Modeling  and  deconstruction  activities  are
undertaken at the whole text, clause, and expressions level. Stage 3: Joint construction of the text
In  this  stage,  students  begin  to  contribute  to  the  construction  of  whole example  of  the  text  type,  while  the  teacher  gradually  reduces  the
contribution  to  the  text  construction,  as the  students  move  closer  to being able to control the text type independently.
Stage 4: Independent construction of the text In this stage, the students begin to work independently with the text. Their
performances are used for achievement assessment.
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22 2.1.4.3.Spoken and Written Language
Halliday  1985,  as  quoted  by  Agustien  2005,  identifies  that  spoken language is characterized by grammatical intricacy; it contains many clauses with
all  kind  of  paratactic  and  hypotactic  relations;  it  uses  personal  pronouns  as subject,  etc.  In  contrast,  written  language  is  characterized  by  lexical  density;  it
uses  noun  phrases  to  realize  subjects  and  objects;  it  often  uses  passive construction, etc.
In  the  new  curriculum,  the  differences  and  similarities  of  spoken  and written language consider significant, because people learn spoken language first
before  they  learn  the  written  version  Agustien,  2005.  Hence,  learners  are
expected to start from the spoken version and end up with written language.
2.1.5.  Short Functional Text
According  to  the  scopes  of  School–Based  Curriculum  for  Senior  High School,  students  should  have  ability  to  comprehend  and  create  many  kinds  of
short functional text Depdiknas, 2006. In this study, short functional text defined as  a  text  that  has  practical  function  in  helping  human  accomplishing  their
everyday life tasks. It is an authentic material used in teaching learning activities. The short functional texts can be in a form of notices, cards, posters, invitations,
advertisements,  etc.  In  this  study,  the  texts  are  presented  in  a  form  of advertisement, announcement, and invitation.
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23 2.1.5.1.Advertisement
The  following  are  some  characteristics  of  advertisement,  including  the
definition and purpose, and kinds of advertisement.
2.1.5.1.1. Purpose of Advertisement
According  to  Amstell  1989  as  cited  by  Marlina  2006,  the  most important  purpose  of  advertisement  is  to  deliver  message  or  information  to  an
audience  for  one  reason  or  another,  in  order  to  influence  and  persuade  them  to believe or get interested in what is being advertised or offered. Advertisement is
used as a medium to persuade or influence an audience.
2.1.5.1.2. Kinds of Advertisement
Bovee 1986, as cited by Widyatama 2007 classified advertisement into several  categories.  Two  important  classifications are  advertisement  based on  its
purpose, and advertisement based on its media. a
Advertisement based on its Purpose Based on its purpose, advertisement is categorized in a type of commercial
and social advertisement. 1 Commercial Advertisement
Commercial advertisement is aimed to get economicalcommercial profit. The  commercial  advertisement  is  intended  for  the  last  consumer,
institutions, or professionals.
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24 2 Public Service Advertisement
Public Service Advertisement PSA aimed to get social benefit which can be seen from society development. The most popular social advertisement
recently is dealing with education and environment. b
Advertisement based on its Media Based on its media, there are two major categories of advertisement. First
is  above  the  line  advertisement,  including  printed  and  electronic  media such as newspaper, magazine, radio, television, and internet advertisement.
Second is below the line advertisement, including poster, banner, etc. The  other  classifications according to  Widyatama  2007:  79  are  printed
and electronic advertisement. The printed advertisement is existing  in a  form of line ad, column ad, display, and advertorial. Whereas the electronic advertisement
presented in a form of radio ad including ad lib, spot, and sponsor program, and television  advertisement  including  live  action,  animation,  stop  action,  music,
superimposed, backdrop, etc.
2.1.5.1.3. Language in Advertisement
The language of advertisement should be simple, well arranged, effective, and communicative, so that the advertisements are easy to be understood Wells,
1985. Most of advertisements depends on language to accomplish their purpose, to be able to grab the readers’ or the audiences’ attention.
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25 Both  in  spoken  and  written  advertisements,  language  have  specific
functions. It is impossible to produce radio advertisement without language, and even an interesting video easy to understand without any language. Language of
advertisement  must  be  persuasive,  either  in  style  of  narrative,  descriptive,  or
expository.
2.1.5.2.Announcement
Based on Wiki Online Dictionary 2010, the words ‘to announce’ means to  make  known.  Furthermore,  announcement  in  this  study  can  be  defined  as
something said, written or printed to make known what has happened or what will happen. An announcement generally consists of title or type of event, date or time
or place,  and contact  person.  Announcement  can  also  be  in a  form  of obituary,
congratulation letter, etc.
2.1.5.3.Invitation
According  to  Sudaryanto  2009,  invitation  has  its  purpose  to  invite someone to attend an occasion. Five parts should be present on an invitation are
the  addressee,  salutation,  the  message,  and the  sender.  Therefore,  invitation  has requirements as follows.
1 It should have an accurate addressee.
2 It gives clear time, place, and activity.
3 It express that the writer is looking forward to seeing person.
4 If there is a dress code, state it in the lower lefthand corner.
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26 2.1.6.  Banathy’s Instructional Design Model
Referring to Banathy 1976, education is a system, and a system contains subsystem. It can be implied that an instructional material is a system of education
system. As a system is built upon three components, that are purpose, content, and process, there are six major parts in instructional system Banathy, 1976:17 .They
are: 1
Formulating objectives Specifying a statement that spells out what we expect the learners to do,
know, and feel as a result of his learning experience. 2
Developing test The test is develop based on the objectives and used to test terminal
proficiency. 3
Analyzing learning task To find out what should be learned by the students. It consists of three
parts: a  the analysis of inventory of the learning task
b  the assessment testing and input competence c  the identification and the actual learning task
4 Designing the system
Develop a system which consists of four major strategies: a  Functional analysis
b  Component analysis c  Distribution of function among components
d  Scheduling of when and where the activity will be done
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27 5
Implementation and testing The system designed are tested, implemented, installed, and evaluated.
6 Changing to improve the system
The findings of the evaluation are fed back into the system to see what
changes –if any are needed to improve the system.
Figure 2.5 Banathy’s Instructional Design Diagram
2.1.7.  Educational Research and Development
Educational  research  and  development  R    D  is  a  process  used  to develop and validate educational products. The goal of R  D is to discover new
knowledge  or  to  answer  specific  questions  about  practical  problems  rather  than only to develop products Borg and Gall, 1983:772.
In other words, R  D method take the research knowledge and incorporate the knowledge into a product that can be
used in the schools.
R   D is developed to bridge the  gap between research and practice.
Formulation objectives
Analyze learning task
Design system
Develop test
Change to improve
Implement test out
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28 There are ten major steps in the R  D cycle. They are:
1 Research and information collecting
All review of literature, classroom observations, and preparation of report are collected at this step, in order to determine the state of knowledge in
the concerned area. 2
Planning Planning is needed before developing the product. In this step, stating the
objectives is the most important thing. Objectives become the best basis in developing the product in order to give the suitable guidance in developing
product. 3
Develop preliminary form of product This  step  shows  how  the  preliminary  product  is  developed.  It  includes
preparation  of  instructional  materials,  related  knowledge  needed,  and evaluation devices.
4 Preliminary field testing
Test on the preliminary product is conducted to get qualified evaluation of the  product.  The  method  used  can  be  by  interview,  observation  or
distributing questionnaires. 5
Main product revision The  data  of  the  method  used  to  test  the  product  are  then  collected  and
analyzed. It results the  feedback of the participants which used to revise the product.
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29 6
Main field testing The revised product is tested again to determine the success of the product
in meeting its objectives. The test will result other information that can be used to improve the next revision.
7 Operational product revision
This  step  is  aimed  to  revise  the  revised  product  if  the  findings  of  main field  testing  find  any  weaknesses in  the  product,  the first  revision  of  the
product is considered failed in meeting its objectives. 8
Operational field testing In  this  step,  the  second  revision  of  the  product  is  tested  to  determine
whether the product is already complete. The new information that might be got from this step is usually not as much as the previous.
9 Final product revision
The final product is carried out when the data has been analyzed and the product is considered complete. The final result of the revision can be used
in the teaching learning process. 10
Dissemination and implementation Dissemination  and  implementation  are  needed  if  the final  version  of  the
product will be used to teach, Moreover, demonstration of dissemination is done in order to confirm that the product can be used.
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30 2.2.Theoretical Framework
In order to answer the question of the problem formulation, the writer did a  literature  review  related  to  the  designing  an  instructional  materials  on
advertisement, invitation, and announcement  as short functional texts for Senior High School students.
The  framework  of  this  design  model  proposed  consists  of  five  steps  as follow.
1 Objectives Formulation
Consider goals, list topics, and state the general purposes. It refers to the standard competence, basic competence, and indicators, based on School
Based Curriculum. 2
Analyzing Learning Task This  step  focuses the study  in  analyzing  the  materials and  exercises that
will be used in the design of this study. Decide what materials should be learnt by the students will avoid inappropriate and unnecessary materials.
3 System Design
The  design  includes  spoken  and  written  cycles  in  which  each  cycle consists  of  four  stages.  The  stages  are  building  knowledge  of  the  field,
modeling and deconstructing of the text, joint construction of the text, and independent construction of the text.
4 Implementation and Test Output
The  interview will  be  conducted  in  order  to  get  feedback  on  the  design. The  subjects  of  the  interview  are  three  Senior  High  School  English
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31 teachers  who  are  experienced  in  using  short  functional  text  in  teaching
learning activities. The result would be the consideration in improving the design.
5 Change to Improve
The result findings used to improve and revise the designed materials. The result of the improvement would be the final product.
To cover all steps in conducting this study, R  D cycle is adopted. There are five steps of R  D which become the method of this study. They are:
1 Collecting information
In  this  first  step,  a library research  is  conducted,  including  the  theory  of SchoolBased  Curriculum  and short  functional  texts. The  theories of  the
curriculum are syllabus and learning program plan. 2
Planning In  designing  the  model  of  instructional  materials,  planning  is  consider
important for the reason that it gives an outline on what to do and what are the important materials for the unit.
3 Developing the Preliminary of Product
This step covers the exercises, instructions and pictures are combined into a  good  unit  of  short  functional  texts  instructional  materials.  Moreover,
related knowledge is also arranged carefully.
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32 4
Interviewing Participant The information gathered from the interview will be the consideration in
improving the instructional materials on short functional texts. 5
Product Revision After  interviewing  participants,  the  data  gathered  is  analyzed  and  the
results will be used as feedback to improve the design.
The relationship between the steps of Banathy’s instructional design and the steps
of educational research and development is shown as below.
Figure 2.6 The Relationship of Banathy’s Instructional Design and Educational Research and Development
Objectives Formulation
System Design
Change to Improve
Standard of Competencies Basic Competencies
Indicators
Spoken cycle à Four stages Written cycle à Four stages
Analyze Learning Task
Exercises and other knowledge
Revise the units Collecting
Information
Planning
Developing the Preliminary
form of product
Interviewing Participants
Product revision
Implementation and test output
Tested some units by interviewing English
teachers SBC and
SFT
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33 CHAPTER III
METHODOLOGY
This chapter discusses the methodology used in developing the design and some  elements  involved.  As  educational  research  and  development  is  aimed  to
improve  the  quality of  educational  product  Borg and  Gall:  772,  therefore,  this study adopt R  D cycle in its development. There were some steps used in this
study,  including  collecting  information,  planning, developing  the  preliminary  of
product, interviewing participants, and product revision.
A. Collecting Information
This  study  was  aimed  to  develop  instructional  materials  on  short functional texts.  Therefore,  a  library  research was conducted  to  get  the  theories
about  SchoolBased  Curriculum,  communicative  competence,  language  model, literacy  approach,  and  Banathy’s  instructional  design  model;  as well  as  finding
short functional texts in a form of advertisement, announcement, and invitation. There  were  two  kinds  of  short functional  texts,  spoken  and written  text.
The short functional texts in a form of audio script were created and some were taken from functional texts in internet, and written texts were taken from English
advertisement in newspapers, magazines, and internet. Those advertisement texts were compiled and compared in order to find good and suitable texts.
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34 B.
Planning
Planning  is  needed  in  designing  the  model  of  instructional  materials.  It gives an outline on what to do and what are the important materials for the unit.
The figure of planning the unit in this study is shown below:
Figure 3.1 The Planning of the Instructional Materials
1. Stating the Objectives
After completing the review of literature, the first thing to do was stating the objectives. As there were two cycles in the unit, the objectives of each cycle
should be clearly stated. The spoken cycle would relate to listening and speaking skills, while the written cycle would relate to reading and writing skills.
Suitable Text Objective of Spoken Cycle
Objective of Written Cycle
Appropriate Exercises Related Knowledge
Mapping Stating Objectives
Designing the Instructional materials Planning
Pictures
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35
Table 3.1 The objectives of the Instructional Materials
Cycles Objectives
Spoken Cycle 1.  Listening
The students are able to: 1.1. Comprehend and respond the meaning of short
functional texts in any discourses 2.  Speaking
The students are able to: 2.1. Express the meaning of short functional in any
discourses
Written Cycle 3.  Reading
The students are able to: 3.1.  Comprehend and respond the meaning of simple
and short functional text in any discourses 4.  Writing
The students are able to: 4.1.  Express the meaning of simple and short
functional text accurately, fluently and
grammatically correct in any discourses
2. Mapping
Some  elements  in  designing  the  unit  need  to  be  mapped,  including materials  finding  and  editing.  The  elements  mapped  were  the  exercise,  suitable
short functional texts, and related knowledge. a.
Mapping the exercise There were two kinds of exercise; individual and group exercise.
b. Mapping the suitable texts
The text used should be suitable for Senior High School students. In other words,  the  text  should  not  be  too  easy  or  too  difficult  for  the  students’
level  of  English  proficiency.  The  short  functional  texts were  taken  from
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36 English  advertisement,  announcement,  and  invitation  in  newspaper,
magazines, and internet. Meanwhile, the audio scripts were created. c.
Mapping the related knowledge The knowledge included generic structure and language  features of short
functional texts in a form of advertisements, announcement, and invitation, gambits  in  responding  invitation,  kinds  of  advertisement  and
announcement, etc.
C. Developing the Preliminary Form of Product