Economical Issues Socio-cultural Issues

eventually forced welfare reform and a balanced budget upon the president. In fairness, President Clinton could never have balanced a budget with the neo-left controlling the House of Representatives. Before Oklahoma City ‘s bombing case in 1995, people considered Bill Clinton a one-term failure. Reporters even questioned his relevance. Clinton worked an amazing comeback using the Republicans as a foil. He portrayed the G.O.P. as extremists and positioned himself against the Republicans. He vetoed welfare reform declaring it extreme and then later signed it into law much to the chagrin of his base. Clinton shut down the government and then blamed the Republicans. Clinton took positions to the left of the Republicans, but comfortably right of his own party. As a result, he appeared the adult. By early 1996, he placed himself in a good position to win re-election.

c. Economical Issues

The booming economy led to record low unemployment. Minimum wage was increased to 5.15 an hour. The stock market reached an all time high as individuals learned to buy and trade via the internet. Americans enjoyed the countrys affluence by travelling more up 40 since 1986, by revelling in sporting events such as the Atlanta Summer Olympics -1996, and by consuming as never before. The world is moving from trade among countries to a single economy for all countries, proven with a treaty to have free trade area among United States, Mexico and Canada. America faced the new millennium with an open, diversified society, a functioning democracy, a healthy economy, and the means and will, hopefully, to face and overcome its problems. It is proven with the facts that the numbers of people who are unemployeed was only 5.8 million, or 4.2 September 1999, and national debt that was only 3.830 Trillion 1997 with average salary: 13.37hr 1999, teachers salary: 39,347 1998, which means also minimum wage at 5.15hr 1997 and longer life expectancy; for male 73.1, and female 79.11997.

d. Socio-cultural Issues

In the urban centres of the developing world, there are signs of the international youth culture almost everywhere. So enthusiastically United States of America swapped food, music, and fashion that a new universal international lifestyle emerged. This lifestyle also afffect the needs for people to consume a very well-known brand. Among the worlds forty best-known brands are Coke, IBM, Sony, Porche, McDonalds, Honda and Nestle. According to a survey of 3,000 consumers conducted by John Diefenbach, CEO of Landor Associates in nine countries, world‘s first true world brand were seventeen of the forty were U.S. companies; fourteen European; and nine Japanese. The most important factor accelerating the development of a single global lifestyle is the proliferation of the English language. Language is a great agent of homogenization; it is the frequency on which culture is transmitted. However, just as English becomes the universal language, there is a backlash against that same universality. People are insisting on keeping traditional languages and cultures alive. This is not discouraging people, though, as they consider that English is not substituting but only suplementing the people‘s languages.

B. Previous Research Finding

There are many studies in analysing speech pragmatically. One of them is the research conducted by Fira Khasanah Ardiana, a Sarjana Pendidikan degree student of English Education Department of State University of Yogyakarta, in 2009 entitled ―A Pragmatic