FW ORIGINAL LOVE JUICE POMEGRANATE

04/ FW ORIGINAL LOVE JUICE POMEGRANATE

„Lots of Love for Health‟

a. Data Description

Original Love Juice is a beverage product from PT. Hale International. The product has pomegranate flavor with extract pomegranate in it. That is why the product is called original juice. It is manufactured by PT. Hale International in Bogor, Indonesia.

consist of one layout since it has a round shape. The package that is made of plastic bottle has dominant color, namely green. The additional colors are red, black and white. Red represents the color of pomegranate fruit.

The trademark, the slogan, the brand name, the illustration, the explanation of the prod uct, the net weight, the slogan of „Halal‟, and the registration number from Health department are printed twice on the layout of the package with the same size and colors.

The slogan is located on the top right of the brand name that is printed in black color and in white background. The slogan is written in capital letters on the

square with 2 parts, first part is the slogan „Lots of Love for Health‟ and the second one is the words „100% Juice‟ that supported the slogan.

b. Data Interpretation

The package of Original Love Juice has good visibility since it mixes different colors so that it is interesting to be seen. Even though the package does not have many colors, the colors used on the layout of the package have already attracted the eyes of the consumers. Green as the dominant color is contrasts with red, white and black as the colors of supporting explanation. It supports the slogan by making it readable because the slogan is located on top right of the brand name and between the illustration of the product.

The illustration in the form of the picture of pomegranate fruits makes The illustration in the form of the picture of pomegranate fruits makes

The nutrition table gives important information about the content of the total fat, protein, total carbohydrate, sugar, sodium and calcium in each bottle of the product. Meanwhile, the ingredients inform the consumers about the materials to make this product. These elements confirm the message of the slogan by giving

a proof that the nutrition facts and the materials in the product create the fruit taste of Original Love Juice Pomegranate. The flavor written in Indonesian (Delima) and English (Pomegranate) under the brand name informs the consumers that Original Love Juice is really has pomegranate extract that is good for health since it has pomegranate flavor.

c. Data Analysis

The slogan written in this package is „Lot‟s of Love for Health‟. It means that „Original Love Juice is a beverage product that has 100% pomegranate

extracts which can make our body health and the consumers are invited to try the fruit taste of this product‟.

The slogan fulfilled the maxim of quality since it gives adequate evidence that the product provides lots of love as the commitment of the producers to give the good quality from the real good fruits in order to produce The slogan fulfilled the maxim of quality since it gives adequate evidence that the product provides lots of love as the commitment of the producers to give the good quality from the real good fruits in order to produce

The maxim of quantity is not fulfilled since it does not provide full information as required. The slogan does not give enough information to the consumers about the product.

The maxim of relevance is not obeyed since the slogan cannot explain the product. The consumers are not informed through the slogan that Original Love Juice is a kind of juice that good for health.

The maxim of manner is not obeyed since the slogan is not using clear sentence and it has connotative meaning. The slogan will make the readers feel obscure in reading the words.

The slogan implicates that „the consumers should try Original Love Juice because it contains of lot‟s of love, means the real good fruits, that is good for

health. The consumers will get the flavor of 100% juice of pomegranate and they will be satisfied by the taste‟.

The relation between the slogan and the product is implicit since the meaning of the slogan is not clear and not understandable for the consumers. They have to search other elements on the package to know the product inside the The relation between the slogan and the product is implicit since the meaning of the slogan is not clear and not understandable for the consumers. They have to search other elements on the package to know the product inside the