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Dalam perjanjian kerjasama, selain menggunakan
fresh money
, Lorin juga menggunakan sistem barter. Seperti dalam pemasangan billboard atau
pemuatan iklan di majalah – majalah, Lorin menawarkan sistem barter berupa:
1. Room Voucher Complimentary
2. Swimming Voucher Complimentary
3. Dinner, Breakfast, Lunch Complimentary
4. Recreation Facility Complimentary
Dengan sistem ini Lorin berkembang menjadi hotel yang mempunyai relasi dan partner serta sangat potensial untuk terus mengembangkan usaha di
bidang pariwisata dan ekonomi.
F. Public Relations Officer Lorin Business Resort Spa
Setiap perusahaan tentu memiliki kewenangan untuk memiliki atau tidak memiliki seorang
Public Relations
. Namun, setiap perusahaan pasti melakukan kegiatan ke-PR-an meski tidak memiliki divisi
Public Relations
tersendiri. Lorin Business Resort Spa adalah sebuah hotel bintang lima yang
mempunyai seorang
Public Relations
yang aktif melaksanakan baik tugas- tugasnya, yaitu menjaga hubungan baik baik dengan pihak internal maupun pihak
eksternal. Posisi seorang
Public Relations
di Lorin sendiri berada dibawah Sales Marketing tetapi
Public Relations
juga dibawah pantauan General Manager, ini merupakan sebuah posisi yang sangat menguntungkan sekaligus beresiko,
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terutama dalam menjaga citra atau reputasi positif yang telah dimiliki Lorin Business Resort Spa.
Job Description Of Lorin’s Public Relations Officer
DUTIES AND RESPONSIBILITIES
:
Specific Duties
a. Coordinate the day to day operation of the public relations sections.
b. Provide support to Director of Sales on public relations issue.
c. Develop, implement, and evaluate public relations strategies.
d. Create sophisticated public relations material in the local, nation, and
international area. e.
Develop and update public relation promotion materials. f.
Coordinate media activities. g.
Obtain maximum revenue generation from public relations activities, h.
Maintain the image of hotel. i.
Ensure all public relations activities are authorized with the department. j.
Fil media release for future reference k.
Welcome and handle VIP guest as per VIP treatment standart
Human Resource Managenent
a. Monitor Guest client services and operational requirements in order to
indentify short falls in service as a result af staff levels. b.
Identify key personel for futher development and provide structured career pathing.
Safety, Cleaning and Maintenance
a. Ensure that all equipment is functioning and serviced regularly.
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Guset Relations and Client Needs
a Anticipate client needs through observation and offer prompt afficient
service.ensure staff recognize that disable and special needs guest are adequately provided for.
b Develop and awarenessof, and appreciation for, the riches of the cultural
divercity of your clients, staffs and location. c
Ensure complaints and request are handle with the aim of exceeding guests expectations.
d Ensure all staff have high a level of product knowledge so they are able to
explain service and facilities to clients as required. e
Develop and awareness of local service and facilities. f
Identify and opportunities for value added service to increase sales profitablelity and anticipate client needs.
g Demonstrade effective selling techniques in promoting Lorin product and
service. h
Demonstrade effective verbal and non verbal communications skills. i
Ensure guest comment are recorded in guest history record and acted on when appropriate.
Financial Management
a. Prepare monthly outlook forcase for related expenses and return to
controller Direcrtor of Finance as scheduled. b.
Monitor account activities and make adjustment when necessary. c.
Implement cost saving method for the department in line with corporate policy.
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d. Negotiate contract only with appropriate suppliers as per corporate
management policy and procedures.
Strategic Planning
a. Participate in the preparation of the strategic Business Plan.
b. Participate in the preparation and planning of the annual operating plan,
departmental objective and other cost related to the annual budget.
Quality Management Initiatives
a. Seek opportunities and continually improve client service.
b. Ensure all staff meke commitment to the quality system.
c. Monitor all product ang performance standart and ensure action in taken
when standart are not being met.
Administrative Duties
a. Compile daily, weekly and monthly reports as required.
b. Analyze report and make recommendations.
c. Ensure files, correspondence, and other relevans business documentation
are maintained. d.
Utilize computer applications to perform the task required. e.
To summarize, it is not the intent by way to this job description to limit the scope or responsibilities to the aforementioned, but to highlight the
most important aspect.
G. Struktur Organisasi Lorin Hotel
