CRM Analysis Method Development Method systems

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3.2 CRM Analysis Method

CRM focuses on building long-term customer relationships and sustainable, those add value for the customer and the company. CRM analysis methods using the customer lifecycle stages of CRM concept that are contained in: 1. Acquiring new customer 2. Developing customer value enhance 3. Retaining existing customer In the CRM analysis methods, identified efforts to gain new customers, build relationships, to provide attractive offers to the customers so that the customers get satisfaction and will always be a loyal customer.

3.3 Development Method systems

In application development karaoke online reservation system is web- based, compiler using SDLC. The author conducted several stages of development to testing. Having stood the test may be continued until the maintenance stage. The steps that performed in development system stages are with this method as follows: 1. System Investigation Systems research is to understand the business problem to be solved, understand the various technical options for the system, and understand the various problems that seem to occur during development. 52 To that end, the research system starts with a business problem or opportunity in PT. Vizta Pratama. 2. Analysis system This stage contains a system description and analysis of the current system. Description of the current system is a detailed overview of the current system, with its problems. With the addition of the flowchart display the current system will be make it easier to analyze. Analysis of the current system is a process of understanding the problems that exist. The result is the form of proposals to design a new system that can overcome existing problems. 3. System Design Stages of system design are a technical design that specifies a range of the following:  Output and input system and interface users  Hardware, software, databases, telecommunications, personnel, and procedures  How various component mentioned integrated System developers use design specifications to obtain the required software for the system in order to meet its functional goals and solve problems that occur in the PT. Vizta Pratama. 53 There are four steps are carried out at this stage: a. Design process The design process is using tools such as of system design data flow diagram DFD to see the data flow in the system. Data flow diagram DFD which used to have some process by start from the context diagram, data flow diagram DFD level 1 and data flow diagram DFD level 2, and added by flowchart to help facilitate the design of logical flow of a program. b. The design of inputs and outputs The design of inputs and outputs are design available on the system to be made. The design of inputs and outputs that used by authors here using the State Transition Diagram STD. c. Database design Database design is using the Entity relationship diagram ERD. Entity relationship diagram ERD to see the relationship between the entities that appear from the results of the design process. Normalization is to normalize the data that obtained from each entity to produce good tables and qualified. d. Interface design In the design of the interfacedisplay will be generated the display that helps the user to get the information they need. 54 4. Programming Programming involves translating the design specifications into the computer system. In an attempt to add precision to the process of programming, programmers use structured programming techniques. These techniques improve the flow of program logic to dissect computer code into a module, which is some part of the code sub-series of the entire program. 5. Testing Thorough and continuous testing performed throughout the programming stage. Examination of testing to see if the computer code will give results that are expected and desirable under certain conditions.

3.4 Framework