FW MINUTE MAID PULPY ORANGE

05/ FW MINUTE MAID PULPY ORANGE

„With Vitamin C and Real Fruit Juice Pulp‟

a. Data Description Minute Maid Pulpy Orange is a beverage product made of orange fruit

that can be drunk directly from the package. It is a new product from PT. Coca Cola Bottling Indonesia in Cibitung, Indonesia. The product introduces a new taste that is different from the other beverage product of that manufacturer.

The package is made of plastic bottle with orange as the color of the bottle cap. This product has layout on the package. The dominant colors of the layout are blue and yellow. The background of the layout is blue color. There is illustration of the product, namely the picture of oranges.

The slogan, „With Vitamin C and Real Juice Pulp‟, is located on the down right side of the layout. It is located on the pink ribbon with white as the

color of the letters.

b. Data Interpretation

A package cannot be separated from colors since color is one of the A package cannot be separated from colors since color is one of the

Minute Maid Pulpy Orange only has 2 major colors, namely yellow and blue. It has a bright yellow color on the illustration picture of orange fruit and blue color as the contrasts one. These contrast colors make each word readable, especially for the brand name and the slogan. It is supported by different background of the words on the layout that make the slogan more interesting to be seen and to be read.

The illustration in the form of the picture of the product informs the consumers about the containing of the product. It gives the consumers a clue that the product contains Vitamin C and the real orange juice pulp that can make them fresh and healthy. The value of the slogan increases since this beverage product has delicious taste.

The explanation that the product contains Vitamin C and juice pulp and also the words „Orange Taste Beverage‟ upper the brand name make the

consumers believe in the message of the slogan since this beverage will give its consumers a healthy and fresh product.

c. Data Analysis

The slogan of the product is „With Vitamin C and Real Fruit Juice Pulp‟. It means that „since Minute Maid is made from real fruit, it will be healthy beverage for the consumers.‟ The slogan of the product is „With Vitamin C and Real Fruit Juice Pulp‟. It means that „since Minute Maid is made from real fruit, it will be healthy beverage for the consumers.‟

The slogan also obeys the maxim of quantity. It gives information to the consumers about the product. Whenever they read the slogan, the consumers will know that the product is in the form of fruit taste beverage. The picture of the product on the layout of the package also informs that the product is in the form of

a fruit taste beverage. Therefore, the consumers can know what is being offered by the manufacturer. The slogan fulfils the maxim of relevance. The slogan is related with the product. The slogan informs the consumers that the product is a beverage. In other words, the consumers have no difficulties in understanding the meaning of the slogan. They can easily relate the slogan with the product offered by the manufacturer.

The words used in the slogan are well constructed and brief. The consumers will easily understand the slogan without getting ambiguity or obscure meaning. It means that the slogan fulfils the maxim of manner.

The slogan implicates that „Minute Maid Pulpy Orange invites the consumers to have fresh and healthy body by consuming this product since it

contains with Vitamin C and real fruit juice pulp.‟ contains with Vitamin C and real fruit juice pulp.‟