Conclusions CONCLUSIONS, IMPLICATIONS, AND RECOMMENDATIONS

61

C. Recommendations

The researcher purposes the recommendations which will be beneficial for English teachers, English learners, advertisers, and future researchers to improve their capability in using English.

1. For English Teachers

The duty of English teachers is to make the students understand the course material. In order to explain the theories clearly, the teachers should use examples. They can use examples which related to the learners’ daily life in order to make learners easy to understand and also they will have pictorial in their mind. Teachers should pay attention to learners’ interest and curiosity to increase learners’ wants in learning English. The teachers can teach authentic material, such as advertisement to ease learners in understanding the material.

2. For English Learners

Learning linguistic features is not easy but it can improve learners’ English skills. The learners should learn more about linguistic features in order to avoid the misusing in their writing. The learners should be aware in choosing the diction to suit the readers or listeners. The learners should be proactive to find some additional materials by themselves to improve their skills in learning English. Actually, the details of advertisement are not discussed deeply although there are many beneficial things and interesting elements which can be learnt. Therefore the learners should have willingness to learn by themselves. 62

3. For Advertisers

In making advertisement, creativity is an important thing to create attractive and interesting advertisement. The advertisers should understand the language style of advertisement to vary the diction in making advertisement so that audiences interested to read or watch the advertisement, both the written or spoken advertisement. Besides, the advertisers also have to understand persuasion techniques of advertisement so they can decide appropriate technique to their advertisement which can make audience attracted to read or watch the advertisement and then buy the products.

4. Future Researchers

There are many experts who purpose the theories of advertisement’s language style which can be used to examine any kinds of advertisement. The writer encourages the future researchers to conduct of language style of other advertisements. They can research the language style of advertisement by the speakers or the slogans. They can use similar theories which are used previous research, but they should used different advertisements as the research subject. However, it will be better if the future research use different theories and different advertisements. Besides, future researchers who want to analyze deeper about language style of advertisement are suggested to dig deeper into other aspects of language style of advertisement, such as propaganda techniques and other elements of advertisements. They can choose spoken advertisements or written advertisements to be analyzed. 63 REFERENCES Ary, D., Jacobs, L. C., Razavieh, A. 2002. Introduction to research in education 6th ed.. Belmont, CA: Wadsworth Thomson Learning. Best, J. W. Kahn, J. V. 1989. Research in education. Upper Saddle River, NJ: Prentice Hall. Bovee, C. L., Arens, W. F. 1986. Contemporary advertising 2 nd ed.. Glenview: Richard D. Irwin, Inc. Brown, J. D. Rodgers, T. S. 2002. Doing second language research. Oxford: Oxford University Press. Cook, G. 1996. The Discourse of Advertising. London: Routledge. El-daly, H. M. 2011. Towards understanding of the discourse of advertising: Review of research with special reference to Egyptian media. African Nebula, 3, 25-47. Fraenkel, J. R Wallen, N.E. 2008. How to design and evaluate education 7 th ed.. Boston: McGraw-Hill Higher Education. Gilson, C. Berkman, H. 1986. Advertising, concept and strategies. Blacklick OH: McGraw-Hill College. Goddard, A. 2002. The Language of Advertising 2 nd ed.. New York: Routledge. Grey, D. 2008. Language in use. Cambridge: Cambridge University Press. Hornby, A. S. 1995. Oxford advanced learner’s dictionary of current English. Oxford: Oxford University Press. Kleppner, O. 1986. Advertising procedures 18 th ed.. Englewood Cliffs, NJ: A Division of Simon Schuster, Inc. Leech, G. N. 1972. English in advertising: A linguistic study of advertising in Great Britain. London: Longman. Leedy, P. D., Ormrod, J. E. 2005. Practical research: Planning and design 8 th ed.. Upper Saddle River, NJ: Pearson Prentice Hall. Martin, T. 2014. Cigarette. Retrieved on September 29, 2014, from http: www.quitsmoking.about.com . PLAGIAT MERUPAKAN TINDAKAN TIDAK TERPUJI