the consideration that SD N 2 Kancilan is one of the national standard schools in Jepara. It enabled the researcher to conduct the study with the sufficient
equipment such as LCD, computer, etc. Besides that, SD N 2 Kancilan had various students from different culture and places. Thus, this school was perfect
example to show how students get their interaction done in their daily life. However, the random sampling was used in implementing the product.
The fourth grade students of SD N 2 Kancilan in the academic year of 20102011 were expected to be the good sample. They were selected as a sample to have a
try-out to apply the multimedia material. As explained by Lodico, Spaulding, Voegtle 2006:143 random sampling is a technique or tool that produces
essentially a miniversion of the initial population.
3.3. Instrument of the Study
Instrument in collecting data is a tool that is chosen and used by the researcher to collect data. There are various kinds of instrument such as questionnaire, check list, interview
guide or interview schedule, observation sheet, test, and scale. The researchers can use some various kinds of instrument in their method of collecting the data which is
appropriate with their research. This study used two kinds of instrument which were questionnaire and interview.
3.3.1. Questionnaire
According to Arikunto 2006:151, a questionnaire is a number of written questions, which are used to gather information from the respondents about themselves or another
thing to know. There are three kinds of questionnaire which is proposed by him. They are:
1 From the way how to answer the question
1 Opened questionnaire, the respondent can answer the questions using their own sentences.
2 Closed questionnaire, the respondents can directly choose the appropriate answer provided.
2 From the given answer 1 Direct questionnaire, the respondents answer the questions about themselves.
2 Indirect questionnaire, the respondents answer the questions related to other person.
3 From the form of questionnaire 1 Multiple-choice questionnaire, the respondents choose the appropriate answer.
2 An essay questionnaire, the respondents answer the questions by using their own sentences.
3 Checklist questionnaire, the respondents put the check √ on the appropriate
column. 4 Rating-scale questionnaire, the respondents choose the statement followed by
rating column for example ―very good‖ to ―bad‖. This study used a closed in which the respondents could directly choose the
appropriate answer provided. There were two form of questionnaire which the writer used. The first one aimed to find the stud
ents‘ problems. It was direct questionnaire in which the respondents were asked about their experiences in teaching-learning of reading
text. It used a checklist form, so the respondents simply put the check √ in the appropriate answer.
The second one was indirect questionnaire in which the questions ask about the performance and the effectiveness of reading multimedia material. The form of the
questionnaire was also in checklist form.
3.3.2. Interview
Interview is also said as an oral questionnaire, which is done by the interviewer to get some information from interviewee, Arikunto 2006:155. There are some kinds of
interview to collect data. Arikunto 2006:136 classified it into three types as follow: 1 Un-guided interview
The interviewer is free to ask anything to the interviewee without guided sheet. However shehe has to focus about the data that shehe would collect.
2 Guided interview The interviewer prepares the questions that shehe wants to ask first so the interview
asks the questions based on the guided sheet. 3 Free-guided interview
It is the combination un-guided interview and guided interview which the interview gives the interviewee opportunity to express hisher idea, but the conversation does
not deviate from the topic. This study used the free-guided interview to collect data. So, the interviewee could give
as much as information that the writer needed to support the data, but it was still in the topic of reading material development containing public tolerance.
3.4. Stage of the Material Development
