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CHAPTER III RESEACH METHODOLOGY CHAPTER III
RESEARCH METHODOLOGY
3.1 Data Collection Methodology
The data collection is systematic and standard procedures to obtain the necessary data. In collecting data for this study, conducted research first in order
to obtain data and information about the companys problems are based on the theory of CRM.
3.1.1 Studies Library This method is done by studying the theories that have evolved,
seeking the methods and techniques of research, both in collecting data or in analyzing the data, which was used by previous researchers Nazir,
2005. A literature study carried out by looking and reading some of the existing literature readings as a reference, among other things:
1. Dig information of various Internet sites, such as neither article nor
writing online. 2.
Read book Related research on the reservation and assess about CRM.
3. Journal research similar about development of information systems.
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3.1.2 Field Study 3.1.2.1Observation
Data collection with observation is way data retrieval use eye without there is help another standard for need. The
Observations do on date 12 April 2014 meet with section manager of PT. Vizta Pratama Inul Vizta. Observation conducted namely
observe the process of delivering information given to consumer of section booking good through conversation direct with consumer or
through phone, such as: the cost of rent room Hourly appropriate with size office.
The observation that Author use there are: 1.
Interviews The interview is the process of obtaining
information for research purposes by way of question and answer, with a face to face between the interviewer and
respondent using a tool called the interview guide Nazir, 2005. The interview was conducted on April 12, 2014 and
met with the manager at PT. Vizta Pratama. From interviews were obtained, namely information such as: the
state of the running system, and the weaknesses of the existing system so that the new system needs to be made at
the PT. Vizta Pratama. The interview is attached in appendix.
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2. Questionnaire
A data collection is a technique to provide questions to the customer in the form of indirect for matters relating to
the quality of service whether it is satisfactory or not. So the questionnaire are given to one of stakeholder of PT. Vizta
Pratama Inul Vizta Jakarta and customer of Inul Vizta which is taken from International class of State Islamic
University deemed to have competence in this field. And the technique that author use for this questionnaire is
“Technique sampling”. Technique sampling is a way of taking a
representative sample from the population. To determine the sample in the research, there are a variety of sampling
techniques which is used. Population is a generalization region consisting of
the objects or subjects that have certain qualities and characteristics which determined by the researchers to be
studied and then drawn the conclusions. Samples are some of the characteristics possessed by the population.
The sampling technique used by the author is a non- probability sampling. Non-Probability sampling is a
sampling technique which does not provide same
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opportunities or chance for each element or population members to selected to be sampled.
Non-Probability Sampling technique used in this study more precisely the author using purposive sampling
technique. The definition of purposive sampling is a sampling technique with special considerations that deserve
to be sample, and the data obtained is more representatives by doing the research process are competent in their field.
So in this study which taken into consideration in the selection of the sample is one of stakeholder of PT.
Vizta Pratama Inul Vizta Jakarta and customer of Inul Vizta which is taken from International class of State
Islamic University deemed to have competence in this field.
3.1.3 Similar literature studies Similar literature studies carried out by looking and reading some
of the similar literature previous studies and readings that serve as a comparison. Author visit to the library and look for similar thesis to be
collected and conducted a comparison, so I can know what the things that have not been done in previous studies. As reference can be seen in the
end of Chapter 2.
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3.2 CRM Analysis Method
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