Retentive Stage of Marlboro Cigarette Advertisement Slogans

60 few linguistics course books in Indonesia which supply what they need in learning English. However, some of linguistics course books which are published by foreign publishing companies often use the example of certain linguistic features which are not familiar to Indonesian learners. These research findings are expected to be an example of analyzing of advertisements’ language style, especially linguistic features in advertisements which more familiar for English learner. For instance, a teacher who wants to teach language style, especially linguistic features can use an example from advertisement by explaining some linguistic features of advertisements. By doing that, the learners will not only learn about linguistic features but also learn about advertisement as additional knowledge. Hopefully, it will help learners to understand linguistic features easily by learning the examples found around them. These research findings can be used by English learners to deepen their knowledge about linguistic features, especially in advertisement slogans. They can broaden their understanding of English advertisement. Besides, the learners also learn persuasion techniques in advertisement from these findings. That is why it will very helpful for the learners who are interested to be advertisers in the future because they know the right words to use in the advertisement in order to deliver the message of the companies for the consumers based on the purpose of advertising. They also can use the right persuasion techniques in the advertisement to attract consumers to buy their products. PLAGIAT MERUPAKAN TINDAKAN TIDAK TERPUJI 61

C. Recommendations

The researcher purposes the recommendations which will be beneficial for English teachers, English learners, advertisers, and future researchers to improve their capability in using English.

1. For English Teachers

The duty of English teachers is to make the students understand the course material. In order to explain the theories clearly, the teachers should use examples. They can use examples which related to the learners’ daily life in order to make learners easy to understand and also they will have pictorial in their mind. Teachers should pay attention to learners’ interest and curiosity to increase learners’ wants in learning English. The teachers can teach authentic material, such as advertisement to ease learners in understanding the material.

2. For English Learners

Learning linguistic features is not easy but it can improve learners’ English skills. The learners should learn more about linguistic features in order to avoid the misusing in their writing. The learners should be aware in choosing the diction to suit the readers or listeners. The learners should be proactive to find some additional materials by themselves to improve their skills in learning English. Actually, the details of advertisement are not discussed deeply although there are many beneficial things and interesting elements which can be learnt. Therefore the learners should have willingness to learn by themselves.