History of PT. Amerta Indah Otsuka

65 the market in Indonesia. Then in January 2004 the factory was transferred to Sukabumi West Java, where it is operative until now. It lasted more than 10 years until the company could make its first profit in the Indonesian market. Finally, Pocari Sweat has been a pioneer in the isotonic drink category and it has been a market leader in this category. b. Vision and Mission PT. Amerta Indah Otsuka is committed to fully support Indonesian public health by producing innovative products that contribute solutions to the daily health problems through the unique perspective of the development of modern science. Vision of PT. Amerta Indah Otsuka: Being the brilliant company, with a significant contribution and reliable for consumers and communities. Mission of PT. Amerta Indah Otsuka: Developing and retaining high quality employees to produce high quality products; Making the needs and well-being of consumers and society as top priorities; Catching all kinds of opportunities rapidly and innovatively in all aspects to get consumer satisfaction, well-being and development of the company; Developing and maintaining mutual beneficial relationships with business associates, and making the company reliable. 66

2. General Description of Respondents

Respondents in this study are consumers of Pocari Sweat at Zona Futsal in the area of Ciputat, South Tangerang. Based on data from 100 respondents, who are students at Universities in Ciputat and are living in South Tangerang. The survey method chosen follows the guidelines of structured interviews based on a questionnaire. The criteria are as follows: a. General Description of Respondents by Age From the research conducted the age groups of the respondents are the following: Table 4.1 Age Age Frequency Percent Valid Percent Cumulative Percent 19 34 34 34 34 19-25 33 33 33 67 25 30 30 30 97 Total 97 97 97 Source: Primary Data 2012 The Table 4.1 shows the percentage of the respondents in the age group of 19 years, 19-25 years, and 25 years. This shows that consumers of Pocari Sweat, at Zona Futsal Situ Gintung – Ciputat – South Tangerang are consisting of the respondents aged less than 19 years, between 19 years until 25 years, and more than 25 years included within the target market of Pocari Sweat. 67 b. General Description of Respondents by Sex The population chosen for the survey is the following: