Retentive Stage of Marlboro Cigarette Advertisement Slogans
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few linguistics course books in Indonesia which supply what they need in learning English. However, some of linguistics course books which are published by
foreign publishing companies often use the example of certain linguistic features which are not familiar to Indonesian learners. These research findings are
expected to be an example of analyzing of advertisements’ language style, especially linguistic features in advertisements which more familiar for English
learner. For instance, a teacher who wants to teach language style, especially linguistic features can use an example from advertisement by explaining some
linguistic features of advertisements. By doing that, the learners will not only learn about linguistic features but also learn about advertisement as additional
knowledge. Hopefully, it will help learners to understand linguistic features easily by learning the examples found around them.
These research findings can be used by English learners to deepen their knowledge about linguistic features, especially in advertisement slogans. They can
broaden their understanding of English advertisement. Besides, the learners also learn persuasion techniques in advertisement from these findings. That is why it
will very helpful for the learners who are interested to be advertisers in the future because they know the right words to use in the advertisement in order to deliver
the message of the companies for the consumers based on the purpose of advertising. They also can use the right persuasion techniques in the
advertisement to attract consumers to buy their products. PLAGIAT MERUPAKAN TINDAKAN TIDAK TERPUJI
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